A data profile of the people who buy, follow and care about Trønder-Avisa in Norway — modelled from more than twelve digital signal sources. Trønder-Avisa has an estimated audience of 1,438,710 people in Norway.
Trønder-Avisa has an estimated audience of 1,438,710 people in Norway. 55.9% are female, 44.1% are male, average age 45.8. Top brand affinities: Tabloid (newspaper format), Hardware store, Athletic Bilbao, Used car, Supermarket.
Top brand affinities include Tabloid (newspaper format), Hardware store, Athletic Bilbao, with strongest over-indexing on Tabloid (newspaper format) (1.7× the country average).
Demographically, the Trønder-Avisa audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Trønder-Avisa fan in Norway is more female, around 45.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Tabloid (newspaper format).
The key figures that characterise the Trønder-Avisa profile in Norway.
55.9% are female, 44.1% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 45.8 |
| Estimated audience size | 1,438,710 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 27% | |
| 50+ | 36% |
The strongest cross-interests of the Trønder-Avisa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Athletic Bilbao | Sports | 5.47× | ||
| 02 | Toyota Hilux | Cars & Mobility | 2.72× | ||
| 03 | Toyota Land Cruiser | Cars & Mobility | 2.63× | ||
| 04 | Hardware store | Home & Garden | 2.04× | ||
| 05 | Workwear | Fashion & Accessoires | 1.93× | ||
| 06 | Husqvarna | Home & Garden | 1.91× | ||
| 07 | Air pollution | Health | 1.87× | ||
| 08 | Hypermarket | Shopping | 1.80× | ||
| 09 | Electric motorcycles and scooters | Cars & Mobility | 1.79× | ||
| 10 | Tabloid (newspaper format) | Literature | 1.70× | ||
| 11 | Bruce Springsteen | Music & Radio | 1.67× | ||
| 12 | LED lamp | Home & Garden | 1.64× | ||
| 13 | Volvo | Cars & Mobility | 1.58× | ||
| 14 | Peugeot | Cars & Mobility | 1.58× | ||
| 15 | Stock market | Business & Career | 1.54× | ||
| 16 | Used car | Cars & Mobility | 1.52× | ||
| 17 | Cancer awareness | Health | 1.52× | ||
| 18 | Supermarket | Shopping | 1.51× | ||
| 19 | Pharmacy | Business & Career | 1.51× | ||
| 20 | Public transport | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.57× | |
| Indulgence | JOY | 1.37× | |
| Need for Security | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.45× | |
| Luxury Orientation | PREMIUM | 0.61× | |
| Design Affinity | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Trønder-Avisa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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