Rascasse Audience Intelligence

Verdens Gang Audience in Germany

A data profile of the people who buy, follow and care about Verdens Gang in Germany — modelled from more than twelve digital signal sources. Verdens Gang has an estimated audience of 247,011 people in Germany.

#106among Newspaper in Germany#648among Website / Newspaper / Magazine in Germany#224in News

The average Verdens Gang fan in Germany is 36.7 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include MarketWatch, Newcastle United F.C., Sleeping bag, with strongest over-indexing on MarketWatch (39.15× the country average).

Demographically, the Verdens Gang audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Verdens Gang fan in Germany is more female, around 36.7 years old, with strong Career Orientation tendencies and a notable affinity for MarketWatch.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Verdens Gang profile in Germany.

Audience size
247K
in Germany
Gender
65.8%♀
34.2% male
Age
36.7
average years
Country rank
#19817
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Verdens Gang

65.8% are female, 34.2% are male, average age 36.7.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Verdens Gang audience in Germany
MetricValue
Female65.8%
Male34.2%
Average age36.7
Estimated audience size247,011
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Verdens Gang audience in Germany
Age bracketShare%
16-1927%
20-2917%
30-3920%
40-4924%
50+12%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Verdens Gang audience comes from Germany.

Worldwide audience distribution share by country for Verdens Gang
CountryShare
Norway33.1%
China5.9%
Thailand5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Verdens Gang audience in Germany is strongest.

Fig. 05

Top regions by affinity

Verdens Gang fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~20K2.04×
02Berlin~20K1.63×
03Mecklenburg-Vorpommern~7K1.49×
04Bayern~50K1.18×
05Hamburg~6K1.08×
06Brandenburg~8K1.06×
07Hessen~20K1.03×
08Rheinland-Pfalz~10K0.92×
09Niedersachsen~20K0.83×
10Bremen~2K0.82×
11Baden-Württemberg~30K0.79×
12Sachsen~9K0.74×
13Nordrhein-Westfalen~40K0.73×
14Thüringen~4K0.67×
15Sachsen-Anhalt~4K0.63×
16Saarland~2K0.57×
Fig. 06

Affinity by region

Affinity by region — Verdens Gang, Germany
0.57×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Verdens Gang audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Verdens Gang audience
#·InterestCategoryAffinity×
01MarketWatchBusiness & Career39.15×
02Wolverhampton Wanderers F.C.Sports37.82×
03Sleeping bagHome & Garden20.99×
04Four Hills TournamentSports20.00×
05FijiTravel & Leisure20.00×
06Newcastle United F.C.Sports18.50×
07Ski jumpingSports16.63×
08Cross-country skiingSports13.30×
09Squash (sport)Sports11.02×
10Isabel MarantFashion & Accessoires9.12×
11Stock marketBusiness & Career8.39×
12Maison MargielaFashion & Accessoires8.36×
13Lothar MatthäusSports8.32×
14SpVgg Greuther FürthSports7.82×
15Meghan MarkleFashion & Accessoires6.25×
16VfL BochumSports4.88×
17Terraced houseHome & Garden4.64×
18Part-timeBusiness & Career4.57×
19Tour de FranceSports4.27×
20Garden centreHome & Garden3.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Verdens Gang audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Verdens Gang audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.15×
Risk AppetiteTHRILL1.76×
IndividualismJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Verdens Gang audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
Social Media UsageJOY0.76×
IndulgenceJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Verdens Gang have in Germany?

Verdens Gang has an estimated audience of 247,011 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Verdens Gang fans?

65.8% of Verdens Gang fans are female, 34.2% are male, with an average age of 36.7 years.

03

Which brands do Verdens Gang fans like most?

Verdens Gang fans show strongest brand affinity for MarketWatch (39.15×), Newcastle United F.C. (18.5×), and Sleeping bag (20.99×) over the country average.

04

Where do Verdens Gang fans live in Germany?

Verdens Gang fans in Germany are most concentrated in Bayern (reach ~50K), Nordrhein-Westfalen (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Verdens Gang fans also like?

Beyond Verdens Gang itself, the audience over-indexes on Newcastle United F.C. (18.5×), Sleeping bag (20.99×), Wolverhampton Wanderers F.C. (37.82×), and Cross-country skiing (13.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See Verdens Gang audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Verdens Gang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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