Ford Transit Custom Audience in Germany
Ford Transit Custom has an estimated audience of 436,249 people in Germany. 24.6% are female, 75.4% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ford Transit Connect, Volkswagen Caddy, Toyota Yaris, Ford Transit, AutoScout24.
The average Ford Transit Custom fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ford Transit Connect, Volkswagen Caddy, Toyota Yaris, with strongest over-indexing on Ford Transit Connect (123.03× the country average). Demographically, the Ford Transit Custom audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Ford Transit Custom fans
| Metric | Value |
|---|---|
| Female | 24.6% |
| Male | 75.4% |
| Average age | 40.1 |
| Estimated audience size | 436,249 |
Audience persona
The typical Ford Transit Custom fan in Germany is more male, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for Ford Transit Connect.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,529 | 1.03× |
| Bayern | 78,471 | 1.12× |
| Baden-Württemberg | 60,785 | 1.02× |
| Niedersachsen | 44,961 | 1.06× |
| Hessen | 32,469 | 0.98× |
| Sachsen | 23,591 | 1.1× |
| Rheinland-Pfalz | 21,342 | 0.98× |
| Schleswig-Holstein | 16,840 | 1.08× |
| Brandenburg | 15,303 | 1.13× |
| Berlin | 14,320 | 0.73× |
| Thüringen | 12,359 | 1.11× |
| Sachsen-Anhalt | 11,734 | 1.04× |
| Hamburg | 9,850 | 1× |
| Mecklenburg-Vorpommern | 9,424 | 1.13× |
| Saarland | 4,520 | 0.84× |
| Bremen | 2,411 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ford Transit Connect | 123.03× | Cars & Mobility |
| Volkswagen Caddy | 37.21× | Cars & Mobility |
| Toyota Yaris | 32.73× | Cars & Mobility |
| Ford Transit | 16.87× | Cars & Mobility |
| AutoScout24 | 4.03× | Cars & Mobility |
| Toyota Aygo | 18.64× | Cars & Mobility |
| Used car | 4.09× | Cars & Mobility |
| Fiat Doblò | 21.31× | Cars & Mobility |
| Alpine (automobile) | 19.09× | Cars & Mobility |
| Opel Corsa | 9.52× | Cars & Mobility |
| Used Cars | 4.98× | Cars & Mobility |
| Dacia Sandero | 9.64× | Cars & Mobility |
| Floor cleaning | 20× | Home & Garden |
| Opel Zafira | 13.81× | Cars & Mobility |
| Popup camper | 10.12× | Travel & Leisure |
| Obi (store) | 2.42× | Shopping |
| Uncharted | 16.17× | Games |
| Solar power | 4.04× | Home & Garden |
| Mercedes-Benz GLA-Class | 10.99× | Cars & Mobility |
| Touring motorcycle | 6.32× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.84 |
| DIY Mentality | THRILL | 1.75 |
| Patriotism | CONSERVATISM | 1.51 |
| Family Orientation | CONSERVATISM | 1.42 |
| Convenience Orientation | PREMIUM | 1.07 |
| Luxury Orientation | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 21.0% |
| Germany | 15.3% |
| France | 11.4% |
See Ford Transit Custom audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Ford Transit Custom have in Germany?
Ford Transit Custom has an estimated audience of 436,249 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ford Transit Custom fans?
24.6% of Ford Transit Custom fans are female, 75.4% are male, with an average age of 40.1 years.
Which brands do Ford Transit Custom fans like most?
Ford Transit Custom fans show strongest brand affinity for Ford Transit Connect (123.03×), Volkswagen Caddy (37.21×), and Toyota Yaris (32.73×) over the country average.
Where do Ford Transit Custom fans live in Germany?
Ford Transit Custom fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,529), Bayern (reach 78,471), and Baden-Württemberg (reach 60,785). These three regions account for the largest share of the active audience.
What other brands do Ford Transit Custom fans also like?
Beyond Ford Transit Custom itself, the audience over-indexes on Volkswagen Caddy (37.21×), Toyota Yaris (32.73×), Ford Transit (16.87×), and AutoScout24 (4.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ford Transit Custom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.