Rascasse Audience Intelligence

Fritz Berger Audience in Germany

A data profile of the people who buy, follow and care about Fritz Berger in Germany — modelled from more than twelve digital signal sources. Fritz Berger has an estimated audience of 2,816,349 people in Germany.

#1among Camping in Germany#79among Website / Newspaper / Magazine in Germany#114in Cars & Mobility

The average Fritz Berger fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Truck camper, Motorhome, Mobile home, with strongest over-indexing on Truck camper (13.97× the country average).

Demographically, the Fritz Berger audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fritz Berger fan in Germany is balanced, around 39.7 years old, with strong Quality Awareness tendencies and a notable affinity for Truck camper.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine · Subtype: Camping

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fritz Berger profile in Germany.

Audience size
2.8M
in Germany
Gender
49.7%♀
50.3% male
Age
39.7
average years
Country rank
#2298
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Fritz Berger

49.7% are female, 50.3% are male, average age 39.7.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Fritz Berger audience in Germany
MetricValue
Female49.7%
Male50.3%
Average age39.7
Estimated audience size2,816,349
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Fritz Berger audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

89.3%

of the worldwide Fritz Berger audience comes from Germany.

Worldwide audience distribution share by country for Fritz Berger
CountryShare
Germany89.3%
Austria4.0%
Switzerland1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fritz Berger audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fritz Berger fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~200K1.64×
02Rheinland-Pfalz~200K1.40×
03Niedersachsen~400K1.27×
04Bayern~500K1.14×
05Baden-Württemberg~400K1.13×
06Mecklenburg-Vorpommern~60K1.06×
07Saarland~40K1.05×
08Thüringen~70K1.00×
09Nordrhein-Westfalen~600K0.94×
10Hamburg~60K0.90×
11Hessen~200K0.87×
12Brandenburg~80K0.87×
13Sachsen-Anhalt~60K0.82×
14Sachsen~100K0.78×
15Bremen~20K0.66×
16Berlin~60K0.50×
Fig. 06

Affinity by region

Affinity by region — Fritz Berger, Germany
0.50×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fritz Berger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fritz Berger audience
#·InterestCategoryAffinity×
01Truck camperCars & Mobility13.97×
02Juliette LewisMovies & TV7.26×
03Mobile homeCars & Mobility6.96×
04Person of Interest (TV series)Movies & TV6.89×
05MotorhomeCars & Mobility6.66×
06Toyota Land CruiserCars & Mobility5.91×
07Kate WinsletMovies & TV5.46×
08MotorboatCars & Mobility4.79×
09CampfireTravel & Leisure4.65×
10CampervanCars & Mobility3.97×
11Wine tastingFood & Beverages3.58×
12Sex and the CityMovies & TV3.17×
13Michael SchumacherSports2.76×
14RV parkCars & Mobility2.60×
15Extreme sportSports2.53×
16Ski resortTravel & Leisure2.49×
17HugendubelShopping2.13×
18NatureHome & Garden1.93×
19CampingTravel & Leisure1.85×
20VacationsTravel & Leisure1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fritz Berger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fritz Berger audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.03×
PatriotismCONSERVATISM1.81×
Risk AppetiteTHRILL1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fritz Berger audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.95×
Price SensitivityPREMIUM0.98×
CreativityOPEN1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fritz Berger have in Germany?

Fritz Berger has an estimated audience of 2,816,349 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fritz Berger fans?

49.7% of Fritz Berger fans are female, 50.3% are male, with an average age of 39.7 years.

03

Which brands do Fritz Berger fans like most?

Fritz Berger fans show strongest brand affinity for Truck camper (13.97×), Motorhome (6.66×), and Mobile home (6.96×) over the country average.

04

Where do Fritz Berger fans live in Germany?

Fritz Berger fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Fritz Berger fans also like?

Beyond Fritz Berger itself, the audience over-indexes on Motorhome (6.66×), Mobile home (6.96×), Nature (1.93×), and Person of Interest (TV series) (6.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Camping audiences in Germany

See Fritz Berger audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fritz Berger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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