A data profile of the people who buy, follow and care about Musical theatre in Mexico — modelled from more than twelve digital signal sources. Musical theatre has an estimated audience of 7,442,106 people in Mexico.
The average Musical theatre fan in Mexico is 34.1 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon.
The key figures that characterise the Musical theatre profile in Mexico.
48.8% are female, 51.2% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 34.1 |
| Estimated audience size | 7,442,106 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Musical theatre audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.6% |
| United Kingdom | 5.2% |
Where the Musical theatre audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California | ~400K | 1.24× | |
| 02 | Puebla | ~500K | 1.17× | |
| 03 | Yucatan | ~200K | 1.10× | |
| 04 | Michoacan de Ocampo | ~300K | 1.09× | |
| 05 | Chiapas | ~200K | 1.09× | |
| 06 | Hidalgo | ~200K | 1.09× | |
| 07 | Guerrero | ~200K | 1.08× | |
| 08 | State of Mexico | ~1M | 1.07× | |
| 09 | Jalisco | ~600K | 1.07× | |
| 10 | Nuevo Leon | ~500K | 1.05× | |
| 11 | Veracruz (state) | ~500K | 1.04× | |
| 12 | Chihuahua | ~300K | 1.02× | |
| 13 | Zacatecas | ~100K | 1.01× | |
| 14 | Oaxaca | ~200K | 1.00× | |
| 15 | Guanajuato | ~300K | 0.99× | |
| 16 | Nayarit | ~70K | 0.97× | |
| 17 | Campeche | ~50K | 0.96× | |
| 18 | Morelos | ~100K | 0.95× | |
| 19 | Tlaxcala | ~80K | 0.95× | |
| 20 | Aguascalientes | ~90K | 0.94× | |
| 21 | Baja California Sur | ~60K | 0.93× | |
| 22 | Sinaloa | ~200K | 0.92× | |
| 23 | Durango | ~90K | 0.91× | |
| 24 | Colima | ~40K | 0.91× | |
| 25 | Coahuila de Zaragoza | ~200K | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Musical theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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