A data profile of the people who buy, follow and care about Finansavisen in Norway — modelled from more than twelve digital signal sources. Finansavisen has an estimated audience of 1,691,589 people in Norway.
Finansavisen has an estimated audience of 1,691,589 people in Norway. 58.8% are female, 41.2% are male, average age 42.6. Top brand affinities: LinkedIn, Tesla Motors, Renewable energy, Innovation, Entrepreneurship.
Top brand affinities include LinkedIn, Tesla Motors, Renewable energy, with strongest over-indexing on LinkedIn (3.34× the country average).
Demographically, the Finansavisen audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Finansavisen fan in Norway is more female, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Finansavisen profile in Norway.
58.8% are female, 41.2% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 42.6 |
| Estimated audience size | 1,691,589 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Finansavisen audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 85.3% |
| Sweden | 3.7% |
| United States | 2.2% |
The strongest cross-interests of the Finansavisen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Wall Street Journal | News | 4.32× | ||
| 02 | Omega | Fashion & Accessoires | 3.63× | ||
| 03 | Innovation | Business & Career | 3.39× | ||
| 04 | Internet & Social Media | 3.34× | |||
| 05 | Renewable energy | Business & Career | 3.19× | ||
| 06 | Tesla Model X | Cars & Mobility | 2.74× | ||
| 07 | Tesla Motors | Cars & Mobility | 2.61× | ||
| 08 | Hybrid electric vehicle | Cars & Mobility | 2.53× | ||
| 09 | Headphones | Technology & Electronics | 2.35× | ||
| 10 | Motorboat | Cars & Mobility | 2.31× | ||
| 11 | Deutsche Bank | Business & Career | 2.15× | ||
| 12 | Luxury real estate | Business & Career | 2.12× | ||
| 13 | Solar energy | Home & Garden | 1.99× | ||
| 14 | Porsche | Cars & Mobility | 1.86× | ||
| 15 | Škoda Auto | Cars & Mobility | 1.83× | ||
| 16 | Mortgage loans | Business & Career | 1.79× | ||
| 17 | KappAhl | Fashion & Accessoires | 1.69× | ||
| 18 | Used car | Cars & Mobility | 1.68× | ||
| 19 | Entrepreneurship | Business & Career | 1.51× | ||
| 20 | Ticketmaster | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.96× | |
| Early Adopter Mentality | POWER | 1.60× | |
| Need for Security | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Extroversion | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Finansavisen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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