Rascasse Audience Intelligence

Contemporary hit radio Audience in United States

A data profile of the people who buy, follow and care about Contemporary hit radio in United States — modelled from more than twelve digital signal sources. Contemporary hit radio has an estimated audience of 3,083,499 people in United States.

#198among Musical genre in United States#5035among Topic in United States#1016in Music & Radio

The average Contemporary hit radio fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Britney Spears, TMZ, Non-alcoholic beverage, with strongest over-indexing on Britney Spears (2.96× the country average).

Demographically, the Contemporary hit radio audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Contemporary hit radio fan in United States is more female, around 35.8 years old, with strong Career Orientation tendencies and a notable affinity for Britney Spears.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Contemporary hit radio profile in United States.

Audience size
3.1M
in United States
Gender
67.3%♀
32.7% male
Age
35.8
average years
Country rank
#10056
Topic in United States
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Contemporary hit radio fans

67.3% are female, 32.7% are male, average age 35.8.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Contemporary hit radio audience in United States
MetricValue
Female67.3%
Male32.7%
Average age35.8
Estimated audience size3,083,499
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Contemporary hit radio audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3920%
40-4919%
50+13%
Fig. 04

Worldwide distribution

30.4%

of the worldwide Contemporary hit radio audience comes from United States.

Worldwide audience distribution share by country for Contemporary hit radio
CountryShare
United States30.4%
Germany16.5%
Austria10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Contemporary hit radio audience in United States is strongest.

Fig. 05

Top regions by affinity

Contemporary hit radio fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~9K1.43×
02Montana~10K1.24×
03Delaware~10K1.23×
04West Virginia~20K1.17×
05Rhode Island~10K1.17×
06New Hampshire~10K1.16×
07Hawaii~10K1.13×
08Idaho~20K1.10×
09New Mexico~20K1.10×
10Washington, District of Columbia~10K1.10×
11South Dakota~8K1.10×
12Mississippi~30K1.08×
13Nebraska~20K1.08×
14Arkansas~30K1.05×
15Maine~10K1.04×
16Kansas~30K1.03×
17Iowa~30K1.00×
18North Dakota~6K1.00×
19Vermont~5K1.00×
20Louisiana~40K0.99×
21Oklahoma~30K0.99×
22Nevada~30K0.99×
23Kentucky~40K0.98×
24Alabama~40K0.97×
25Connecticut~30K0.97×
26Utah~30K0.97×
27Oregon~30K0.96×
28Wisconsin~40K0.94×
29Missouri~50K0.93×
30South Carolina~40K0.93×
31Indiana~50K0.92×
32Minnesota~40K0.92×
33Tennessee~60K0.91×
34Maryland~50K0.91×
35Colorado~40K0.91×
36Arizona~60K0.90×
37Washington~50K0.89×
38Massachusetts~50K0.89×
39Michigan~70K0.88×
40New Jersey~70K0.88×
41Ohio~80K0.87×
42Georgia~80K0.87×
43North Carolina~80K0.87×
44Virginia~70K0.87×
45Pennsylvania~90K0.86×
46Illinois~90K0.85×
47Florida~200K0.81×
48Texas~200K0.78×
49New York~100K0.77×
50California~200K0.69×
Fig. 06

Affinity by region

Affinity by region — Contemporary hit radio, United States
0.69×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Contemporary hit radio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Contemporary hit radio audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages3.20×
02Britney SpearsMusic & Radio2.96×
03Anne HathawayMovies & TV2.85×
04Internet celebrityInternet & Social Media2.54×
05Rail transportTravel & Leisure2.35×
06Microwave ovenHome & Garden2.32×
07Dunkin' DonutsFood & Beverages2.23×
08TMZInternet & Social Media2.07×
09United Parcel ServiceBusiness & Career1.91×
10TV game showsMovies & TV1.90×
11InnovationBusiness & Career1.88×
12TV talkshowsMovies & TV1.77×
13BakeryFood & Beverages1.76×
14Burger KingFood & Beverages1.65×
15IKEAHome & Garden1.65×
16Nonprofit organizationPolitics & Society1.64×
17Theme parksTravel & Leisure1.63×
18CocktailFood & Beverages1.59×
19Beauty salonsBeauty & Wellness1.50×
20BarbecueFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Contemporary hit radio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Contemporary hit radio audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.89×
IndulgenceJOY1.62×
TraditionCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Contemporary hit radio audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.55×
MindfulnessBALANCE0.69×
SustainabilityBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Contemporary hit radio have in United States?

Contemporary hit radio has an estimated audience of 3,083,499 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Contemporary hit radio fans?

67.3% of Contemporary hit radio fans are female, 32.7% are male, with an average age of 35.8 years.

03

Which brands do Contemporary hit radio fans like most?

Contemporary hit radio fans show strongest brand affinity for Britney Spears (2.96×), TMZ (2.07×), and Non-alcoholic beverage (3.2×) over the country average.

04

Where do Contemporary hit radio fans live in United States?

Contemporary hit radio fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Contemporary hit radio fans also like?

Beyond Contemporary hit radio itself, the audience over-indexes on TMZ (2.07×), Non-alcoholic beverage (3.2×), Nonprofit organization (1.64×), and Beauty salons (1.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Contemporary hit radio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Contemporary hit radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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