Sleeping bag Audience in Germany
Sleeping bag has an estimated audience of 823,107 people in Germany. 62.2% are female, 37.8% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eclipse, Mad Max, Romper suit, H.E.A.T, Infant bed.
The average Sleeping bag fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eclipse, Mad Max, Romper suit, with strongest over-indexing on Eclipse (23.27× the country average). Demographically, the Sleeping bag audience skews more female with an average age of 42.2, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Sleeping bag fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 42.2 |
| Estimated audience size | 823,107 |
Audience persona
The typical Sleeping bag fan in Germany is more female, around 42.2 years old, with strong DIY Mentality tendencies and a notable affinity for Eclipse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 201,525 | 1.12× |
| Bayern | 146,027 | 1.1× |
| Baden-Württemberg | 141,864 | 1.26× |
| Niedersachsen | 89,195 | 1.12× |
| Hessen | 65,711 | 1.05× |
| Rheinland-Pfalz | 42,050 | 1.02× |
| Sachsen | 38,523 | 0.95× |
| Berlin | 35,416 | 0.96× |
| Schleswig-Holstein | 29,544 | 1× |
| Brandenburg | 23,516 | 0.92× |
| Hamburg | 20,537 | 1.1× |
| Sachsen-Anhalt | 18,565 | 0.87× |
| Thüringen | 17,860 | 0.85× |
| Mecklenburg-Vorpommern | 13,800 | 0.88× |
| Saarland | 8,021 | 0.79× |
| Bremen | 7,012 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eclipse | 23.27× | Music & Radio |
| Mad Max | 23.27× | Music & Radio |
| Romper suit | 13.75× | Fashion & Accessoires |
| H.E.A.T | 23.27× | Music & Radio |
| Infant bed | 9.85× | Home & Garden |
| Baby colic | 66.18× | Kids & Family |
| Pacifier | 9.99× | Kids & Family |
| vertbaudet | 10.43× | Fashion & Accessoires |
| Baby food | 4.82× | Kids & Family |
| Coleman Company | 37.42× | Sports |
| Beauty & the Beast (2012 TV series) | 17.02× | Movies & TV |
| Baby transport | 8.05× | Kids & Family |
| Ernsting's family | 4.98× | Shopping |
| Gala | 3.12× | News |
| Diaper bag | 6.88× | Kids & Family |
| Infant bodysuit | 5.38× | Kids & Family |
| Deichmann | 2.93× | Shopping |
| Prenatal care | 9.77× | Kids & Family |
| Bonprix | 3.54× | Shopping |
| Litter box | 4.42× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.57 |
| Luxury Orientation | PREMIUM | 1.55 |
| Family Orientation | CONSERVATISM | 1.49 |
| Design Affinity | PREMIUM | 1.46 |
| Sustainability | BALANCE | 1.42 |
| Creativity | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 8.9% |
| United Kingdom | 7.2% |
See Sleeping bag audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sleeping bag have in Germany?
Sleeping bag has an estimated audience of 823,107 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sleeping bag fans?
62.2% of Sleeping bag fans are female, 37.8% are male, with an average age of 42.2 years.
Which brands do Sleeping bag fans like most?
Sleeping bag fans show strongest brand affinity for Eclipse (23.27×), Mad Max (23.27×), and Romper suit (13.75×) over the country average.
Where do Sleeping bag fans live in Germany?
Sleeping bag fans in Germany are most concentrated in Nordrhein-Westfalen (reach 201,525), Bayern (reach 146,027), and Baden-Württemberg (reach 141,864). These three regions account for the largest share of the active audience.
What other brands do Sleeping bag fans also like?
Beyond Sleeping bag itself, the audience over-indexes on Mad Max (23.27×), Romper suit (13.75×), H.E.A.T (23.27×), and Infant bed (9.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sleeping bag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.