Rhythm and blues music Audience in Mexico

Rhythm and blues music logo

Rhythm and blues music has an estimated audience of 7,921,482 people in Mexico. 49.3% are female, 50.7% are male, average age 30.0. Top regions: Jalisco, State of Mexico, Distrito Federal.

The average Rhythm and blues music fan in Mexico is 30.0 years old, balanced, and lives primarily in Jalisco. The audience is concentrated in Jalisco, State of Mexico, Distrito Federal. Demographically, the Rhythm and blues music audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Risk Appetite, Mindfulness.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Rhythm and blues music fans

Demographic split for Rhythm and blues music audience in Mexico
MetricValue
Female49.3%
Male50.7%
Average age30.0
Estimated audience size7,921,482

Top regions in Mexico

Top regions ranked by reach for Rhythm and blues music in Mexico
RegionReachAffinity
Jalisco3,934,1376.73×
State of Mexico780,1530.72×
Distrito Federal638,3690.61×
Baja California412,8691.25×
Nuevo Leon330,5790.7×
Guanajuato311,5460.83×
Michoacan de Ocampo263,6860.96×
Veracruz (state)235,8090.51×
Chihuahua235,2680.86×
Tamaulipas232,3620.88×
Sinaloa220,4201.05×
Puebla210,3430.5×
Nayarit164,7992.15×
Coahuila de Zaragoza148,7650.63×
Guerrero102,9190.51×
Hidalgo94,9280.49×
Chiapas91,3180.38×
Durango86,6080.79×
Yucatan84,7350.52×
Oaxaca80,3650.37×
Morelos79,9440.58×
Aguascalientes72,0940.72×
Zacatecas71,1160.71×
Tlaxcala61,2390.67×
Colima59,9041.18×
Baja California Sur53,5190.85×
Campeche52,2490.87×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rhythm and blues music audience
TraitClusterScore
Risk AppetiteTHRILL2.66
MindfulnessBALANCE2.14
Luxury OrientationPREMIUM1.91
Price SensitivityPREMIUM1.82
Design AffinityPREMIUM1.72
SpiritualityBALANCE1.55

Worldwide distribution

Worldwide audience distribution share by country for Rhythm and blues music
CountryShare
United States24.9%
Brazil5.1%
Italy4.4%

See Rhythm and blues music audiences in other countries

More Musical genre audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Rhythm and blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.