Fritz Berger Audience in Germany
Fritz Berger has an estimated audience of 2,851,745 people in Germany. 48.9% are female, 51.1% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: JACK & JONES, Truck camper, Sex and the City, Tagesschau, Motorhome.
The average Fritz Berger fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include JACK & JONES, Truck camper, Sex and the City, with strongest over-indexing on JACK & JONES (30.41× the country average). Demographically, the Fritz Berger audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Website / Newspaper / Magazine · Subtype: Camping
Demographics of Fritz Berger fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 40.2 |
| Estimated audience size | 2,851,745 |
Audience persona
The typical Fritz Berger fan in Germany is balanced, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 604,186 | 0.97× |
| Bayern | 521,842 | 1.14× |
| Baden-Württemberg | 444,482 | 1.14× |
| Niedersachsen | 364,668 | 1.32× |
| Rheinland-Pfalz | 200,427 | 1.4× |
| Hessen | 191,336 | 0.88× |
| Schleswig-Holstein | 165,996 | 1.62× |
| Sachsen | 113,258 | 0.81× |
| Brandenburg | 76,612 | 0.87× |
| Thüringen | 71,437 | 0.98× |
| Berlin | 65,489 | 0.51× |
| Hamburg | 58,963 | 0.91× |
| Mecklenburg-Vorpommern | 56,586 | 1.04× |
| Sachsen-Anhalt | 56,398 | 0.76× |
| Saarland | 34,856 | 1× |
| Bremen | 15,719 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 30.41× | Fashion & Accessoires |
| Truck camper | 12.75× | Cars & Mobility |
| Sex and the City | 3.7× | Movies & TV |
| Tagesschau | 1.82× | Movies & TV |
| Motorhome | 4.3× | Cars & Mobility |
| Ski resort | 3.36× | Travel & Leisure |
| Camping | 2.11× | Travel & Leisure |
| Do it yourself (DIY) | 1.64× | Home & Garden |
| Kate Winslet | 4.75× | Movies & TV |
| Ryanair | 1.77× | Travel & Leisure |
| RV park | 2.7× | Cars & Mobility |
| Mountain biking | 2.74× | Sports |
| Transfermarkt | 1.8× | Sports |
| Mobile home | 3.95× | Cars & Mobility |
| Vacations | 1.76× | Travel & Leisure |
| Alpine skiing | 2.06× | Sports |
| Vacation rental | 2.54× | Travel & Leisure |
| Toyota Land Cruiser | 4.86× | Cars & Mobility |
| FIS Alpine Ski World Cup | 4.19× | Sports |
| Carcare | 2.46× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.72 |
| Sports Activity | POWER | 1.61 |
| Sustainability | BALANCE | 1.52 |
| DIY Mentality | THRILL | 1.49 |
| Travelling | THRILL | 1.34 |
| Quality Awareness | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.8% |
| Austria | 4.4% |
| Switzerland | 2.0% |
See Fritz Berger audiences in other countries
More Camping audiences in Germany
- Dethleffs (349,889)
- Bürstner (321,475)
- Knaus Tabbert (220,761)
- ACSI (125,073)
- Homair (102,231)
Frequently asked questions
How many fans does Fritz Berger have in Germany?
Fritz Berger has an estimated audience of 2,851,745 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fritz Berger fans?
48.9% of Fritz Berger fans are female, 51.1% are male, with an average age of 40.2 years.
Which brands do Fritz Berger fans like most?
Fritz Berger fans show strongest brand affinity for JACK & JONES (30.41×), Truck camper (12.75×), and Sex and the City (3.7×) over the country average.
Where do Fritz Berger fans live in Germany?
Fritz Berger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 604,186), Bayern (reach 521,842), and Baden-Württemberg (reach 444,482). These three regions account for the largest share of the active audience.
What other brands do Fritz Berger fans also like?
Beyond Fritz Berger itself, the audience over-indexes on Truck camper (12.75×), Sex and the City (3.7×), Tagesschau (1.82×), and Motorhome (4.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fritz Berger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.