A data profile of the people who buy, follow and care about Aftonbladet in Norway — modelled from more than twelve digital signal sources. Aftonbladet has an estimated audience of 900,060 people in Norway.
Aftonbladet has an estimated audience of 900,060 people in Norway. 56.2% are female, 43.8% are male, average age 48.0. Top brand affinities: Retirement, Tabloid (newspaper format), Vikings (TV series), Ecotourism, Activism.
Top brand affinities include Retirement, Tabloid (newspaper format), Vikings (TV series), with strongest over-indexing on Retirement (3.84× the country average).
Demographically, the Aftonbladet audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
The typical Aftonbladet fan in Norway is more female, around 48.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Retirement.
The key figures that characterise the Aftonbladet profile in Norway.
56.2% are female, 43.8% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 48.0 |
| Estimated audience size | 900,060 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 39% |
The strongest cross-interests of the Aftonbladet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retirement | Business & Career | 3.84× | ||
| 02 | Nobel Peace Prize | Politics & Society | 2.17× | ||
| 03 | Feminism | Politics & Society | 1.96× | ||
| 04 | NHL | Sports | 1.95× | ||
| 05 | Low-carbohydrate diet | Food & Beverages | 1.78× | ||
| 06 | Activism | Politics & Society | 1.65× | ||
| 07 | Amber Heard | Movies & TV | 1.64× | ||
| 08 | Ecotourism | Business & Career | 1.61× | ||
| 09 | Tabloid (newspaper format) | Literature | 1.58× | ||
| 10 | romantic comedies | Movies & TV | 1.57× | ||
| 11 | Whisky | Food & Beverages | 1.54× | ||
| 12 | Breakfast television | Movies & TV | 1.53× | ||
| 13 | Vikings (TV series) | Movies & TV | 1.52× | ||
| 14 | Crime fiction | Literature | 1.51× | ||
| 15 | Virtual reality | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.37× | |
| Sustainability | BALANCE | 1.28× | |
| Spirituality | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.79× | |
| Creativity | OPEN | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Aftonbladet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.