A data profile of the people who buy, follow and care about Living room in United Kingdom — modelled from more than twelve digital signal sources. Living room has an estimated audience of 7,690,074 people in United Kingdom.
The average Living room fan in United Kingdom is 43.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include IKEA, Kitchen, Home Appliances, with strongest over-indexing on IKEA (2.8× the country average).
Demographically, the Living room audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Living room fan in United Kingdom is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Living room profile in United Kingdom.
69.9% are female, 30.1% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 43.7 |
| Estimated audience size | 7,690,074 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Living room audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.3% |
| Germany | 4.9% |
Where the Living room audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~900K | 1.54× | |
| 02 | West Midlands | ~500K | 1.44× | |
| 03 | Wales | ~500K | 1.11× | |
| 04 | Northern Ireland | ~300K | 1.08× | |
| 05 | North East | ~300K | 1.04× | |
| 06 | Scotland | ~700K | 0.94× | |
| 07 | South East | ~1M | 0.92× | |
| 08 | East Midlands | ~500K | 0.87× | |
| 09 | England | ~6M | 0.85× | |
| 10 | East of England | ~500K | 0.78× | |
| 11 | South West | ~500K | 0.77× | |
| 12 | North West | ~600K | 0.74× |
The strongest cross-interests of the Living room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Window blind | Home & Garden | 3.68× | ||
| 02 | Real property | Home & Garden | 3.38× | ||
| 03 | Refrigerator | Home & Garden | 3.24× | ||
| 04 | Garden furniture | Home & Garden | 3.19× | ||
| 05 | Hot tub | Home & Garden | 2.97× | ||
| 06 | IKEA | Home & Garden | 2.80× | ||
| 07 | Mother's Day | Kids & Family | 2.78× | ||
| 08 | Home Appliances | Home & Garden | 2.73× | ||
| 09 | Mortgage calculator | Home & Garden | 2.71× | ||
| 10 | Mobile home | Cars & Mobility | 2.65× | ||
| 11 | Renovation | Home & Garden | 2.46× | ||
| 12 | First-time buyer | Shopping | 2.36× | ||
| 13 | Kitchen | Home & Garden | 2.31× | ||
| 14 | Internet & Social Media | 2.24× | |||
| 15 | Hobby | Home & Garden | 1.89× | ||
| 16 | Aldi | Shopping | 1.88× | ||
| 17 | Zoopla | Business & Career | 1.88× | ||
| 18 | Google Maps | Internet & Social Media | 1.88× | ||
| 19 | Distilled beverage | Food & Beverages | 1.78× | ||
| 20 | Home improvement | Home & Garden | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.04× | |
| Indulgence | JOY | 1.87× | |
| DIY Mentality | THRILL | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.77× | |
| Pet Ownership | JOY | 0.80× | |
| Early Adopter Mentality | POWER | 0.80× |
Living room has an estimated audience of 7,690,074 people in United Kingdom, concentrated in England and South East.
69.9% of Living room fans are female, 30.1% are male, with an average age of 43.7 years.
Living room fans show strongest brand affinity for IKEA (2.8×), Kitchen (2.31×), and Home Appliances (2.73×) over the country average.
Living room fans in United Kingdom are most concentrated in England (reach ~6M), South East (reach ~1M), and Yorkshire and the Humber (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Living room itself, the audience over-indexes on Kitchen (2.31×), Home Appliances (2.73×), Refrigerator (3.24×), and Renovation (2.46×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Living room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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