Opel Zafira Audience in Germany
Opel Zafira has an estimated audience of 608,962 people in Germany. 22.4% are female, 77.6% are male, average age 45.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Opel Cascada, Opel Mokka, Opel Combo, Opel Astra, Bauhaus.
The average Opel Zafira fan in Germany is 45.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Opel Cascada, Opel Mokka, Opel Combo, with strongest over-indexing on Opel Cascada (139.36× the country average). Demographically, the Opel Zafira audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Opel Zafira fans
| Metric | Value |
|---|---|
| Female | 22.4% |
| Male | 77.6% |
| Average age | 45.6 |
| Estimated audience size | 608,962 |
Audience persona
The typical Opel Zafira fan in Germany is more male, around 45.6 years old, with strong Need for Security tendencies and a notable affinity for Opel Cascada.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 141,400 | 1.06× |
| Bayern | 117,590 | 1.2× |
| Baden-Württemberg | 96,469 | 1.16× |
| Niedersachsen | 67,329 | 1.14× |
| Hessen | 50,107 | 1.08× |
| Rheinland-Pfalz | 31,418 | 1.03× |
| Sachsen | 29,009 | 0.97× |
| Schleswig-Holstein | 22,424 | 1.03× |
| Berlin | 22,310 | 0.82× |
| Brandenburg | 18,397 | 0.97× |
| Thüringen | 16,061 | 1.04× |
| Sachsen-Anhalt | 14,723 | 0.93× |
| Hamburg | 14,165 | 1.03× |
| Mecklenburg-Vorpommern | 12,596 | 1.08× |
| Saarland | 5,280 | 0.71× |
| Bremen | 3,913 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Opel Cascada | 139.36× | Cars & Mobility |
| Opel Mokka | 20.36× | Cars & Mobility |
| Opel Combo | 30.04× | Cars & Mobility |
| Opel Astra | 18.86× | Cars & Mobility |
| Bauhaus | 3.29× | Shopping |
| AutoScout24 | 3.28× | Cars & Mobility |
| Ford Transit | 12.37× | Cars & Mobility |
| Auto mechanic | 4.53× | Cars & Mobility |
| Opel | 5.84× | Cars & Mobility |
| Used car | 3.55× | Cars & Mobility |
| Opel Corsa | 8.6× | Cars & Mobility |
| Solar power | 4.12× | Home & Garden |
| Solar panel | 5.06× | Home & Garden |
| Škoda Kodiaq | 7.43× | Cars & Mobility |
| ADAC | 3.55× | Cars & Mobility |
| Obi (store) | 2.33× | Shopping |
| FRITZ!Box | 3.3× | Technology & Electronics |
| Solar energy | 3.55× | Home & Garden |
| Škoda Auto | 3.33× | Cars & Mobility |
| Pope John Paul II | 11.02× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.87 |
| Patriotism | CONSERVATISM | 1.51 |
| DIY Mentality | THRILL | 1.37 |
| Family Orientation | CONSERVATISM | 1.28 |
| Pet Ownership | JOY | 1.15 |
| Price Sensitivity | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 22.7% |
| Poland | 8.8% |
| Spain | 6.0% |
See Opel Zafira audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Opel Zafira have in Germany?
Opel Zafira has an estimated audience of 608,962 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Opel Zafira fans?
22.4% of Opel Zafira fans are female, 77.6% are male, with an average age of 45.6 years.
Which brands do Opel Zafira fans like most?
Opel Zafira fans show strongest brand affinity for Opel Cascada (139.36×), Opel Mokka (20.36×), and Opel Combo (30.04×) over the country average.
Where do Opel Zafira fans live in Germany?
Opel Zafira fans in Germany are most concentrated in Nordrhein-Westfalen (reach 141,400), Bayern (reach 117,590), and Baden-Württemberg (reach 96,469). These three regions account for the largest share of the active audience.
What other brands do Opel Zafira fans also like?
Beyond Opel Zafira itself, the audience over-indexes on Opel Mokka (20.36×), Opel Combo (30.04×), Opel Astra (18.86×), and Bauhaus (3.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Opel Zafira. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.