Floor cleaning Audience in Germany
Floor cleaning has an estimated audience of 321,488 people in Germany. 64.7% are female, 35.3% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Toyota Fortuner, Litter box, Toyota Prius Plug-in Hybrid, Fiat 500X, Toyota Alphard.
The average Floor cleaning fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Toyota Fortuner, Litter box, Toyota Prius Plug-in Hybrid, with strongest over-indexing on Toyota Fortuner (127.88× the country average). Demographically, the Floor cleaning audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Quality Awareness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Floor cleaning fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 38.8 |
| Estimated audience size | 321,488 |
Audience persona
The typical Floor cleaning fan in Germany is more female, around 38.8 years old, with strong Quality Awareness tendencies and a notable affinity for Toyota Fortuner.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,377 | 1.13× |
| Bayern | 64,138 | 1.24× |
| Baden-Württemberg | 55,003 | 1.25× |
| Niedersachsen | 29,755 | 0.95× |
| Hessen | 27,712 | 1.13× |
| Berlin | 19,768 | 1.38× |
| Rheinland-Pfalz | 17,101 | 1.06× |
| Sachsen | 12,139 | 0.77× |
| Hamburg | 9,474 | 1.3× |
| Schleswig-Holstein | 9,347 | 0.81× |
| Brandenburg | 8,300 | 0.83× |
| Sachsen-Anhalt | 6,677 | 0.8× |
| Thüringen | 6,347 | 0.77× |
| Mecklenburg-Vorpommern | 4,393 | 0.72× |
| Bremen | 3,777 | 1.37× |
| Saarland | 3,285 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toyota Fortuner | 127.88× | Cars & Mobility |
| Litter box | 34.68× | Pets & Animals |
| Toyota Prius Plug-in Hybrid | 179.23× | Cars & Mobility |
| Fiat 500X | 121.93× | Cars & Mobility |
| Toyota Alphard | 151.86× | Cars & Mobility |
| Used Cars | 19.2× | Cars & Mobility |
| Hyundai HB20 | 255.5× | Cars & Mobility |
| Cleaning | 23.38× | Home & Garden |
| Fiat Doblò | 72.2× | Cars & Mobility |
| Ford Ka | 66.82× | Cars & Mobility |
| Honda City | 72.31× | Cars & Mobility |
| Toyota Land Cruiser Prado | 185.45× | Cars & Mobility |
| Fiat Strada | 217.8× | Cars & Mobility |
| Spring cleaning | 24.92× | Home & Garden |
| Family room | 60.98× | Home & Garden |
| Volkswagen Gol | 57.98× | Cars & Mobility |
| Nissan Almera | 101.07× | Cars & Mobility |
| Kia Picanto | 33.33× | Cars & Mobility |
| Ford Ranger | 27.68× | Cars & Mobility |
| kfzteile24 | 20× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.25 |
| Pet Ownership | JOY | 1.93 |
| DIY Mentality | THRILL | 1.88 |
| Design Affinity | PREMIUM | 1.83 |
| Sustainability | BALANCE | 1.7 |
| Healthy Lifestyle | BALANCE | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 5.4% |
| Italy | 5.2% |
See Floor cleaning audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Floor cleaning have in Germany?
Floor cleaning has an estimated audience of 321,488 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Floor cleaning fans?
64.7% of Floor cleaning fans are female, 35.3% are male, with an average age of 38.8 years.
Which brands do Floor cleaning fans like most?
Floor cleaning fans show strongest brand affinity for Toyota Fortuner (127.88×), Litter box (34.68×), and Toyota Prius Plug-in Hybrid (179.23×) over the country average.
Where do Floor cleaning fans live in Germany?
Floor cleaning fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,377), Bayern (reach 64,138), and Baden-Württemberg (reach 55,003). These three regions account for the largest share of the active audience.
What other brands do Floor cleaning fans also like?
Beyond Floor cleaning itself, the audience over-indexes on Litter box (34.68×), Toyota Prius Plug-in Hybrid (179.23×), Fiat 500X (121.93×), and Toyota Alphard (151.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Floor cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.