Campervan Audience in Germany
Campervan has an estimated audience of 2,954,113 people in Germany. 51.7% are female, 48.3% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Travel trailer, Motorhome, Popup camper, Campsite, Boating.
The average Campervan fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Travel trailer, Motorhome, Popup camper, with strongest over-indexing on Travel trailer (13.45× the country average). Demographically, the Campervan audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Campervan fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 40.0 |
| Estimated audience size | 2,954,113 |
Audience persona
The typical Campervan fan in Germany is balanced, around 40.0 years old, with strong DIY Mentality tendencies and a notable affinity for Travel trailer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 799,311 | 1.24× |
| Bayern | 535,758 | 1.13× |
| Baden-Württemberg | 486,990 | 1.21× |
| Niedersachsen | 318,500 | 1.11× |
| Hessen | 247,929 | 1.1× |
| Rheinland-Pfalz | 173,807 | 1.17× |
| Sachsen | 133,880 | 0.92× |
| Schleswig-Holstein | 121,859 | 1.15× |
| Berlin | 115,531 | 0.87× |
| Brandenburg | 87,433 | 0.95× |
| Thüringen | 66,656 | 0.89× |
| Sachsen-Anhalt | 58,758 | 0.77× |
| Hamburg | 57,704 | 0.86× |
| Mecklenburg-Vorpommern | 54,371 | 0.96× |
| Saarland | 33,017 | 0.91× |
| Bremen | 18,890 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Travel trailer | 13.45× | Cars & Mobility |
| Motorhome | 9.02× | Cars & Mobility |
| Popup camper | 15.24× | Travel & Leisure |
| Campsite | 7.74× | Travel & Leisure |
| Boating | 4.71× | Travel & Leisure |
| RV park | 4.15× | Cars & Mobility |
| Mobile home | 6.2× | Cars & Mobility |
| Trailer (vehicle) | 6.77× | Cars & Mobility |
| ADAC | 2.93× | Cars & Mobility |
| RVs | 2.56× | Cars & Mobility |
| Panel van | 9.29× | Cars & Mobility |
| Ford Transit | 8.02× | Cars & Mobility |
| Outdoor enthusiast | 2.65× | Sports |
| Van | 5.01× | Cars & Mobility |
| Hornbach | 1.95× | Shopping |
| Fiat Ducato | 8.17× | Cars & Mobility |
| Camping | 1.98× | Travel & Leisure |
| AutoScout24 | 1.83× | Cars & Mobility |
| Roadsurfer | 6.28× | Cars & Mobility |
| Fritz Berger | 3.97× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.74 |
| Sustainability | BALANCE | 1.63 |
| Sports Activity | POWER | 1.4 |
| Travelling | THRILL | 1.37 |
| Luxury Orientation | PREMIUM | 1.31 |
| Design Affinity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 20.7% |
| United States | 15.9% |
| Germany | 9.3% |
See Campervan audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Campervan have in Germany?
Campervan has an estimated audience of 2,954,113 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Campervan fans?
51.7% of Campervan fans are female, 48.3% are male, with an average age of 40.0 years.
Which brands do Campervan fans like most?
Campervan fans show strongest brand affinity for Travel trailer (13.45×), Motorhome (9.02×), and Popup camper (15.24×) over the country average.
Where do Campervan fans live in Germany?
Campervan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 799,311), Bayern (reach 535,758), and Baden-Württemberg (reach 486,990). These three regions account for the largest share of the active audience.
What other brands do Campervan fans also like?
Beyond Campervan itself, the audience over-indexes on Motorhome (9.02×), Popup camper (15.24×), Campsite (7.74×), and Boating (4.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Campervan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.