A data profile of the people who buy, follow and care about Rhythm and blues music in Austria — modelled from more than twelve digital signal sources. Rhythm and blues music has an estimated audience of 1,491,488 people in Austria.
The average Rhythm and blues music fan in Austria is 38.5 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Demographically, the Rhythm and blues music audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
The key figures that characterise the Rhythm and blues music profile in Austria.
50.6% are female, 49.4% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 38.5 |
| Estimated audience size | 1,491,488 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Rhythm and blues music audience comes from Austria.
| Country | Share |
|---|---|
| United States | 24.9% |
| Brazil | 5.1% |
| Italy | 4.4% |
Where the Rhythm and blues music audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.06× | |
| 02 | Burgenland | ~40K | 1.03× | |
| 03 | Salzburg | ~100K | 1.02× | |
| 04 | Vorarlberg | ~50K | 1.01× | |
| 05 | Lower Austria | ~200K | 0.99× | |
| 06 | Carinthia (state) | ~80K | 0.99× | |
| 07 | Upper Austria | ~200K | 0.97× | |
| 08 | Styria | ~200K | 0.97× | |
| 09 | Tyrol | ~100K | 0.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.98× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Early Adopter Mentality | POWER | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.74× | |
| Urban Lifestyle | OPEN | 0.75× | |
| Travelling | THRILL | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Rhythm and blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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