A data profile of the people who buy, follow and care about Dagbladet in Norway — modelled from more than twelve digital signal sources. Dagbladet has an estimated audience of 4,125,000 people in Norway.
Dagbladet has an estimated audience of 4,125,000 people in Norway. 56.4% are female, 43.6% are male, average age 44.4. Top brand affinities: Flexible-fuel vehicle, Vaccine-preventable diseases, Downloadable content.
Top brand affinities include Flexible-fuel vehicle, Vaccine-preventable diseases, Downloadable content, with strongest over-indexing on Flexible-fuel vehicle (1.55× the country average).
Demographically, the Dagbladet audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle.
The typical Dagbladet fan in Norway is more female, around 44.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Flexible-fuel vehicle.
The key figures that characterise the Dagbladet profile in Norway.
56.4% are female, 43.6% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 44.4 |
| Estimated audience size | 4,125,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 35% |
The strongest cross-interests of the Dagbladet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vaccine-preventable diseases | Health | 1.61× | ||
| 02 | Flexible-fuel vehicle | Cars & Mobility | 1.55× | ||
| 03 | Downloadable content | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.11× | |
| Healthy Lifestyle | BALANCE | 1.07× | |
| Social Media Usage | JOY | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.79× | |
| Early Adopter Mentality | POWER | 0.89× | |
| Travelling | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Dagbladet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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