A data profile of the people who buy, follow and care about Contemporary hit radio in Austria — modelled from more than twelve digital signal sources. Contemporary hit radio has an estimated audience of 1,034,026 people in Austria.
Contemporary hit radio has an estimated audience of 1,034,026 people in Austria. 50.7% are female, 49.3% are male, average age 37.6. Top brand affinities: Lidl, Cooking, Energy, Home improvement, EBay.
Top brand affinities include Lidl, Cooking, Energy, with strongest over-indexing on Lidl (1.75× the country average).
Demographically, the Contemporary hit radio audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
The typical Contemporary hit radio fan in Austria is balanced, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for Lidl.
The key figures that characterise the Contemporary hit radio profile in Austria.
50.7% are female, 49.3% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 37.6 |
| Estimated audience size | 1,034,026 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 14% |
of the worldwide Contemporary hit radio audience comes from Austria.
| Country | Share |
|---|---|
| United States | 30.4% |
| Germany | 16.5% |
| Austria | 10.2% |
The strongest cross-interests of the Contemporary hit radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family car | Cars & Mobility | 2.90× | ||
| 02 | Motorcycle accessories | Cars & Mobility | 2.71× | ||
| 03 | Energy | Home & Garden | 2.28× | ||
| 04 | Sustainable energy | Home & Garden | 1.96× | ||
| 05 | Gambling | Games | 1.85× | ||
| 06 | Meditation | Health | 1.84× | ||
| 07 | Home improvement | Home & Garden | 1.77× | ||
| 08 | EBay | Shopping | 1.76× | ||
| 09 | Documentary movies | Movies & TV | 1.76× | ||
| 10 | Lidl | Shopping | 1.75× | ||
| 11 | Coffee | Food & Beverages | 1.73× | ||
| 12 | Renewable energy | Business & Career | 1.71× | ||
| 13 | Cooking | Food & Beverages | 1.67× | ||
| 14 | Coupons | Shopping | 1.65× | ||
| 15 | Innovation | Business & Career | 1.58× | ||
| 16 | Hornbach | Shopping | 1.54× | ||
| 17 | Politics | Politics & Society | 1.54× | ||
| 18 | Hip hop music | Music & Radio | 1.53× | ||
| 19 | Rock music | Music & Radio | 1.52× | ||
| 20 | Pop music | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.69× | |
| Convenience Orientation | PREMIUM | 1.53× | |
| Need for Security | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Travelling | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Contemporary hit radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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