A data profile of the people who buy, follow and care about Aftonbladet in Sweden — modelled from more than twelve digital signal sources. Aftonbladet has an estimated audience of 7,875,000 people in Sweden.
Aftonbladet has an estimated audience of 7,875,000 people in Sweden. 58.9% are female, 41.1% are male, average age 43.7. Top brand affinities: Elgiganten, Real property, Happiness, Fiction books, First-person shooter games.
Top brand affinities include Elgiganten, Real property, Happiness, with strongest over-indexing on Elgiganten (1.72× the country average).
Demographically, the Aftonbladet audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Aftonbladet fan in Sweden is more female, around 43.7 years old, with strong Community Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Aftonbladet profile in Sweden.
58.9% are female, 41.1% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 43.7 |
| Estimated audience size | 7,875,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 32% |
The strongest cross-interests of the Aftonbladet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 2.41× | ||
| 02 | Real property | Home & Garden | 2.37× | ||
| 03 | News magazine | News | 2.26× | ||
| 04 | Linux | Technology & Electronics | 2.17× | ||
| 05 | First-person shooter games | Games | 2.15× | ||
| 06 | Science fiction movies | Movies & TV | 2.11× | ||
| 07 | Fiction books | Literature | 1.90× | ||
| 08 | Financial services | Business & Career | 1.86× | ||
| 09 | Vattenfall | Home & Garden | 1.78× | ||
| 10 | Gambling | Games | 1.76× | ||
| 11 | Online games | Games | 1.74× | ||
| 12 | Elgiganten | Shopping | 1.72× | ||
| 13 | Tattoos | Fashion & Accessoires | 1.70× | ||
| 14 | Allsvenskan | Sports | 1.67× | ||
| 15 | Festival | Music & Radio | 1.65× | ||
| 16 | Modern architecture | Arts & Culture | 1.59× | ||
| 17 | Happiness | Health | 1.58× | ||
| 18 | Intersport | Shopping | 1.57× | ||
| 19 | Instant messaging | Internet & Social Media | 1.57× | ||
| 20 | Meat | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.44× | |
| Extroversion | THRILL | 1.34× | |
| Need for Security | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| Mindfulness | BALANCE | 0.89× | |
| Design Affinity | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Aftonbladet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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