Rascasse Audience Intelligence

Campervan Audience in Germany

A data profile of the people who buy, follow and care about Campervan in Germany — modelled from more than twelve digital signal sources. Campervan has an estimated audience of 2,954,113 people in Germany.

#17among Car type in Germany#1319among Topic in Germany#106in Cars & Mobility

The average Campervan fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Travel trailer, Motorhome, Popup camper, with strongest over-indexing on Travel trailer (13.45× the country average).

Demographically, the Campervan audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as DIY Mentality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Campervan fan in Germany is balanced, around 40.0 years old, with strong DIY Mentality tendencies and a notable affinity for Travel trailer.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Campervan profile in Germany.

Audience size
3M
in Germany
Gender
51.7%♀
48.3% male
Age
40.0
average years
Country rank
#2163
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Campervan fans

51.7% are female, 48.3% are male, average age 40.0.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Campervan audience in Germany
MetricValue
Female51.7%
Male48.3%
Average age40.0
Estimated audience size2,954,113
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Campervan audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4922%
50+20%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Campervan audience comes from Germany.

Worldwide audience distribution share by country for Campervan
CountryShare
Japan20.7%
United States15.9%
Germany9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Campervan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Campervan fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~800K1.24×
02Baden-Württemberg~500K1.16×
03Rheinland-Pfalz~200K1.15×
04Schleswig-Holstein~100K1.12×
05Bayern~500K1.10×
06Niedersachsen~300K1.09×
07Hessen~200K1.06×
08Mecklenburg-Vorpommern~60K1.02×
09Saarland~40K0.97×
10Brandenburg~90K0.96×
11Thüringen~70K0.94×
12Sachsen~100K0.91×
13Hamburg~60K0.88×
14Bremen~20K0.85×
15Berlin~100K0.83×
16Sachsen-Anhalt~60K0.83×
Fig. 06

Affinity by region

Affinity by region — Campervan, Germany
0.83×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Campervan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Campervan audience
#·InterestCategoryAffinity×
01Popup camperTravel & Leisure15.24×
02Travel trailerCars & Mobility13.45×
03Panel vanCars & Mobility9.29×
04MotorhomeCars & Mobility9.02×
05Fiat DucatoCars & Mobility8.17×
06Ford TransitCars & Mobility8.02×
07CampsiteTravel & Leisure7.74×
08Trailer (vehicle)Cars & Mobility6.77×
09RoadsurferCars & Mobility6.28×
10Mobile homeCars & Mobility6.20×
11VanCars & Mobility5.01×
12BoatingTravel & Leisure4.71×
13RV parkCars & Mobility4.15×
14Fritz BergerCars & Mobility3.97×
15ADACCars & Mobility2.93×
16Outdoor enthusiastSports2.65×
17RVsCars & Mobility2.56×
18CampingTravel & Leisure1.98×
19HornbachShopping1.95×
20AutoScout24Cars & Mobility1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Campervan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Campervan audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.57×
TravellingTHRILL1.40×
SustainabilityBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Campervan audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.69×
MindfulnessBALANCE0.76×
ExtroversionTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Campervan have in Germany?

Campervan has an estimated audience of 2,954,113 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Campervan fans?

51.7% of Campervan fans are female, 48.3% are male, with an average age of 40.0 years.

03

Which brands do Campervan fans like most?

Campervan fans show strongest brand affinity for Travel trailer (13.45×), Motorhome (9.02×), and Popup camper (15.24×) over the country average.

04

Where do Campervan fans live in Germany?

Campervan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Campervan fans also like?

Beyond Campervan itself, the audience over-indexes on Motorhome (9.02×), Popup camper (15.24×), Campsite (7.74×), and Boating (4.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Campervan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Campervan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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