Rascasse Audience Intelligence

Ford Transit Audience in Germany

A data profile of the people who buy, follow and care about Ford Transit in Germany — modelled from more than twelve digital signal sources. Ford Transit has an estimated audience of 892,661 people in Germany.

#96among Car type in Germany#74among Car Model in Germany#349in Cars & Mobility

The average Ford Transit fan in Germany is 44.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ford Ka, Peugeot 206, Motorhome stopover, with strongest over-indexing on Ford Ka (43.55× the country average).

Demographically, the Ford Transit audience skews more male with an average age of 44.3, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ford Transit fan in Germany is more male, around 44.3 years old, with strong DIY Mentality tendencies and a notable affinity for Ford Ka.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Transit profile in Germany.

Audience size
893K
in Germany
Gender
19.1%♀
80.9% male
Age
44.3
average years
Country rank
#7174
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Transit fans

19.1% are female, 80.9% are male, average age 44.3.

Fig. 02

Gender split

19.1%
Female
80.9%
Male
Demographic split for Ford Transit audience in Germany
MetricValue
Female19.1%
Male80.9%
Average age44.3
Estimated audience size892,661
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Ford Transit audience in Germany
Age bracketShare%
16-1911%
20-2912%
30-3920%
40-4927%
50+30%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Ford Transit audience comes from Germany.

Worldwide audience distribution share by country for Ford Transit
CountryShare
United States12.8%
Germany10.1%
United Kingdom8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Transit audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ford Transit fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.16×
02Hamburg~20K1.13×
03Bayern~200K1.12×
04Baden-Württemberg~100K1.10×
05Schleswig-Holstein~40K1.09×
06Hessen~70K1.06×
07Sachsen~50K1.05×
08Rheinland-Pfalz~50K1.04×
09Mecklenburg-Vorpommern~20K1.03×
10Brandenburg~30K0.99×
11Sachsen-Anhalt~20K0.98×
12Thüringen~20K0.98×
13Saarland~10K0.93×
14Nordrhein-Westfalen~200K0.84×
15Bremen~6K0.80×
16Berlin~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Ford Transit, Germany
0.79×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Transit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Transit audience
#·InterestCategoryAffinity×
01Ford KaCars & Mobility43.55×
02Motorhome stopoverTravel & Leisure17.85×
03Mitsubishi ColtCars & Mobility16.15×
04Peugeot 206Cars & Mobility15.67×
05Troller Veículos EspeciaisShopping13.64×
06Light commercial vehicleCars & Mobility11.11×
07Ford Transit CustomCars & Mobility10.96×
08MinibusCars & Mobility7.69×
09Panel vanCars & Mobility6.97×
10Fiat DucatoCars & Mobility6.84×
11Fire protectionHome & Garden4.87×
12RV parkCars & Mobility3.11×
13YouTube MusicInternet & Social Media2.86×
14HornbachShopping2.31×
15RVsCars & Mobility2.26×
16Mechanical engineeringBusiness & Career2.19×
17BauhausShopping1.86×
18AutoScout24Cars & Mobility1.59×
19Müller (company)Food & Beverages1.56×
20EBayShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Transit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Transit audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.31×
Need for SecurityCONSERVATISM1.27×
PatriotismCONSERVATISM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Transit audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.50×
Early Adopter MentalityPOWER0.60×
Design AffinityPREMIUM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Transit have in Germany?

Ford Transit has an estimated audience of 892,661 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ford Transit fans?

19.1% of Ford Transit fans are female, 80.9% are male, with an average age of 44.3 years.

03

Which brands do Ford Transit fans like most?

Ford Transit fans show strongest brand affinity for Ford Ka (43.55×), Peugeot 206 (15.67×), and Motorhome stopover (17.85×) over the country average.

04

Where do Ford Transit fans live in Germany?

Ford Transit fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Transit fans also like?

Beyond Ford Transit itself, the audience over-indexes on Peugeot 206 (15.67×), Motorhome stopover (17.85×), Hornbach (2.31×), and Light commercial vehicle (11.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Ford Transit audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ford Transit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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