Rascasse Audience Intelligence

Contemporary hit radio Audience in Germany

A data profile of the people who buy, follow and care about Contemporary hit radio in Germany — modelled from more than twelve digital signal sources. Contemporary hit radio has an estimated audience of 1,675,604 people in Germany.

#89among Musical genre in Germany#2217among Topic in Germany#351in Music & Radio

The average Contemporary hit radio fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Solar energy, Ryanair, Telecommunication, with strongest over-indexing on Solar energy (2.63× the country average).

Demographically, the Contemporary hit radio audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 3 regions tracked by Rascasse.

The typical Contemporary hit radio fan in Germany is more female, around 37.7 years old, with strong Need for Security tendencies and a notable affinity for Solar energy.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Contemporary hit radio profile in Germany.

Audience size
1.7M
in Germany
Gender
55.6%♀
44.4% male
Age
37.7
average years
Country rank
#4002
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Contemporary hit radio fans

55.6% are female, 44.4% are male, average age 37.7.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Contemporary hit radio audience in Germany
MetricValue
Female55.6%
Male44.4%
Average age37.7
Estimated audience size1,675,604
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Contemporary hit radio audience in Germany
Age bracketShare%
16-1920%
20-2922%
30-3922%
40-4923%
50+13%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Contemporary hit radio audience comes from Germany.

Worldwide audience distribution share by country for Contemporary hit radio
CountryShare
United States30.4%
Germany16.5%
Austria10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Contemporary hit radio audience in Germany is strongest.

Fig. 05

Top regions by affinity

Contemporary hit radio fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.05×
02Bayern~300K0.99×
03Nordrhein-Westfalen~400K0.96×
Fig. 06

Affinity by region

Affinity by region — Contemporary hit radio, Germany
0.96×1.00×1.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Contemporary hit radio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Contemporary hit radio audience
#·InterestCategoryAffinity×
01S.S.C. NapoliSports4.30×
02Sports bettingGames4.05×
03Qatar AirwaysTravel & Leisure3.39×
04Meghan MarkleFashion & Accessoires3.16×
05De'LonghiHome & Garden2.92×
06Sandra BullockMovies & TV2.86×
07Keanu ReevesMovies & TV2.84×
08Solar energyHome & Garden2.63×
09Wizz AirTravel & Leisure2.56×
10Arnold SchwarzeneggerMovies & TV2.52×
11MinecraftGames2.37×
12Tom CruiseMovies & TV2.33×
13Tour de FranceSports2.22×
14XINGInternet & Social Media1.97×
15RyanairTravel & Leisure1.91×
16Deutsche BankBusiness & Career1.83×
17InsuranceBusiness & Career1.67×
18Schlager musicMusic & Radio1.64×
19TelecommunicationTechnology & Electronics1.60×
20FlixBusCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Contemporary hit radio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Contemporary hit radio audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.67×
Convenience OrientationPREMIUM1.56×
TraditionCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Contemporary hit radio audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.55×
Design AffinityPREMIUM0.56×
Early Adopter MentalityPOWER0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Contemporary hit radio have in Germany?

Contemporary hit radio has an estimated audience of 1,675,604 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Contemporary hit radio fans?

55.6% of Contemporary hit radio fans are female, 44.4% are male, with an average age of 37.7 years.

03

Which brands do Contemporary hit radio fans like most?

Contemporary hit radio fans show strongest brand affinity for Solar energy (2.63×), Ryanair (1.91×), and Telecommunication (1.6×) over the country average.

04

Where do Contemporary hit radio fans live in Germany?

Contemporary hit radio fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Contemporary hit radio fans also like?

Beyond Contemporary hit radio itself, the audience over-indexes on Ryanair (1.91×), Telecommunication (1.6×), Sports betting (4.05×), and Tour de France (2.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Contemporary hit radio audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Contemporary hit radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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