A data profile of the people who buy, follow and care about Verdens Gang in Norway — modelled from more than twelve digital signal sources. Verdens Gang has an estimated audience of 1,603,192 people in Norway.
Verdens Gang has an estimated audience of 1,603,192 people in Norway. 57.2% are female, 42.8% are male, average age 43.0.
Demographically, the Verdens Gang audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
The key figures that characterise the Verdens Gang profile in Norway.
57.2% are female, 42.8% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 43.0 |
| Estimated audience size | 1,603,192 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Verdens Gang audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 33.1% |
| China | 5.9% |
| Thailand | 5.6% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.10× | |
| Price Sensitivity | PREMIUM | 1.08× | |
| Healthy Lifestyle | BALANCE | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.80× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Career Orientation | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Verdens Gang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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