Rascasse Audience Intelligence

Floor cleaning Audience in Germany

A data profile of the people who buy, follow and care about Floor cleaning in Germany — modelled from more than twelve digital signal sources. Floor cleaning has an estimated audience of 321,488 people in Germany.

#5936among Topic in Germany#806in Home & Garden

The average Floor cleaning fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Toyota Fortuner, Litter box, Toyota Prius Plug-in Hybrid, with strongest over-indexing on Toyota Fortuner (127.88× the country average).

Demographically, the Floor cleaning audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Floor cleaning fan in Germany is more female, around 38.8 years old, with strong Family Orientation tendencies and a notable affinity for Toyota Fortuner.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Floor cleaning profile in Germany.

Audience size
321K
in Germany
Gender
64.7%♀
35.3% male
Age
38.8
average years
Country rank
#16497
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Floor cleaning fans

64.7% are female, 35.3% are male, average age 38.8.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Floor cleaning audience in Germany
MetricValue
Female64.7%
Male35.3%
Average age38.8
Estimated audience size321,488
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Floor cleaning audience in Germany
Age bracketShare%
16-1917%
20-2922%
30-3923%
40-4923%
50+15%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Floor cleaning audience comes from Germany.

Worldwide audience distribution share by country for Floor cleaning
CountryShare
United States20.6%
United Kingdom5.4%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Floor cleaning audience in Germany is strongest.

Fig. 05

Top regions by affinity

Floor cleaning fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.21×
02Baden-Württemberg~50K1.21×
03Berlin~20K1.21×
04Hamburg~9K1.18×
05Bremen~3K1.12×
06Nordrhein-Westfalen~80K1.10×
07Hessen~30K1.08×
08Rheinland-Pfalz~20K1.02×
09Niedersachsen~30K0.98×
10Sachsen-Anhalt~8K0.94×
11Thüringen~8K0.94×
12Saarland~4K0.94×
13Brandenburg~9K0.91×
14Schleswig-Holstein~10K0.90×
15Mecklenburg-Vorpommern~5K0.89×
16Sachsen~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Floor cleaning, Germany
0.86×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Floor cleaning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Floor cleaning audience
#·InterestCategoryAffinity×
01Hyundai HB20Cars & Mobility255.50×
02Fiat StradaCars & Mobility217.80×
03Toyota Land Cruiser PradoCars & Mobility185.45×
04Toyota Prius Plug-in HybridCars & Mobility179.23×
05Toyota AlphardCars & Mobility151.86×
06Toyota FortunerCars & Mobility127.88×
07Fiat 500XCars & Mobility121.93×
08Nissan AlmeraCars & Mobility101.07×
09Honda CityCars & Mobility72.31×
10Ford KaCars & Mobility66.82×
11Family roomHome & Garden60.98×
12Volkswagen GolCars & Mobility57.98×
13Litter boxPets & Animals34.68×
14Kia PicantoCars & Mobility33.33×
15CleanerBusiness & Career30.28×
16Ford RangerCars & Mobility27.68×
17Spring cleaningHome & Garden24.92×
18CleaningHome & Garden23.38×
19kfzteile24Cars & Mobility20.00×
20Used CarsCars & Mobility19.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Floor cleaning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Floor cleaning audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.41×
Need for SecurityCONSERVATISM2.16×
Pet OwnershipJOY1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Floor cleaning audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.69×
SpiritualityBALANCE0.70×
TravellingTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Floor cleaning have in Germany?

Floor cleaning has an estimated audience of 321,488 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Floor cleaning fans?

64.7% of Floor cleaning fans are female, 35.3% are male, with an average age of 38.8 years.

03

Which brands do Floor cleaning fans like most?

Floor cleaning fans show strongest brand affinity for Toyota Fortuner (127.88×), Litter box (34.68×), and Toyota Prius Plug-in Hybrid (179.23×) over the country average.

04

Where do Floor cleaning fans live in Germany?

Floor cleaning fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Floor cleaning fans also like?

Beyond Floor cleaning itself, the audience over-indexes on Litter box (34.68×), Toyota Prius Plug-in Hybrid (179.23×), Fiat 500X (121.93×), and Toyota Alphard (151.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Floor cleaning audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Floor cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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