Dethleffs Audience in Germany
Dethleffs has an estimated audience of 349,888 people in Germany. 47.7% are female, 52.3% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Pillow, Goes, Stradivarius, Israel, KLIX (AM).
The average Dethleffs fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Pillow, Goes, Stradivarius, with strongest over-indexing on Pillow (2.71× the country average). Demographically, the Dethleffs audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Camping
Demographics of Dethleffs fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 41.2 |
| Estimated audience size | 349,888 |
Audience persona
The typical Dethleffs fan in Germany is balanced, around 41.2 years old, with strong Sports Activity tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,141 | 1.22× |
| Baden-Württemberg | 87,015 | 1.82× |
| Bayern | 77,642 | 1.38× |
| Niedersachsen | 41,363 | 1.22× |
| Hessen | 25,656 | 0.96× |
| Rheinland-Pfalz | 19,186 | 1.09× |
| Schleswig-Holstein | 16,026 | 1.28× |
| Sachsen | 12,875 | 0.75× |
| Brandenburg | 9,151 | 0.84× |
| Berlin | 7,784 | 0.5× |
| Thüringen | 7,725 | 0.87× |
| Mecklenburg-Vorpommern | 6,931 | 1.04× |
| Hamburg | 6,742 | 0.85× |
| Sachsen-Anhalt | 5,827 | 0.64× |
| Saarland | 4,074 | 0.95× |
| Bremen | 1,771 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 2.71× | Home & Garden |
| Goes | 1.58× | Travel & Leisure |
| Stradivarius | 1.79× | Shopping |
| Israel | 1.76× | Travel & Leisure |
| KLIX (AM) | 2× | Music & Radio |
| Home Delivery | 1.97× | Food & Beverages |
| Mustard seed | 7.01× | Food & Beverages |
| Keeper (password manager) | 2.22× | Technology & Electronics |
| Volvo V60 | 2.41× | Cars & Mobility |
| Corfu (regional unit) | 1.57× | Travel & Leisure |
| Theocracy | 5.03× | Music & Radio |
| Zagreb | 1.75× | Travel & Leisure |
| Pantsuit | 2.8× | Fashion & Accessoires |
| Chalkidiki | 1.73× | Travel & Leisure |
| Glashütte | 1.75× | Travel & Leisure |
| Carrie (novel) | 2.23× | Literature |
| Apostrophe | 1.87× | Literature |
| The Equalizer | 1.84× | Movies & TV |
| Gloria | 1.69× | Music & Radio |
| Samanyolu Haber | 1.58× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.27 |
| Pet Ownership | JOY | 1.17 |
| DIY Mentality | THRILL | 1.17 |
| Community Orientation | OPEN | 1.15 |
| Patriotism | CONSERVATISM | 1.15 |
| Quality Awareness | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 54.7% |
| France | 6.8% |
| Netherlands | 5.9% |
See Dethleffs audiences in other countries
More Camping audiences in Germany
- Fritz Berger (2,851,745)
- Knaus Tabbert (220,761)
- ACSI (125,073)
- Homair (102,231)
- Campspace (55,396)
Frequently asked questions
How many fans does Dethleffs have in Germany?
Dethleffs has an estimated audience of 349,888 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Dethleffs fans?
47.7% of Dethleffs fans are female, 52.3% are male, with an average age of 41.2 years.
Which brands do Dethleffs fans like most?
Dethleffs fans show strongest brand affinity for Pillow (2.71×), Goes (1.58×), and Stradivarius (1.79×) over the country average.
Where do Dethleffs fans live in Germany?
Dethleffs fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,141), Baden-Württemberg (reach 87,015), and Bayern (reach 77,642). These three regions account for the largest share of the active audience.
What other brands do Dethleffs fans also like?
Beyond Dethleffs itself, the audience over-indexes on Goes (1.58×), Stradivarius (1.79×), Israel (1.76×), and KLIX (AM) (2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dethleffs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.