Rascasse Audience Intelligence

Mad Max Audience in United States

Name: Mad Max — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Mad Max in United States — modelled from more than twelve digital signal sources. Mad Max has an estimated audience of 1,718,941 people in United States.

#96among Rock in United States #3081among Person in United States #1861in Music & Radio

The average Mad Max fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ace Hardware, Made in USA, Real property, with strongest over-indexing on Ace Hardware (2.08× the country average).

Demographically, the Mad Max audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mad Max fan in United States is more female, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Ace Hardware.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mad Max profile in United States.

Audience size

1.7M

in United States

Gender

55.1%♀

44.9% male

Age

37.6

average years

Country rank

#16011

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Mad Max fans

55.1% are female, 44.9% are male, average age 37.6.

Fig. 02

Gender split

55.1%

Female

44.9%

Male

Demographic split for Mad Max audience in United States
Metric	Value
Female	55.1%
Male	44.9%
Average age	37.6
Estimated audience size	1,718,941

Fig. 03

Age distribution

Age distribution of the Mad Max audience in United States
Age bracket	Share	%
16-19		26%
20-29		16%
30-39		19%
40-49		21%
50+		17%

Fig. 04

Worldwide distribution

16.9%

of the worldwide Mad Max audience comes from United States.

Worldwide audience distribution share by country for Mad Max
Country	Share
Brazil	20.3%
United States	16.9%
Germany	6.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mad Max audience in United States is strongest.

Fig. 05

Top regions by affinity

Mad Max fans by region: top regions in United States
#	Region	Reach	×
01	Idaho	~10K	1.37×
02	Arizona	~50K	1.34×
03	Alaska	~5K	1.34×
04	Utah	~20K	1.31×
05	New Mexico	~10K	1.29×
06	Washington	~40K	1.28×
07	Nevada	~20K	1.26×
08	California	~200K	1.25×
09	Oregon	~20K	1.21×
10	Texas	~200K	1.18×
11	Colorado	~30K	1.18×
12	Oklahoma	~20K	1.11×
13	Florida	~100K	1.05×
14	Hawaii	~8K	1.05×
15	Montana	~5K	1.04×
16	Georgia	~50K	0.98×
17	Tennessee	~30K	0.98×
18	Missouri	~30K	0.98×
19	Kansas	~10K	0.98×
20	Washington, District of Columbia	~5K	0.97×
21	Virginia	~40K	0.96×
22	Arkansas	~10K	0.96×
23	New York	~90K	0.95×
24	Illinois	~50K	0.95×
25	Kentucky	~20K	0.95×
26	North Dakota	~3K	0.95×
27	Massachusetts	~30K	0.94×
28	Maryland	~30K	0.94×
29	Alabama	~20K	0.94×
30	Nebraska	~8K	0.93×
31	Pennsylvania	~50K	0.92×
32	North Carolina	~50K	0.92×
33	Indiana	~30K	0.92×
34	Minnesota	~20K	0.92×
35	Connecticut	~20K	0.91×
36	Iowa	~10K	0.91×
37	Michigan	~40K	0.90×
38	Louisiana	~20K	0.90×
39	New Hampshire	~6K	0.89×
40	Maine	~5K	0.88×
41	Delaware	~4K	0.87×
42	Ohio	~50K	0.86×
43	Wisconsin	~20K	0.86×
44	Rhode Island	~5K	0.86×
45	South Dakota	~3K	0.86×
46	New Jersey	~40K	0.83×
47	South Carolina	~20K	0.83×
48	West Virginia	~7K	0.83×
49	Vermont	~3K	0.83×
50	Mississippi	~10K	0.81×

Affinity by region — Mad Max, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mad Max audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mad Max audience
#	Interest	Category	×
01	Retirement planning	Business & Career	2.63×
02	Cholesterol	Food & Beverages	2.32×
03	Made in USA	Business & Career	2.27×
04	Hormone	Health	2.26×
05	Solar panel	Home & Garden	2.22×
06	Robert Redford	Movies & TV	2.16×
07	Bestseller	Literature	2.14×
08	Ace Hardware	Home & Garden	2.08×
09	Retirement	Business & Career	2.06×
10	Kayak	Travel & Leisure	2.01×
11	Real property	Home & Garden	1.99×
12	Menards	Home & Garden	1.83×
13	Genetics	Kids & Family	1.77×
14	Air conditioning	Technology & Electronics	1.73×
15	Ticketmaster	Travel & Leisure	1.70×
16	Joe Biden	Politics & Society	1.56×
17	Dentistry	Business & Career	1.56×
18	Auction	Shopping	1.54×
19	Cyber Monday	Shopping	1.54×
20	Stress (biology)	Health	1.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mad Max audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Mad Max audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	1.57×
Need for Security	CONSERVATISM	1.43×
Career Orientation	POWER	1.39×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Mad Max audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.71×
Sustainability	BALANCE	0.73×
Social Media Usage	JOY	0.76×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Mad Max have in United States?

Mad Max has an estimated audience of 1,718,941 people in United States, concentrated in California and Texas.

What is the gender split and age of Mad Max fans?

55.1% of Mad Max fans are female, 44.9% are male, with an average age of 37.6 years.

Which brands do Mad Max fans like most?

Mad Max fans show strongest brand affinity for Ace Hardware (2.08×), Made in USA (2.27×), and Real property (1.99×) over the country average.

Where do Mad Max fans live in United States?

Mad Max fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Mad Max fans also like?

Beyond Mad Max itself, the audience over-indexes on Made in USA (2.27×), Real property (1.99×), Menards (1.83×), and Genetics (1.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mad Max audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mad Max. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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