Ford Transit Audience in Germany
Ford Transit has an estimated audience of 908,104 people in Germany. 19.1% are female, 80.9% are male, average age 44.3. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Ford Ka, Peugeot 206, Motorhome stopover, Hornbach, Light commercial vehicle.
The average Ford Transit fan in Germany is 44.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Ford Ka, Peugeot 206, Motorhome stopover, with strongest over-indexing on Ford Ka (43.55× the country average). Demographically, the Ford Transit audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Ford Transit fans
| Metric | Value |
|---|---|
| Female | 19.1% |
| Male | 80.9% |
| Average age | 44.3 |
| Estimated audience size | 908,104 |
Audience persona
The typical Ford Transit fan in Germany is more male, around 44.3 years old, with strong Need for Security tendencies and a notable affinity for Ford Ka.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 169,018 | 1.16× |
| Baden-Württemberg | 139,783 | 1.13× |
| Nordrhein-Westfalen | 129,553 | 0.65× |
| Niedersachsen | 104,227 | 1.18× |
| Hessen | 75,276 | 1.09× |
| Rheinland-Pfalz | 48,127 | 1.06× |
| Sachsen | 46,753 | 1.05× |
| Schleswig-Holstein | 35,762 | 1.1× |
| Berlin | 33,880 | 0.83× |
| Brandenburg | 28,108 | 1× |
| Hamburg | 24,355 | 1.19× |
| Sachsen-Anhalt | 22,865 | 0.97× |
| Thüringen | 22,106 | 0.96× |
| Mecklenburg-Vorpommern | 17,401 | 1× |
| Saarland | 9,947 | 0.89× |
| Bremen | 5,796 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ford Ka | 43.55× | Cars & Mobility |
| Peugeot 206 | 15.67× | Cars & Mobility |
| Motorhome stopover | 17.85× | Travel & Leisure |
| Hornbach | 2.31× | Shopping |
| Light commercial vehicle | 11.11× | Cars & Mobility |
| Mitsubishi Colt | 16.15× | Cars & Mobility |
| Bauhaus | 1.86× | Shopping |
| RVs | 2.26× | Cars & Mobility |
| RV park | 3.11× | Cars & Mobility |
| Ford Transit Custom | 10.96× | Cars & Mobility |
| Aral AG | 1.72× | Cars & Mobility |
| EBay | 1.52× | Shopping |
| Fiat Doblò | 11.27× | Cars & Mobility |
| Mechanical engineering | 2.19× | Business & Career |
| YouTube Music | 2.86× | Internet & Social Media |
| Fire protection | 4.87× | Home & Garden |
| AutoScout24 | 1.59× | Cars & Mobility |
| Fiat Ducato | 6.84× | Cars & Mobility |
| Panel van | 6.97× | Cars & Mobility |
| Minibus | 7.69× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.03 |
| Family Orientation | CONSERVATISM | 1.81 |
| DIY Mentality | THRILL | 1.66 |
| Patriotism | CONSERVATISM | 1.48 |
| Travelling | THRILL | 1.11 |
| Sports Activity | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.7% |
| Germany | 10.4% |
| United Kingdom | 8.5% |
See Ford Transit audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Ford Transit have in Germany?
Ford Transit has an estimated audience of 908,104 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Ford Transit fans?
19.1% of Ford Transit fans are female, 80.9% are male, with an average age of 44.3 years.
Which brands do Ford Transit fans like most?
Ford Transit fans show strongest brand affinity for Ford Ka (43.55×), Peugeot 206 (15.67×), and Motorhome stopover (17.85×) over the country average.
Where do Ford Transit fans live in Germany?
Ford Transit fans in Germany are most concentrated in Bayern (reach 169,018), Baden-Württemberg (reach 139,783), and Nordrhein-Westfalen (reach 129,553). These three regions account for the largest share of the active audience.
What other brands do Ford Transit fans also like?
Beyond Ford Transit itself, the audience over-indexes on Peugeot 206 (15.67×), Motorhome stopover (17.85×), Hornbach (2.31×), and Light commercial vehicle (11.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ford Transit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.