A data profile of the people who buy, follow and care about Michael Jackson in Austria — modelled from more than twelve digital signal sources. Michael Jackson has an estimated audience of 855,195 people in Austria.
The average Michael Jackson fan in Austria is 37.6 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include YouTube Music, Whitney Houston, Extreme metal, with strongest over-indexing on YouTube Music (3.16× the country average).
Demographically, the Michael Jackson audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Michael Jackson fan in Austria is more female, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for YouTube Music.
The key figures that characterise the Michael Jackson profile in Austria.
55.6% are female, 44.4% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 37.6 |
| Estimated audience size | 855,195 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 16% |
of the worldwide Michael Jackson audience comes from Austria.
| Country | Share |
|---|---|
| United States | 29.6% |
| Brazil | 9.3% |
| United Kingdom | 7.2% |
Where the Michael Jackson audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~100K | 1.08× | |
| 02 | Burgenland | ~20K | 1.03× | |
| 03 | Vienna | ~200K | 1.02× | |
| 04 | Styria | ~100K | 1.02× | |
| 05 | Tyrol | ~60K | 1.02× | |
| 06 | Upper Austria | ~100K | 1.01× | |
| 07 | Carinthia (state) | ~40K | 0.99× | |
| 08 | Vorarlberg | ~30K | 0.96× | |
| 09 | Salzburg | ~50K | 0.88× |
The strongest cross-interests of the Michael Jackson audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amy Winehouse | Music & Radio | 4.86× | ||
| 02 | Whitney Houston | Music & Radio | 4.54× | ||
| 03 | Madonna | Music & Radio | 4.14× | ||
| 04 | Harry Styles | Music & Radio | 3.85× | ||
| 05 | Old-school hip hop | Music & Radio | 3.70× | ||
| 06 | Miley Cyrus | Music & Radio | 3.61× | ||
| 07 | Zendaya | Movies & TV | 3.40× | ||
| 08 | Billie Eilish | Music & Radio | 3.38× | ||
| 09 | Dua Lipa | Music & Radio | 3.17× | ||
| 10 | YouTube Music | Internet & Social Media | 3.16× | ||
| 11 | Game of Thrones | Movies & TV | 2.71× | ||
| 12 | Stranger Things | Movies & TV | 2.58× | ||
| 13 | Extreme metal | Music & Radio | 2.38× | ||
| 14 | Twitch | Games | 2.21× | ||
| 15 | Punk rock | Music & Radio | 2.02× | ||
| 16 | Funk | Music & Radio | 1.82× | ||
| 17 | Performance art | Arts & Culture | 1.75× | ||
| 18 | Spotify | Internet & Social Media | 1.65× | ||
| 19 | Deichmann | Shopping | 1.59× | ||
| 20 | Podcast | Music & Radio | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.80× | |
| Early Adopter Mentality | POWER | 1.33× | |
| Healthy Lifestyle | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.50× | |
| Price Sensitivity | PREMIUM | 0.62× | |
| Mindfulness | BALANCE | 0.72× |
Michael Jackson has an estimated audience of 855,195 people in Austria, concentrated in Vienna and Lower Austria.
55.6% of Michael Jackson fans are female, 44.4% are male, with an average age of 37.6 years.
Michael Jackson fans show strongest brand affinity for YouTube Music (3.16×), Whitney Houston (4.54×), and Extreme metal (2.38×) over the country average.
Michael Jackson fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Michael Jackson itself, the audience over-indexes on Whitney Houston (4.54×), Extreme metal (2.38×), Stranger Things (2.58×), and Twitch (2.21×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Michael Jackson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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