Rascasse Audience Intelligence

Mad Max Audience in Germany

Name: Mad Max — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Mad Max in Germany — modelled from more than twelve digital signal sources. Mad Max has an estimated audience of 607,852 people in Germany.

#65among Rock in Germany #1780among Person in Germany #1110in Music & Radio

The average Mad Max fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lindsey Vonn, Sleeping bag, Hugh Jackman, with strongest over-indexing on Lindsey Vonn (11.64× the country average).

Demographically, the Mad Max audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mad Max fan in Germany is more female, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Lindsey Vonn.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mad Max profile in Germany.

Audience size

608K

in Germany

Gender

62.0%♀

38.0% male

Age

37.6

average years

Country rank

#9994

Person in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Mad Max fans

62.0% are female, 38.0% are male, average age 37.6.

Fig. 02

Gender split

62.0%

Female

38.0%

Male

Demographic split for Mad Max audience in Germany
Metric	Value
Female	62.0%
Male	38.0%
Average age	37.6
Estimated audience size	607,852

Fig. 03

Age distribution

Age distribution of the Mad Max audience in Germany
Age bracket	Share	%
16-19		24%
20-29		17%
30-39		22%
40-49		25%
50+		13%

Fig. 04

Worldwide distribution

6.0%

of the worldwide Mad Max audience comes from Germany.

Worldwide audience distribution share by country for Mad Max
Country	Share
Brazil	20.3%
United States	16.9%
Germany	6.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mad Max audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mad Max fans by region: top regions in Germany
#	Region	Reach	×
01	Berlin	~40K	1.25×
02	Hessen	~60K	1.18×
03	Hamburg	~20K	1.07×
04	Bayern	~100K	1.05×
05	Nordrhein-Westfalen	~200K	1.04×
06	Baden-Württemberg	~100K	1.04×
07	Niedersachsen	~70K	1.01×
08	Rheinland-Pfalz	~40K	1.00×
09	Schleswig-Holstein	~20K	1.00×
10	Saarland	~8K	0.98×
11	Sachsen	~30K	0.96×
12	Bremen	~6K	0.95×
13	Brandenburg	~20K	0.93×
14	Thüringen	~20K	0.89×
15	Mecklenburg-Vorpommern	~10K	0.86×
16	Sachsen-Anhalt	~10K	0.82×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mad Max audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mad Max audience
#	Interest	Category	×
01	Sleeping bag	Home & Garden	23.27×
02	Hugh Jackman	Movies & TV	20.00×
03	Little Britain	Movies & TV	20.00×
04	Hart of Dixie	Movies & TV	20.00×
05	Perry Mason (TV series)	Movies & TV	20.00×
06	Gordon Ramsey	Food & Beverages	18.92×
07	Harrison Ford	Movies & TV	16.20×
08	Mikaela Shiffrin	Sports	15.56×
09	Requiem for a Dream	Movies & TV	12.61×
10	Lindsey Vonn	Sports	11.64×
11	Nissan Micra	Cars & Mobility	10.86×
12	PUDELEK	News	7.52×
13	Carport	Home & Garden	6.65×
14	Independent music	Music & Radio	5.88×
15	Kitchen knife	Home & Garden	5.53×
16	Adventure park	Kids & Family	5.41×
17	Oblivion (2013 film)	Movies & TV	5.04×
18	Moodle	Technology & Electronics	3.83×
19	Motorhome	Cars & Mobility	3.36×
20	Nature	Home & Garden	1.59×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mad Max audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Mad Max audience · What stands out
Trait	Cluster	Score
Extroversion	THRILL	1.77×
Risk Appetite	THRILL	1.76×
Quality Awareness	PREMIUM	1.63×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Mad Max audience · Rather not
Trait	Cluster	Score
Social Media Usage	JOY	0.76×
Price Sensitivity	PREMIUM	0.78×
Creativity	OPEN	0.80×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Mad Max have in Germany?

Mad Max has an estimated audience of 607,852 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Mad Max fans?

62.0% of Mad Max fans are female, 38.0% are male, with an average age of 37.6 years.

Which brands do Mad Max fans like most?

Mad Max fans show strongest brand affinity for Lindsey Vonn (11.64×), Sleeping bag (23.27×), and Hugh Jackman (20×) over the country average.

Where do Mad Max fans live in Germany?

Mad Max fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Mad Max fans also like?

Beyond Mad Max itself, the audience over-indexes on Sleeping bag (23.27×), Hugh Jackman (20×), Harrison Ford (16.2×), and Mikaela Shiffrin (15.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mad Max audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mad Max. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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