Rascasse Audience Intelligence

Coupons Audience in Austria

A data profile of the people who buy, follow and care about Coupons in Austria — modelled from more than twelve digital signal sources. Coupons has an estimated audience of 1,228,085 people in Austria.

#1among E-Commerce in Austria#230among Topic in Austria#28in Shopping

The average Coupons fan in Austria is 42.1 years old, more female, and lives primarily in Vienna.

The audience is concentrated in Vienna, Lower Austria, Upper Austria.

Top brand affinities include Discount stores, OMV, TK Maxx, with strongest over-indexing on Discount stores (1.55× the country average).

Demographically, the Coupons audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.

The typical Coupons fan in Austria is more female, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Discount stores.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Coupons profile in Austria.

Audience size
1.2M
in Austria
Gender
64.9%♀
35.1% male
Age
42.1
average years
Country rank
#376
Topic in Austria
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coupons fans

64.9% are female, 35.1% are male, average age 42.1.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Coupons audience in Austria
MetricValue
Female64.9%
Male35.1%
Average age42.1
Estimated audience size1,228,085
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Coupons audience in Austria
Age bracketShare%
16-1911%
20-2920%
30-3921%
40-4924%
50+25%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Coupons audience comes from Austria.

Worldwide audience distribution share by country for Coupons
CountryShare
United States20.5%
Japan4.8%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Austria average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coupons audience in Austria is strongest.

Fig. 05

Top regions by affinity

Coupons fans by region: top regions in Austria
#RegionReachAffinity×
01Vienna~300K1.07×
02Upper Austria~200K1.05×
03Carinthia (state)~60K1.03×
04Vorarlberg~40K1.03×
05Styria~200K1.02×
06Tyrol~80K1.00×
07Lower Austria~200K0.98×
08Burgenland~30K0.96×
09Salzburg~80K0.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coupons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coupons audience
#·InterestCategoryAffinity×
01ThermomixHome & Garden2.38×
02BlicNews2.33×
03Deal of the dayShopping2.31×
04Dnevni avazNews2.26×
05Living roomHome & Garden2.23×
06Mother's DayKids & Family2.19×
07BreuningerFashion & Accessoires2.12×
08Employment websiteBusiness & Career2.09×
09FressnapfShopping2.03×
10Real propertyHome & Garden1.99×
11TK MaxxShopping1.95×
12JYSKHome & Garden1.95×
13Job huntingBusiness & Career1.85×
14Breaking newsMovies & TV1.73×
15Contemporary hit radioMusic & Radio1.65×
16C&AShopping1.61×
17Discount storesShopping1.55×
18Storm of LoveMovies & TV1.51×
19OMVCars & Mobility1.50×
20AutoScout24Cars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coupons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coupons audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.24×
Early Adopter MentalityPOWER1.59×
PatriotismCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coupons audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.50×
TravellingTHRILL0.98×
Social Media UsageJOY1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coupons have in Austria?

Coupons has an estimated audience of 1,228,085 people in Austria, concentrated in Vienna and Lower Austria.

02

What is the gender split and age of Coupons fans?

64.9% of Coupons fans are female, 35.1% are male, with an average age of 42.1 years.

03

Which brands do Coupons fans like most?

Coupons fans show strongest brand affinity for Discount stores (1.55×), OMV (1.5×), and TK Maxx (1.95×) over the country average.

04

Where do Coupons fans live in Austria?

Coupons fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Coupons fans also like?

Beyond Coupons itself, the audience over-indexes on OMV (1.5×), TK Maxx (1.95×), Living room (2.23×), and Dnevni avaz (2.26×) compared to the Austria average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-Commerce audiences in Austria

See Coupons audiences in other countries

How to read this data

Audience size is the estimated number of people in Austria who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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