Floor cleaning Audience in United States

Floor cleaning logo

Floor cleaning has an estimated audience of 3,340,830 people in United States. 67.6% are female, 32.4% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Carpet cleaning, Cleaning, Pressure washing, Litter box, Lowe's.

The average Floor cleaning fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Carpet cleaning, Cleaning, Pressure washing, with strongest over-indexing on Carpet cleaning (5.48× the country average). Demographically, the Floor cleaning audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Floor cleaning fans

Demographic split for Floor cleaning audience in United States
MetricValue
Female67.6%
Male32.4%
Average age40.8
Estimated audience size3,340,830

Audience persona

The typical Floor cleaning fan in United States is more female, around 40.8 years old, with strong Pet Ownership tendencies and a notable affinity for Carpet cleaning.

Top regions in United States

Top regions ranked by reach for Floor cleaning in United States
RegionReachAffinity
California428,5811.17×
Texas362,9581.26×
Florida263,9411.17×
New York203,3641.09×
Illinois125,7501.13×
Georgia116,9491.14×
Pennsylvania115,3291.03×
Ohio113,3781.1×
North Carolina105,9631.05×
Michigan97,6251.12×
New Jersey88,7401.04×
Arizona87,2401.28×
Virginia80,6360.99×
Tennessee71,1901.06×
Washington66,0850.99×
Massachusetts64,4850.98×
Indiana62,9911.03×
Missouri58,2251.08×
Wisconsin55,6321.11×
Maryland53,3730.93×
Alabama52,4861.12×
South Carolina51,4681.02×
Louisiana50,8111.18×
Colorado49,1830.93×
Kentucky48,0971.15×
Minnesota47,8021×
Oklahoma41,2451.11×
Nevada36,4421.13×
Oregon33,7570.88×
Connecticut29,6670.89×
Iowa29,0491.06×
Mississippi27,5881×
Arkansas26,2600.95×
Utah26,1250.87×
Kansas25,4080.97×
New Mexico15,6690.94×
Nebraska15,5120.93×
Hawaii15,0031.04×
Idaho14,4760.86×
West Virginia12,7190.82×
New Hampshire11,9420.91×
Maine11,8770.99×
Rhode Island8,9430.84×
North Dakota8,4081.23×
South Dakota7,7461×
Washington, District of Columbia7,4560.74×
Montana7,2050.78×
Delaware7,1660.78×
Alaska5,1650.72×
Vermont4,0510.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Floor cleaning audience
BrandAffinityCategory
Carpet cleaning5.48×Home & Garden
Cleaning4.02×Home & Garden
Pressure washing7.31×Home & Garden
Litter box3.35×Pets & Animals
Lowe's1.54×Shopping
Floor3.25×Home & Garden
Best Buy1.56×Shopping
Cleaner3.76×Business & Career
Housekeeping2.22×Travel & Leisure
Spring cleaning2.61×Home & Garden
Menards1.77×Home & Garden
Cleanliness3.11×Home & Garden
Carpet2.13×Home & Garden
Bed1.5×Home & Garden
Mop5.57×Home & Garden
Staples Inc.1.64×Business & Career
Vacuum cleaner2.85×Home & Garden
Cat play and toys2.09×Pets & Animals
Petco1.56×Shopping
Ace Hardware1.51×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Floor cleaning audience
TraitClusterScore
Pet OwnershipJOY2.17
Family OrientationCONSERVATISM2.1
IndulgenceJOY1.89
Design AffinityPREMIUM1.75
Quality AwarenessPREMIUM1.64
DIY MentalityTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Floor cleaning
CountryShare
United States20.6%
United Kingdom5.4%
Italy5.2%

See Floor cleaning audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Floor cleaning have in United States?

Floor cleaning has an estimated audience of 3,340,830 people in United States, concentrated in California and Texas.

What is the gender split and age of Floor cleaning fans?

67.6% of Floor cleaning fans are female, 32.4% are male, with an average age of 40.8 years.

Which brands do Floor cleaning fans like most?

Floor cleaning fans show strongest brand affinity for Carpet cleaning (5.48×), Cleaning (4.02×), and Pressure washing (7.31×) over the country average.

Where do Floor cleaning fans live in United States?

Floor cleaning fans in United States are most concentrated in California (reach 428,581), Texas (reach 362,958), and Florida (reach 263,941). These three regions account for the largest share of the active audience.

What other brands do Floor cleaning fans also like?

Beyond Floor cleaning itself, the audience over-indexes on Cleaning (4.02×), Pressure washing (7.31×), Litter box (3.35×), and Lowe's (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Floor cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.