A data profile of the people who buy, follow and care about Coffee in Austria — modelled from more than twelve digital signal sources. Coffee has an estimated audience of 1,843,490 people in Austria.
The average Coffee fan in Austria is 41.7 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Salzburg, Upper Austria.
Top brand affinities include OMV, TK Maxx, Employment website, with strongest over-indexing on OMV (1.68× the country average).
Demographically, the Coffee audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Coffee fan in Austria is more female, around 41.7 years old, with strong Luxury Orientation tendencies and a notable affinity for OMV.
The key figures that characterise the Coffee profile in Austria.
60.1% are female, 39.9% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 41.7 |
| Estimated audience size | 1,843,490 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Coffee audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.7% |
| United Kingdom | 4.2% |
Where the Coffee audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~300K | 2.42× | |
| 02 | Vienna | ~700K | 2.02× | |
| 03 | Tyrol | ~200K | 1.20× | |
| 04 | Upper Austria | ~200K | 0.68× | |
| 05 | Carinthia (state) | ~60K | 0.67× | |
| 06 | Vorarlberg | ~40K | 0.63× | |
| 07 | Lower Austria | ~100K | 0.50× | |
| 08 | Styria | ~100K | 0.49× | |
| 09 | Burgenland | ~20K | 0.44× |
The strongest cross-interests of the Coffee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thermomix | Home & Garden | 2.31× | ||
| 02 | Employment website | Business & Career | 2.02× | ||
| 03 | Fressnapf | Shopping | 1.98× | ||
| 04 | Cottage | Travel & Leisure | 1.93× | ||
| 05 | Terrace (building) | Home & Garden | 1.92× | ||
| 06 | Living room | Home & Garden | 1.89× | ||
| 07 | Mother's Day | Kids & Family | 1.87× | ||
| 08 | Balcony | Home & Garden | 1.87× | ||
| 09 | Breaking news | Movies & TV | 1.86× | ||
| 10 | JYSK | Home & Garden | 1.84× | ||
| 11 | Stove | Home & Garden | 1.82× | ||
| 12 | Dnevni avaz | News | 1.81× | ||
| 13 | Real property | Home & Garden | 1.79× | ||
| 14 | Contemporary hit radio | Music & Radio | 1.73× | ||
| 15 | Job hunting | Business & Career | 1.71× | ||
| 16 | Wolfgang Ambros | Music & Radio | 1.69× | ||
| 17 | OMV | Cars & Mobility | 1.68× | ||
| 18 | TK Maxx | Shopping | 1.66× | ||
| 19 | Adult education | Business & Career | 1.66× | ||
| 20 | Deal of the day | Shopping | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.72× | |
| Mindfulness | BALANCE | 1.56× | |
| Early Adopter Mentality | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.70× | |
| Sports Activity | POWER | 0.70× | |
| Patriotism | CONSERVATISM | 0.74× |
Coffee has an estimated audience of 1,843,490 people in Austria, concentrated in Vienna and Salzburg.
60.1% of Coffee fans are female, 39.9% are male, with an average age of 41.7 years.
Coffee fans show strongest brand affinity for OMV (1.68×), TK Maxx (1.66×), and Employment website (2.02×) over the country average.
Coffee fans in Austria are most concentrated in Vienna (reach ~700K), Salzburg (reach ~300K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Coffee itself, the audience over-indexes on TK Maxx (1.66×), Employment website (2.02×), Breaking news (1.86×), and Living room (1.89×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Coffee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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