Mad Max Audience in Germany
Mad Max has an estimated audience of 665,637 people in Germany. 57.7% are female, 42.3% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chalkidiki, Hostelworld, Dog breed, Hawesko, Elite Fitness.
The average Mad Max fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chalkidiki, Hostelworld, Dog breed, with strongest over-indexing on Chalkidiki (15.02× the country average). Demographically, the Mad Max audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Mad Max fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 38.4 |
| Estimated audience size | 665,637 |
Audience persona
The typical Mad Max fan in Germany is more female, around 38.4 years old, with strong Risk Appetite tendencies and a notable affinity for Chalkidiki.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 154,920 | 1.06× |
| Bayern | 115,905 | 1.08× |
| Baden-Württemberg | 96,378 | 1.06× |
| Niedersachsen | 66,619 | 1.02× |
| Hessen | 61,611 | 1.21× |
| Berlin | 39,254 | 1.31× |
| Rheinland-Pfalz | 33,739 | 1.01× |
| Sachsen | 31,445 | 0.96× |
| Schleswig-Holstein | 23,921 | 1× |
| Brandenburg | 19,258 | 0.93× |
| Hamburg | 16,260 | 1.07× |
| Thüringen | 14,539 | 0.85× |
| Sachsen-Anhalt | 13,767 | 0.79× |
| Mecklenburg-Vorpommern | 10,578 | 0.83× |
| Saarland | 7,532 | 0.92× |
| Bremen | 5,263 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chalkidiki | 15.02× | Travel & Leisure |
| Hostelworld | 20× | Travel & Leisure |
| Dog breed | 1.51× | Pets & Animals |
| Hawesko | 5.66× | Food & Beverages |
| Elite Fitness | 27.5× | Shopping |
| Keeper (password manager) | 5.56× | Technology & Electronics |
| Homesteading | 7.43× | Home & Garden |
| Progressive rock | 1.78× | Music & Radio |
| Jack White | 2× | Movies & TV |
| Bell Helmets | 10.44× | Cars & Mobility |
| 3D printing | 1.78× | Technology & Electronics |
| Stamp collecting | 3.7× | Home & Garden |
| Building insulation | 2.75× | Home & Garden |
| Google Analytics | 1.53× | Internet & Social Media |
| Business English | 1.57× | Business & Career |
| Alaska | 1.99× | Travel & Leisure |
| Jason Clarke (actor) | 2.61× | Movies & TV |
| 12 Monkeys (TV series) | 3.31× | Movies & TV |
| Oliver Kahn | 1.91× | Sports |
| Gumbal | 3.02× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.42 |
| Sports Activity | POWER | 1.33 |
| Quality Awareness | PREMIUM | 1.33 |
| Extroversion | THRILL | 1.31 |
| Patriotism | CONSERVATISM | 1.3 |
| Urban Lifestyle | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Brazil | 14.1% |
| Germany | 8.1% |
See Mad Max audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Tom Kaulitz (2,246,941)
- Ozzy Osbourne (2,210,174)
Frequently asked questions
How many fans does Mad Max have in Germany?
Mad Max has an estimated audience of 665,637 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mad Max fans?
57.7% of Mad Max fans are female, 42.3% are male, with an average age of 38.4 years.
Which brands do Mad Max fans like most?
Mad Max fans show strongest brand affinity for Chalkidiki (15.02×), Hostelworld (20×), and Dog breed (1.51×) over the country average.
Where do Mad Max fans live in Germany?
Mad Max fans in Germany are most concentrated in Nordrhein-Westfalen (reach 154,920), Bayern (reach 115,905), and Baden-Württemberg (reach 96,378). These three regions account for the largest share of the active audience.
What other brands do Mad Max fans also like?
Beyond Mad Max itself, the audience over-indexes on Hostelworld (20×), Dog breed (1.51×), Hawesko (5.66×), and Elite Fitness (27.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mad Max. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.