Rascasse Audience Intelligence

Opel Zafira Audience in Germany

A data profile of the people who buy, follow and care about Opel Zafira in Germany — modelled from more than twelve digital signal sources. Opel Zafira has an estimated audience of 612,893 people in Germany.

#150among Car type in Germany#130among Car Model in Germany#459in Cars & Mobility

The average Opel Zafira fan in Germany is 45.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Opel Cascada, Opel Mokka, Opel Combo, with strongest over-indexing on Opel Cascada (139.36× the country average).

Demographically, the Opel Zafira audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Need for Security, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Opel Zafira fan in Germany is more male, around 45.6 years old, with strong Need for Security tendencies and a notable affinity for Opel Cascada.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Opel Zafira profile in Germany.

Audience size
613K
in Germany
Gender
22.4%♀
77.6% male
Age
45.6
average years
Country rank
#9924
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Opel Zafira fans

22.4% are female, 77.6% are male, average age 45.6.

Fig. 02

Gender split

22.4%
Female
77.6%
Male
Demographic split for Opel Zafira audience in Germany
MetricValue
Female22.4%
Male77.6%
Average age45.6
Estimated audience size612,893
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Opel Zafira audience in Germany
Age bracketShare%
16-195%
20-2911%
30-3926%
40-4931%
50+28%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Opel Zafira audience comes from Germany.

Worldwide audience distribution share by country for Opel Zafira
CountryShare
Germany22.7%
Poland9.0%
Spain5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Opel Zafira audience in Germany is strongest.

Fig. 05

Top regions by affinity

Opel Zafira fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.20×
02Mecklenburg-Vorpommern~10K1.12×
03Baden-Württemberg~90K1.11×
04Niedersachsen~70K1.11×
05Thüringen~20K1.10×
06Hessen~50K1.07×
07Nordrhein-Westfalen~100K1.04×
08Rheinland-Pfalz~30K1.04×
09Schleswig-Holstein~20K1.03×
10Sachsen~30K0.99×
11Brandenburg~20K0.99×
12Hamburg~10K0.98×
13Sachsen-Anhalt~20K0.96×
14Bremen~4K0.78×
15Saarland~6K0.77×
16Berlin~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Opel Zafira, Germany
0.76×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Opel Zafira audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Opel Zafira audience
#·InterestCategoryAffinity×
01Opel CascadaCars & Mobility139.36×
02Opel ComboCars & Mobility30.04×
03Opel MerivaCars & Mobility24.10×
04Opel MokkaCars & Mobility20.36×
05Opel AstraCars & Mobility18.86×
06Ford TransitCars & Mobility12.37×
07Opel CorsaCars & Mobility8.60×
08Škoda KodiaqCars & Mobility7.43×
09OpelCars & Mobility5.84×
10Solar panelHome & Garden5.06×
11Auto mechanicCars & Mobility4.53×
12Solar powerHome & Garden4.12×
13Used carCars & Mobility3.55×
14ADACCars & Mobility3.55×
15Solar energyHome & Garden3.55×
16Škoda AutoCars & Mobility3.33×
17FRITZ!BoxTechnology & Electronics3.30×
18BauhausShopping3.29×
19AutoScout24Cars & Mobility3.28×
20Obi (store)Shopping2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Opel Zafira audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Opel Zafira audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.45×
DIY MentalityTHRILL1.71×
PatriotismCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Opel Zafira audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.44×
Design AffinityPREMIUM0.47×
MindfulnessBALANCE0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Opel Zafira have in Germany?

Opel Zafira has an estimated audience of 612,893 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Opel Zafira fans?

22.4% of Opel Zafira fans are female, 77.6% are male, with an average age of 45.6 years.

03

Which brands do Opel Zafira fans like most?

Opel Zafira fans show strongest brand affinity for Opel Cascada (139.36×), Opel Mokka (20.36×), and Opel Combo (30.04×) over the country average.

04

Where do Opel Zafira fans live in Germany?

Opel Zafira fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Opel Zafira fans also like?

Beyond Opel Zafira itself, the audience over-indexes on Opel Mokka (20.36×), Opel Combo (30.04×), Opel Astra (18.86×), and Bauhaus (3.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Opel Zafira audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Opel Zafira. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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