Truck camper Audience in Germany
Truck camper has an estimated audience of 1,501,864 people in Germany. 38.9% are female, 61.1% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: RV park, Travel trailer, Van Province, Motorhome, Fritz Berger.
The average Truck camper fan in Germany is 45.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include RV park, Travel trailer, Van Province, with strongest over-indexing on RV park (21.74× the country average). Demographically, the Truck camper audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Sports Activity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Truck camper fans
| Metric | Value |
|---|---|
| Female | 38.9% |
| Male | 61.1% |
| Average age | 45.4 |
| Estimated audience size | 1,501,864 |
Audience persona
The typical Truck camper fan in Germany is more male, around 45.4 years old, with strong Sports Activity tendencies and a notable affinity for RV park.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 359,039 | 1.09× |
| Bayern | 315,503 | 1.31× |
| Baden-Württemberg | 289,770 | 1.41× |
| Niedersachsen | 180,281 | 1.24× |
| Hessen | 118,447 | 1.03× |
| Rheinland-Pfalz | 77,733 | 1.03× |
| Schleswig-Holstein | 69,696 | 1.29× |
| Sachsen | 51,785 | 0.7× |
| Brandenburg | 40,594 | 0.87× |
| Mecklenburg-Vorpommern | 39,637 | 1.38× |
| Thüringen | 37,254 | 0.97× |
| Berlin | 31,645 | 0.47× |
| Hamburg | 27,723 | 0.82× |
| Sachsen-Anhalt | 26,025 | 0.67× |
| Saarland | 14,984 | 0.81× |
| Bremen | 11,437 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| RV park | 21.74× | Cars & Mobility |
| Travel trailer | 22.67× | Cars & Mobility |
| Van Province | 33× | Travel & Leisure |
| Motorhome | 13.51× | Cars & Mobility |
| Fritz Berger | 13.97× | Cars & Mobility |
| Trailer (vehicle) | 15.83× | Cars & Mobility |
| Popup camper | 18.57× | Travel & Leisure |
| RVs | 4.71× | Cars & Mobility |
| Mobile home | 9.91× | Cars & Mobility |
| Survival skills | 7.84× | Politics & Society |
| Motorboat | 10.86× | Cars & Mobility |
| Watercraft | 8.77× | Home & Garden |
| Campsite | 8.06× | Travel & Leisure |
| Boating | 6.3× | Travel & Leisure |
| Road trip | 8.32× | Travel & Leisure |
| Camping and Caravanning Club | 29.79× | Travel & Leisure |
| Boats | 4.32× | Cars & Mobility |
| Campervan | 7.35× | Cars & Mobility |
| Home construction | 4.02× | Home & Garden |
| Shopping | 2.07× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.75 |
| Quality Awareness | PREMIUM | 1.62 |
| Pet Ownership | JOY | 1.56 |
| Need for Security | CONSERVATISM | 1.41 |
| DIY Mentality | THRILL | 1.36 |
| Convenience Orientation | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 20.6% |
| United States | 18.6% |
| South Korea | 18.5% |
See Truck camper audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Truck camper have in Germany?
Truck camper has an estimated audience of 1,501,864 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Truck camper fans?
38.9% of Truck camper fans are female, 61.1% are male, with an average age of 45.4 years.
Which brands do Truck camper fans like most?
Truck camper fans show strongest brand affinity for RV park (21.74×), Travel trailer (22.67×), and Van Province (33×) over the country average.
Where do Truck camper fans live in Germany?
Truck camper fans in Germany are most concentrated in Nordrhein-Westfalen (reach 359,039), Bayern (reach 315,503), and Baden-Württemberg (reach 289,770). These three regions account for the largest share of the active audience.
What other brands do Truck camper fans also like?
Beyond Truck camper itself, the audience over-indexes on Travel trailer (22.67×), Van Province (33×), Motorhome (13.51×), and Fritz Berger (13.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Truck camper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.