Rascasse Audience Intelligence

Ford Transit Custom Audience in Germany

A data profile of the people who buy, follow and care about Ford Transit Custom in Germany — modelled from more than twelve digital signal sources. Ford Transit Custom has an estimated audience of 432,783 people in Germany.

#205among Car type in Germany#196among Car Model in Germany#605in Cars & Mobility

The average Ford Transit Custom fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Volkswagen Caddy, Toyota Yaris, Ford Transit Connect, with strongest over-indexing on Volkswagen Caddy (42.02× the country average).

Demographically, the Ford Transit Custom audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ford Transit Custom fan in Germany is more male, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for Volkswagen Caddy.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Transit Custom profile in Germany.

Audience size
433K
in Germany
Gender
24.6%♀
75.4% male
Age
40.1
average years
Country rank
#13164
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Transit Custom fans

24.6% are female, 75.4% are male, average age 40.1.

Fig. 02

Gender split

24.6%
Female
75.4%
Male
Demographic split for Ford Transit Custom audience in Germany
MetricValue
Female24.6%
Male75.4%
Average age40.1
Estimated audience size432,783
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Ford Transit Custom audience in Germany
Age bracketShare%
16-1924%
20-2911%
30-3918%
40-4924%
50+23%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Ford Transit Custom audience comes from Germany.

Worldwide audience distribution share by country for Ford Transit Custom
CountryShare
United Kingdom21.0%
Germany15.0%
France11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Transit Custom audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ford Transit Custom fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~10K1.18×
02Thüringen~10K1.14×
03Sachsen~20K1.12×
04Brandenburg~20K1.12×
05Sachsen-Anhalt~10K1.09×
06Bayern~80K1.08×
07Schleswig-Holstein~20K1.08×
08Niedersachsen~40K1.04×
09Nordrhein-Westfalen~100K1.02×
10Baden-Württemberg~60K0.99×
11Rheinland-Pfalz~20K0.97×
12Hamburg~10K0.97×
13Hessen~30K0.93×
14Saarland~5K0.89×
15Bremen~3K0.71×
16Berlin~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Ford Transit Custom, Germany
0.70×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Transit Custom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Transit Custom audience
#·InterestCategoryAffinity×
01Ford Transit ConnectCars & Mobility72.16×
02Volkswagen CaddyCars & Mobility42.02×
03Toyota YarisCars & Mobility37.10×
04Alpine (automobile)Cars & Mobility22.48×
05Fiat DucatoCars & Mobility20.16×
06Floor cleaningHome & Garden20.00×
07Toyota AygoCars & Mobility17.80×
08Opel ZafiraCars & Mobility15.16×
09Mercedes-Benz GLA-ClassCars & Mobility12.99×
10Opel CorsaCars & Mobility10.27×
11Dacia SanderoCars & Mobility9.35×
12Used CarsCars & Mobility8.58×
13Mobile homeCars & Mobility8.27×
14Air conditioningTechnology & Electronics7.50×
15CampervanCars & Mobility6.98×
16Solar energyHome & Garden4.52×
17Efficient energy useTechnology & Electronics4.46×
18AutoScout24Cars & Mobility4.42×
19Solar powerHome & Garden4.42×
20Used carCars & Mobility4.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Transit Custom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Transit Custom audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.02×
PatriotismCONSERVATISM1.75×
DIY MentalityTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Transit Custom audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
MindfulnessBALANCE0.65×
CreativityOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Transit Custom have in Germany?

Ford Transit Custom has an estimated audience of 432,783 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ford Transit Custom fans?

24.6% of Ford Transit Custom fans are female, 75.4% are male, with an average age of 40.1 years.

03

Which brands do Ford Transit Custom fans like most?

Ford Transit Custom fans show strongest brand affinity for Volkswagen Caddy (42.02×), Toyota Yaris (37.1×), and Ford Transit Connect (72.16×) over the country average.

04

Where do Ford Transit Custom fans live in Germany?

Ford Transit Custom fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Transit Custom fans also like?

Beyond Ford Transit Custom itself, the audience over-indexes on Toyota Yaris (37.1×), Ford Transit Connect (72.16×), Used Cars (8.58×), and Fiat Ducato (20.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Ford Transit Custom audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ford Transit Custom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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