Contemporary hit radio Audience in United States

Contemporary hit radio logo

Contemporary hit radio has an estimated audience of 3,083,499 people in United States. 67.3% are female, 32.7% are male, average age 35.8. Top regions: California, New York, Texas. Top brand affinities: TMZ, Dunkin' Donuts, Internet celebrity, Virtual reality, Microwave oven.

The average Contemporary hit radio fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include TMZ, Dunkin' Donuts, Internet celebrity, with strongest over-indexing on TMZ (1.7× the country average). Demographically, the Contemporary hit radio audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Convenience Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Contemporary hit radio fans

Demographic split for Contemporary hit radio audience in United States
MetricValue
Female67.3%
Male32.7%
Average age35.8
Estimated audience size3,083,499

Audience persona

The typical Contemporary hit radio fan in United States is more female, around 35.8 years old, with strong Convenience Orientation tendencies and a notable affinity for TMZ.

Top regions in United States

Top regions ranked by reach for Contemporary hit radio in United States
RegionReachAffinity
California80,6220.24×
New York49,4740.29×
Texas42,4770.16×
Kentucky39,3431.02×
Mississippi36,8101.45×
Virginia33,5800.45×
Louisiana32,7290.82×
Arkansas32,7021.29×
Oklahoma31,9810.93×
Missouri31,7230.64×
Florida31,4790.15×
Alabama30,4650.71×
West Virginia30,3892.12×
Alaska30,3254.6×
Tennessee29,0240.47×
Illinois28,9410.28×
South Carolina28,8160.62×
North Carolina28,2820.3×
Indiana28,0760.5×
Kansas28,0691.16×
Idaho28,0621.81×
Georgia28,0530.3×
Oregon28,0020.79×
Hawaii26,8072.02×
Pennsylvania26,7420.26×
Iowa26,6471.05×
Massachusetts26,5610.44×
Montana26,4363.09×
Ohio26,0010.27×
Michigan25,8830.32×
Wisconsin25,7460.55×
New Hampshire25,0392.06×
Minnesota24,9200.56×
Arizona24,7940.39×
Nebraska24,5191.59×
Connecticut24,4810.79×
New Mexico24,3911.58×
Nevada24,3120.82×
Rhode Island24,1782.46×
Utah23,8580.86×
Maryland23,5850.44×
New Jersey23,5280.3×
Washington22,2240.36×
Colorado22,1620.46×
Delaware21,6522.55×
Washington, District of Columbia15,6341.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Contemporary hit radio audience
BrandAffinityCategory
TMZ1.7×Internet & Social Media
Dunkin' Donuts1.62×Food & Beverages
Internet celebrity1.65×Internet & Social Media
Virtual reality1.64×Technology & Electronics
Microwave oven1.52×Home & Garden
Fanatics1.98×Fashion & Accessoires
Adam Sandler1.64×Movies & TV
Garden furniture1.66×Home & Garden
Red Lobster1.63×Food & Beverages
Tabloid (newspaper format)1.56×Literature
Milwaukee Brewers1.5×Sports
Mineral water1.6×Food & Beverages
Miley Cyrus1.65×Music & Radio
Soap opera1.53×Movies & TV
Jennifer Lawrence1.64×Movies & TV
Julia Roberts1.83×Movies & TV
Jessica Alba1.57×Movies & TV
Katy Perry1.58×Music & Radio
Amazon Music1.64×Music & Radio
Bruno Mars1.69×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Contemporary hit radio audience
TraitClusterScore
Convenience OrientationPREMIUM1.36
Career OrientationPOWER1.3
ExtroversionTHRILL1.2
Price SensitivityPREMIUM1.2
Family OrientationCONSERVATISM1.19
IndividualismJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Contemporary hit radio
CountryShare
United States30.4%
Germany16.5%
Austria10.2%

See Contemporary hit radio audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Contemporary hit radio have in United States?

Contemporary hit radio has an estimated audience of 3,083,499 people in United States, concentrated in California and New York.

What is the gender split and age of Contemporary hit radio fans?

67.3% of Contemporary hit radio fans are female, 32.7% are male, with an average age of 35.8 years.

Which brands do Contemporary hit radio fans like most?

Contemporary hit radio fans show strongest brand affinity for TMZ (1.7×), Dunkin' Donuts (1.62×), and Internet celebrity (1.65×) over the country average.

Where do Contemporary hit radio fans live in United States?

Contemporary hit radio fans in United States are most concentrated in California (reach 80,622), New York (reach 49,474), and Texas (reach 42,477). These three regions account for the largest share of the active audience.

What other brands do Contemporary hit radio fans also like?

Beyond Contemporary hit radio itself, the audience over-indexes on Dunkin' Donuts (1.62×), Internet celebrity (1.65×), Virtual reality (1.64×), and Microwave oven (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Contemporary hit radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.