Contemporary hit radio Audience in Germany
Contemporary hit radio has an estimated audience of 1,675,604 people in Germany. 55.6% are female, 44.4% are male, average age 37.7. Top regions: Niedersachsen, Bayern, Nordrhein-Westfalen. Top brand affinities: Bonprix, FIS Alpine Ski World Cup, Sports betting, S.S.C. Napoli, XING.
The average Contemporary hit radio fan in Germany is 37.7 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Bayern, Nordrhein-Westfalen. Top brand affinities include Bonprix, FIS Alpine Ski World Cup, Sports betting, with strongest over-indexing on Bonprix (1.51× the country average). Demographically, the Contemporary hit radio audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 3 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Contemporary hit radio fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 37.7 |
| Estimated audience size | 1,675,604 |
Audience persona
The typical Contemporary hit radio fan in Germany is more female, around 37.7 years old, with strong Need for Security tendencies and a notable affinity for Bonprix.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 243,175 | 1.49× |
| Bayern | 236,509 | 0.88× |
| Nordrhein-Westfalen | 230,076 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bonprix | 1.51× | Shopping |
| FIS Alpine Ski World Cup | 3.23× | Sports |
| Sports betting | 2.76× | Games |
| S.S.C. Napoli | 3.16× | Sports |
| 1.75× | Internet & Social Media | |
| Arc'teryx | 3.06× | Fashion & Accessoires |
| Wizz Air | 2.34× | Travel & Leisure |
| Minecraft | 2.2× | Games |
| Arnold Schwarzenegger | 2.08× | Movies & TV |
| Qatar Airways | 2.15× | Travel & Leisure |
| Tour de France | 1.85× | Sports |
| Tom Ford | 2.74× | Fashion & Accessoires |
| Meghan Markle | 2.08× | Fashion & Accessoires |
| Iron Maiden | 2.11× | Music & Radio |
| Boxing | 1.52× | Sports |
| Laundry detergent | 1.73× | Home & Garden |
| De'Longhi | 1.54× | Home & Garden |
| Amazon Music | 1.64× | Music & Radio |
| Filling station | 1.56× | Cars & Mobility |
| Bose Corporation | 1.98× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.24 |
| Convenience Orientation | PREMIUM | 1.03 |
| DIY Mentality | THRILL | 0.88 |
| Price Sensitivity | PREMIUM | 0.87 |
| Extroversion | THRILL | 0.84 |
| Family Orientation | CONSERVATISM | 0.84 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.4% |
| Germany | 16.5% |
| Austria | 10.2% |
See Contemporary hit radio audiences in other countries
- Contemporary hit radio — United States
- Contemporary hit radio — United Kingdom
- Contemporary hit radio — France
- Contemporary hit radio — Italy
- Contemporary hit radio — Spain
- Contemporary hit radio — Brazil
- Contemporary hit radio — Japan
- Contemporary hit radio — South Korea
- Contemporary hit radio — India
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Contemporary hit radio have in Germany?
Contemporary hit radio has an estimated audience of 1,675,604 people in Germany, concentrated in Niedersachsen and Bayern.
What is the gender split and age of Contemporary hit radio fans?
55.6% of Contemporary hit radio fans are female, 44.4% are male, with an average age of 37.7 years.
Which brands do Contemporary hit radio fans like most?
Contemporary hit radio fans show strongest brand affinity for Bonprix (1.51×), FIS Alpine Ski World Cup (3.23×), and Sports betting (2.76×) over the country average.
Where do Contemporary hit radio fans live in Germany?
Contemporary hit radio fans in Germany are most concentrated in Niedersachsen (reach 243,175), Bayern (reach 236,509), and Nordrhein-Westfalen (reach 230,076). These three regions account for the largest share of the active audience.
What other brands do Contemporary hit radio fans also like?
Beyond Contemporary hit radio itself, the audience over-indexes on FIS Alpine Ski World Cup (3.23×), Sports betting (2.76×), S.S.C. Napoli (3.16×), and XING (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Contemporary hit radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.