A data profile of the people who buy, follow and care about Wolfgang Ambros in Austria — modelled from more than twelve digital signal sources. Wolfgang Ambros has an estimated audience of 785,969 people in Austria.
The average Wolfgang Ambros fan in Austria is 46.6 years old, balanced, and lives primarily in Lower Austria.
The audience is concentrated in Lower Austria, Vienna, Styria.
Top brand affinities include YouTube, Lidl, Cooking, with strongest over-indexing on YouTube (1.53× the country average).
Demographically, the Wolfgang Ambros audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Wolfgang Ambros fan in Austria is balanced, around 46.6 years old, with strong Community Orientation tendencies and a notable affinity for YouTube.
The key figures that characterise the Wolfgang Ambros profile in Austria.
46.7% are female, 53.3% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 46.6 |
| Estimated audience size | 785,969 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 37% | |
| 50+ | 29% |
of the worldwide Wolfgang Ambros audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 61.1% |
| Germany | 36.1% |
| Switzerland | 1.7% |
Where the Wolfgang Ambros audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~200K | 1.38× | |
| 02 | Burgenland | ~30K | 1.38× | |
| 03 | Styria | ~100K | 1.25× | |
| 04 | Vienna | ~200K | 0.97× | |
| 05 | Upper Austria | ~100K | 0.97× | |
| 06 | Carinthia (state) | ~40K | 0.91× | |
| 07 | Tyrol | ~40K | 0.78× | |
| 08 | Salzburg | ~40K | 0.78× | |
| 09 | Vorarlberg | ~20K | 0.63× |
The strongest cross-interests of the Wolfgang Ambros audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bruce Springsteen | Music & Radio | 6.16× | ||
| 02 | Bob Dylan | Music & Radio | 5.49× | ||
| 03 | Rainhard Fendrich | Music & Radio | 4.01× | ||
| 04 | Phil Collins | Music & Radio | 3.90× | ||
| 05 | David Bowie | Music & Radio | 3.84× | ||
| 06 | Robbie Williams | Music & Radio | 2.84× | ||
| 07 | Public transport | Cars & Mobility | 2.32× | ||
| 08 | Hardware store | Home & Garden | 2.20× | ||
| 09 | Musical theatre | Movies & TV | 1.97× | ||
| 10 | Renewable energy | Business & Career | 1.92× | ||
| 11 | Schlager music | Music & Radio | 1.87× | ||
| 12 | FIS Alpine Ski World Cup | Sports | 1.78× | ||
| 13 | Energy | Home & Garden | 1.78× | ||
| 14 | Tradition | Politics & Society | 1.78× | ||
| 15 | Meditation | Health | 1.76× | ||
| 16 | Coffee | Food & Beverages | 1.69× | ||
| 17 | Lidl | Shopping | 1.66× | ||
| 18 | Cooking | Food & Beverages | 1.64× | ||
| 19 | YouTube | Movies & TV | 1.53× | ||
| 20 | Pop music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.87× | |
| Tradition | CONSERVATISM | 1.78× | |
| Convenience Orientation | PREMIUM | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.34× | |
| Price Sensitivity | PREMIUM | 0.67× | |
| Mindfulness | BALANCE | 0.71× |
Wolfgang Ambros has an estimated audience of 785,969 people in Austria, concentrated in Lower Austria and Vienna.
46.7% of Wolfgang Ambros fans are female, 53.3% are male, with an average age of 46.6 years.
Wolfgang Ambros fans show strongest brand affinity for YouTube (1.53×), Lidl (1.66×), and Cooking (1.64×) over the country average.
Wolfgang Ambros fans in Austria are most concentrated in Lower Austria (reach ~200K), Vienna (reach ~200K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Wolfgang Ambros itself, the audience over-indexes on Lidl (1.66×), Cooking (1.64×), Bruce Springsteen (6.16×), and Rainhard Fendrich (4.01×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Wolfgang Ambros. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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