Mad Max Audience in United States

Mad Max has an estimated audience of 1,606,652 people in United States. 53.3% are female, 46.7% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: AccuWeather, StubHub, DocuSign, OpenTable, Flickr.

The average Mad Max fan in United States is 38.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AccuWeather, StubHub, DocuSign, with strongest over-indexing on AccuWeather (15.97× the country average). Demographically, the Mad Max audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Mad Max fans

Demographic split for Mad Max audience in United States
MetricValue
Female53.3%
Male46.7%
Average age38.2
Estimated audience size1,606,652

Audience persona

The typical Mad Max fan in United States is balanced, around 38.2 years old, with strong Risk Appetite tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for Mad Max in United States
RegionReachAffinity
California233,7931.32×
Texas174,8141.27×
Florida117,7041.08×
New York90,4721.01×
Illinois53,0430.99×
Georgia50,3501.02×
Pennsylvania50,3400.93×
North Carolina46,0210.95×
Arizona44,9281.37×
Ohio43,1980.87×
Washington42,8531.33×
Virginia38,8370.99×
Michigan38,7040.92×
New Jersey35,0120.86×
Tennessee31,7960.99×
Colorado30,7651.21×
Massachusetts30,4910.96×
Indiana27,7400.95×
Maryland26,1430.95×
Missouri25,5160.99×
Oregon22,4191.22×
Minnesota21,5860.94×
Alabama20,9430.93×
Wisconsin20,9380.87×
South Carolina20,0580.83×
Oklahoma19,9611.12×
Nevada19,9291.28×
Utah19,0261.32×
Kentucky19,0110.94×
Louisiana18,4510.89×
Connecticut14,6910.91×
Kansas12,4230.98×
Arkansas12,4090.94×
Iowa11,9090.9×
Idaho10,9271.36×
Mississippi10,1960.77×
New Mexico10,1301.26×
Nebraska7,3200.91×
Hawaii7,1961.04×
West Virginia5,7390.77×
New Hampshire5,3730.85×
Maine4,8160.84×
Washington, District of Columbia4,5870.95×
Montana4,4100.99×
Alaska4,3131.25×
Rhode Island4,2210.83×
Delaware3,6650.83×
South Dakota2,9830.8×
North Dakota2,8970.88×
Vermont2,1600.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mad Max audience
BrandAffinityCategory
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.57×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.03×Movies & TV
Forrest Gump14.23×Movies & TV
Fiverr14.62×Business & Career
Depop12.67×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mad Max audience
TraitClusterScore
Risk AppetiteTHRILL2.11
Luxury OrientationPREMIUM1.39
Design AffinityPREMIUM1.32
Price SensitivityPREMIUM1.24
IndulgenceJOY1.17
Need for SecurityCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Mad Max
CountryShare
United States19.5%
Brazil14.1%
Germany8.1%

See Mad Max audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Mad Max have in United States?

Mad Max has an estimated audience of 1,606,652 people in United States, concentrated in California and Texas.

What is the gender split and age of Mad Max fans?

53.3% of Mad Max fans are female, 46.7% are male, with an average age of 38.2 years.

Which brands do Mad Max fans like most?

Mad Max fans show strongest brand affinity for AccuWeather (15.97×), StubHub (15.69×), and DocuSign (15.07×) over the country average.

Where do Mad Max fans live in United States?

Mad Max fans in United States are most concentrated in California (reach 233,793), Texas (reach 174,814), and Florida (reach 117,704). These three regions account for the largest share of the active audience.

What other brands do Mad Max fans also like?

Beyond Mad Max itself, the audience over-indexes on StubHub (15.69×), DocuSign (15.07×), OpenTable (15.85×), and Flickr (12.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mad Max. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.