Carport Audience in Germany
Carport has an estimated audience of 976,548 people in Germany. 33.9% are female, 66.1% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Motorhome, Travel trailer, Fishing float, Watercraft, Obi (store).
The average Carport fan in Germany is 44.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Motorhome, Travel trailer, Fishing float, with strongest over-indexing on Motorhome (15.6× the country average). Demographically, the Carport audience skews more male with an average age of 44.7, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Carport fans
| Metric | Value |
|---|---|
| Female | 33.9% |
| Male | 66.1% |
| Average age | 44.7 |
| Estimated audience size | 976,548 |
Audience persona
The typical Carport fan in Germany is more male, around 44.7 years old, with strong DIY Mentality tendencies and a notable affinity for Motorhome.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 188,104 | 0.88× |
| Bayern | 142,444 | 0.91× |
| Niedersachsen | 130,858 | 1.38× |
| Baden-Württemberg | 122,405 | 0.92× |
| Hessen | 66,541 | 0.89× |
| Rheinland-Pfalz | 52,717 | 1.08× |
| Sachsen | 46,925 | 0.98× |
| Schleswig-Holstein | 41,154 | 1.17× |
| Brandenburg | 38,039 | 1.26× |
| Sachsen-Anhalt | 29,831 | 1.18× |
| Thüringen | 27,259 | 1.1× |
| Berlin | 25,631 | 0.59× |
| Mecklenburg-Vorpommern | 22,504 | 1.21× |
| Hamburg | 18,065 | 0.82× |
| Saarland | 12,271 | 1.02× |
| Bremen | 5,200 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorhome | 15.6× | Cars & Mobility |
| Travel trailer | 8.24× | Cars & Mobility |
| Fishing float | 9.46× | Sports |
| Watercraft | 7.68× | Home & Garden |
| Obi (store) | 2.52× | Shopping |
| Fishing bait | 7.98× | Pets & Animals |
| Boat show | 15.68× | Travel & Leisure |
| Truck camper | 8.14× | Cars & Mobility |
| Hornbach | 2.63× | Shopping |
| ImmoScout24 | 2.57× | Home & Garden |
| Campfire | 6.43× | Travel & Leisure |
| Fritz Berger | 5.75× | Cars & Mobility |
| Decathlon | 4.34× | Shopping |
| Garden | 2.09× | Home & Garden |
| Campervan | 5.43× | Cars & Mobility |
| Photovoltaics | 3.86× | Home & Garden |
| Bild | 1.88× | News |
| AutoScout24 | 2.33× | Cars & Mobility |
| Furniture | 2.01× | Home & Garden |
| Terrace (building) | 3.83× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.56 |
| Need for Security | CONSERVATISM | 1.34 |
| Patriotism | CONSERVATISM | 1.26 |
| Pet Ownership | JOY | 1.21 |
| Price Sensitivity | PREMIUM | 1.19 |
| Quality Awareness | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.6% |
| Australia | 9.2% |
| Germany | 8.7% |
See Carport audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Carport have in Germany?
Carport has an estimated audience of 976,548 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Carport fans?
33.9% of Carport fans are female, 66.1% are male, with an average age of 44.7 years.
Which brands do Carport fans like most?
Carport fans show strongest brand affinity for Motorhome (15.6×), Travel trailer (8.24×), and Fishing float (9.46×) over the country average.
Where do Carport fans live in Germany?
Carport fans in Germany are most concentrated in Nordrhein-Westfalen (reach 188,104), Bayern (reach 142,444), and Niedersachsen (reach 130,858). These three regions account for the largest share of the active audience.
What other brands do Carport fans also like?
Beyond Carport itself, the audience over-indexes on Travel trailer (8.24×), Fishing float (9.46×), Watercraft (7.68×), and Obi (store) (2.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Carport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.