A data profile of the people who buy, follow and care about Aftonbladet in Finland — modelled from more than twelve digital signal sources. Aftonbladet has an estimated audience of 1,572,425 people in Finland.
Aftonbladet has an estimated audience of 1,572,425 people in Finland. 58.5% are female, 41.5% are male, average age 45.1. Top brand affinities: Detroit Red Wings, Jet ski, Renewable energy, Grilling, CNN.
Top brand affinities include Detroit Red Wings, Jet ski, Renewable energy, with strongest over-indexing on Detroit Red Wings (9.03× the country average).
Demographically, the Aftonbladet audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
The typical Aftonbladet fan in Finland is more female, around 45.1 years old, with strong Individualism tendencies and a notable affinity for Detroit Red Wings.
The key figures that characterise the Aftonbladet profile in Finland.
58.5% are female, 41.5% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 45.1 |
| Estimated audience size | 1,572,425 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 35% |
The strongest cross-interests of the Aftonbladet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Detroit Red Wings | Sports | 9.03× | ||
| 02 | Jet ski | Sports | 5.42× | ||
| 03 | CNN | Movies & TV | 2.97× | ||
| 04 | TV talkshows | Movies & TV | 2.69× | ||
| 05 | Health insurance | Business & Career | 2.68× | ||
| 06 | Plus-size clothing | Fashion & Accessoires | 2.68× | ||
| 07 | Zoo | Kids & Family | 2.64× | ||
| 08 | Espresso | Food & Beverages | 2.46× | ||
| 09 | Online newspaper | News | 2.21× | ||
| 10 | Cappuccino | Food & Beverages | 2.19× | ||
| 11 | Fjällräven | Fashion & Accessoires | 2.12× | ||
| 12 | Steakhouse | Food & Beverages | 2.03× | ||
| 13 | Motorboat | Cars & Mobility | 1.98× | ||
| 14 | Lawn mower | Home & Garden | 1.94× | ||
| 15 | Renewable energy | Business & Career | 1.88× | ||
| 16 | Greenhouse | Home & Garden | 1.77× | ||
| 17 | Liverpool F.C. | Sports | 1.74× | ||
| 18 | Grilling | Food & Beverages | 1.67× | ||
| 19 | Garden furniture | Home & Garden | 1.56× | ||
| 20 | E-books | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.92× | |
| Early Adopter Mentality | POWER | 1.54× | |
| Sustainability | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.81× | |
| Pet Ownership | JOY | 0.82× | |
| Quality Awareness | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Aftonbladet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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