A data profile of the people who buy, follow and care about Living room in Austria — modelled from more than twelve digital signal sources. Living room has an estimated audience of 1,048,335 people in Austria.
The average Living room fan in Austria is 40.1 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Bedroom furniture, IKEA, Lidl, with strongest over-indexing on Bedroom furniture (12.53× the country average).
Demographically, the Living room audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Living room fan in Austria is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Bedroom furniture.
The key figures that characterise the Living room profile in Austria.
63.5% are female, 36.5% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 40.1 |
| Estimated audience size | 1,048,335 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Living room audience comes from Austria.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.3% |
| Germany | 4.9% |
Where the Living room audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Carinthia (state) | ~80K | 1.44× | |
| 02 | Lower Austria | ~200K | 1.10× | |
| 03 | Tyrol | ~80K | 1.10× | |
| 04 | Upper Austria | ~100K | 1.07× | |
| 05 | Burgenland | ~20K | 0.93× | |
| 06 | Styria | ~100K | 0.89× | |
| 07 | Salzburg | ~60K | 0.87× | |
| 08 | Vienna | ~200K | 0.86× | |
| 09 | Vorarlberg | ~30K | 0.84× |
The strongest cross-interests of the Living room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 12.53× | ||
| 02 | Zara Home | Home & Garden | 7.99× | ||
| 03 | Bed sheet | Home & Garden | 7.51× | ||
| 04 | Bathtub | Beauty & Wellness | 5.81× | ||
| 05 | Scandinavian design | Home & Garden | 5.09× | ||
| 06 | Mattress | Home & Garden | 4.69× | ||
| 07 | Expensive Taste | Business & Career | 4.26× | ||
| 08 | Terraced house | Home & Garden | 3.47× | ||
| 09 | Renovation | Home & Garden | 3.31× | ||
| 10 | Home Appliances | Home & Garden | 3.14× | ||
| 11 | Italian cuisine | Food & Beverages | 2.83× | ||
| 12 | Apartment | Business & Career | 2.69× | ||
| 13 | IKEA | Home & Garden | 2.57× | ||
| 14 | Internet & Social Media | 2.29× | |||
| 15 | Home improvement | Home & Garden | 2.29× | ||
| 16 | EBay | Shopping | 2.22× | ||
| 17 | Hornbach | Shopping | 2.19× | ||
| 18 | Kitchen | Home & Garden | 2.11× | ||
| 19 | Cooking | Food & Beverages | 2.01× | ||
| 20 | Lidl | Shopping | 1.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 3.22× | |
| Design Affinity | PREMIUM | 2.50× | |
| Quality Awareness | PREMIUM | 2.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Extroversion | THRILL | 0.89× | |
| Spirituality | BALANCE | 0.91× |
Living room has an estimated audience of 1,048,335 people in Austria, concentrated in Vienna and Lower Austria.
63.5% of Living room fans are female, 36.5% are male, with an average age of 40.1 years.
Living room fans show strongest brand affinity for Bedroom furniture (12.53×), IKEA (2.57×), and Lidl (1.99×) over the country average.
Living room fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Living room itself, the audience over-indexes on IKEA (2.57×), Lidl (1.99×), Zara Home (7.99×), and Renovation (3.31×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Living room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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