Contemporary hit radio Audience in United States

Contemporary hit radio logo

Contemporary hit radio has an estimated audience of 3,083,499 people in United States. 67.3% are female, 32.7% are male, average age 35.8. Top regions: California, New York, Texas. Top brand affinities: Saving, Mortgage insurance, REO Speedwagon, Cockpit, Penn & Teller.

The average Contemporary hit radio fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Saving, Mortgage insurance, REO Speedwagon, with strongest over-indexing on Saving (1.65× the country average). Demographically, the Contemporary hit radio audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Convenience Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Contemporary hit radio fans

Demographic split for Contemporary hit radio audience in United States
MetricValue
Female67.3%
Male32.7%
Average age35.8
Estimated audience size3,083,499

Audience persona

The typical Contemporary hit radio fan in United States is more female, around 35.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Contemporary hit radio in United States
RegionReachAffinity
California80,6220.24×
New York49,4740.29×
Texas42,4770.16×
Kentucky39,3431.02×
Mississippi36,8101.45×
Virginia33,5800.45×
Louisiana32,7290.82×
Arkansas32,7021.29×
Oklahoma31,9810.93×
Missouri31,7230.64×
Florida31,4790.15×
Alabama30,4650.71×
West Virginia30,3892.12×
Alaska30,3254.6×
Tennessee29,0240.47×
Illinois28,9410.28×
South Carolina28,8160.62×
North Carolina28,2820.3×
Indiana28,0760.5×
Kansas28,0691.16×
Idaho28,0621.81×
Georgia28,0530.3×
Oregon28,0020.79×
Hawaii26,8072.02×
Pennsylvania26,7420.26×
Iowa26,6471.05×
Massachusetts26,5610.44×
Montana26,4363.09×
Ohio26,0010.27×
Michigan25,8830.32×
Wisconsin25,7460.55×
New Hampshire25,0392.06×
Minnesota24,9200.56×
Arizona24,7940.39×
Nebraska24,5191.59×
Connecticut24,4810.79×
New Mexico24,3911.58×
Nevada24,3120.82×
Rhode Island24,1782.46×
Utah23,8580.86×
Maryland23,5850.44×
New Jersey23,5280.3×
Washington22,2240.36×
Colorado22,1620.46×
Delaware21,6522.55×
Washington, District of Columbia15,6341.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Contemporary hit radio audience
BrandAffinityCategory
Saving1.65×Business & Career
Mortgage insurance1.69×Business & Career
REO Speedwagon1.53×Music & Radio
Cockpit1.78×Travel & Leisure
Penn & Teller1.56×Movies & TV
Redemption (theology)1.54×Politics & Society
Ural Mountains2.31×Travel & Leisure
Boracay1.57×Travel & Leisure
Jonathan Davis1.5×Music & Radio
Jumia2.28×Fashion & Accessoires
Gary Clark, Jr.1.69×Music & Radio
Mad About You1.5×Movies & TV
Jorja Fox1.8×Movies & TV
ABC iview1.64×Movies & TV
IPM1.67×
CAD/CAM dentistry1.64×Health
Otome game1.53×Games
Monroe Carell Jr. Children's Hospital at Vanderbilt1.64×Travel & Leisure
Albert Hammond, Jr.1.71×Music & Radio
Toros de Tijuana1.7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Contemporary hit radio audience
TraitClusterScore
Convenience OrientationPREMIUM1.36
Career OrientationPOWER1.3
ExtroversionTHRILL1.2
Price SensitivityPREMIUM1.2
Family OrientationCONSERVATISM1.19
IndividualismJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Contemporary hit radio
CountryShare
United States30.4%
Germany16.5%
Austria10.2%

See Contemporary hit radio audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Contemporary hit radio have in United States?

Contemporary hit radio has an estimated audience of 3,083,499 people in United States, concentrated in California and New York.

What is the gender split and age of Contemporary hit radio fans?

67.3% of Contemporary hit radio fans are female, 32.7% are male, with an average age of 35.8 years.

Which brands do Contemporary hit radio fans like most?

Contemporary hit radio fans show strongest brand affinity for Saving (1.65×), Mortgage insurance (1.69×), and REO Speedwagon (1.53×) over the country average.

Where do Contemporary hit radio fans live in United States?

Contemporary hit radio fans in United States are most concentrated in California (reach 80,622), New York (reach 49,474), and Texas (reach 42,477). These three regions account for the largest share of the active audience.

What other brands do Contemporary hit radio fans also like?

Beyond Contemporary hit radio itself, the audience over-indexes on Mortgage insurance (1.69×), REO Speedwagon (1.53×), Cockpit (1.78×), and Penn & Teller (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Contemporary hit radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.