A data profile of the people who buy, follow and care about Window blind in United Kingdom — modelled from more than twelve digital signal sources. Window blind has an estimated audience of 3,726,411 people in United Kingdom.
The average Window blind fan in United Kingdom is 48.1 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, Wales, South East.
Top brand affinities include Window shutter, B&Q, Bed, with strongest over-indexing on Window shutter (12.71× the country average).
Demographically, the Window blind audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Window blind fan in United Kingdom is more female, around 48.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Window shutter.
The key figures that characterise the Window blind profile in United Kingdom.
72.8% are female, 27.2% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 48.1 |
| Estimated audience size | 3,726,411 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 42% |
of the worldwide Window blind audience comes from United Kingdom.
| Country | Share |
|---|---|
| China | 69.7% |
| United States | 4.6% |
| United Kingdom | 3.0% |
Where the Window blind audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~500K | 2.25× | |
| 02 | Scotland | ~500K | 1.62× | |
| 03 | Northern Ireland | ~200K | 1.38× | |
| 04 | West Midlands | ~200K | 0.96× | |
| 05 | Yorkshire and the Humber | ~300K | 0.95× | |
| 06 | East of England | ~300K | 0.79× | |
| 07 | North East | ~100K | 0.75× | |
| 08 | East Midlands | ~200K | 0.69× | |
| 09 | South East | ~300K | 0.62× | |
| 10 | South West | ~200K | 0.61× | |
| 11 | North West | ~200K | 0.43× |
The strongest cross-interests of the Window blind audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Window shutter | Home & Garden | 12.71× | ||
| 02 | Awning | Home & Garden | 7.64× | ||
| 03 | Window | Home & Garden | 4.05× | ||
| 04 | Bedroom | Home & Garden | 3.36× | ||
| 05 | B&Q | Shopping | 3.27× | ||
| 06 | Bathroom | Home & Garden | 3.26× | ||
| 07 | Bed | Home & Garden | 3.21× | ||
| 08 | Chair | Home & Garden | 3.21× | ||
| 09 | Household | Home & Garden | 3.07× | ||
| 10 | National Lottery | Games | 2.98× | ||
| 11 | National Lottery (United Kingdom) | Games | 2.95× | ||
| 12 | Argos (retailer) | Shopping | 2.82× | ||
| 13 | TUI | Travel & Leisure | 2.76× | ||
| 14 | IKEA | Home & Garden | 2.75× | ||
| 15 | Daily Mirror | News | 2.61× | ||
| 16 | Money | Business & Career | 2.28× | ||
| 17 | Leisure | Travel & Leisure | 2.26× | ||
| 18 | Garden | Home & Garden | 2.21× | ||
| 19 | Child | Kids & Family | 2.11× | ||
| 20 | Current events | Arts & Culture | 2.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.85× | |
| Community Orientation | OPEN | 1.68× | |
| Spirituality | BALANCE | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.65× | |
| Risk Appetite | THRILL | 0.76× | |
| Mindfulness | BALANCE | 0.80× |
Window blind has an estimated audience of 3,726,411 people in United Kingdom, concentrated in Scotland and Wales.
72.8% of Window blind fans are female, 27.2% are male, with an average age of 48.1 years.
Window blind fans show strongest brand affinity for Window shutter (12.71×), B&Q (3.27×), and Bed (3.21×) over the country average.
Window blind fans in United Kingdom are most concentrated in Scotland (reach ~500K), Wales (reach ~500K), and South East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Window blind itself, the audience over-indexes on B&Q (3.27×), Bed (3.21×), Bathroom (3.26×), and Window (4.05×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Window blind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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