Rascasse Audience Intelligence

Floor cleaning Audience in United States

A data profile of the people who buy, follow and care about Floor cleaning in United States — modelled from more than twelve digital signal sources. Floor cleaning has an estimated audience of 3,340,830 people in United States.

#4801among Topic in United States#582in Home & Garden

The average Floor cleaning fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carpet cleaning, Cleaning, Pressure washing, with strongest over-indexing on Carpet cleaning (5.48× the country average).

Demographically, the Floor cleaning audience skews more female with an average age of 40.8, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Floor cleaning fan in United States is more female, around 40.8 years old, with strong DIY Mentality tendencies and a notable affinity for Carpet cleaning.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Floor cleaning profile in United States.

Audience size
3.3M
in United States
Gender
67.6%♀
32.4% male
Age
40.8
average years
Country rank
#9391
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Floor cleaning fans

67.6% are female, 32.4% are male, average age 40.8.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Floor cleaning audience in United States
MetricValue
Female67.6%
Male32.4%
Average age40.8
Estimated audience size3,340,830
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Floor cleaning audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Floor cleaning audience comes from United States.

Worldwide audience distribution share by country for Floor cleaning
CountryShare
United States20.6%
United Kingdom5.4%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Floor cleaning audience in United States is strongest.

Fig. 05

Top regions by affinity

Floor cleaning fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~80K1.23×
02Louisiana~50K1.16×
03Texas~300K1.15×
04Illinois~100K1.13×
05North Dakota~8K1.13×
06Florida~300K1.11×
07Alabama~50K1.11×
08Kentucky~50K1.10×
09Georgia~100K1.09×
10Ohio~100K1.09×
11Wisconsin~50K1.09×
12Nevada~40K1.09×
13Tennessee~70K1.08×
14Mississippi~30K1.08×
15California~400K1.06×
16Missouri~60K1.06×
17Oklahoma~40K1.06×
18Arkansas~30K1.06×
19Michigan~90K1.05×
20Indiana~60K1.05×
21Iowa~30K1.03×
22New York~200K1.02×
23South Carolina~50K1.02×
24North Carolina~100K1.01×
25South Dakota~8K1.01×
26Pennsylvania~100K1.00×
27Kansas~30K1.00×
28Maine~10K1.00×
29New Jersey~80K0.99×
30New Mexico~20K0.99×
31Hawaii~10K0.99×
32Minnesota~50K0.98×
33Nebraska~20K0.98×
34West Virginia~20K0.98×
35Massachusetts~60K0.96×
36New Hampshire~10K0.96×
37Idaho~20K0.95×
38Montana~9K0.95×
39Washington~60K0.94×
40Virginia~80K0.93×
41Connecticut~30K0.93×
42Alaska~7K0.93×
43Rhode Island~10K0.92×
44Maryland~50K0.91×
45Colorado~50K0.89×
46Oregon~30K0.89×
47Delaware~8K0.89×
48Vermont~5K0.89×
49Utah~30K0.87×
50Washington, District of Columbia~8K0.81×
Fig. 06

Affinity by region

Affinity by region — Floor cleaning, United States
0.81×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Floor cleaning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Floor cleaning audience
#·InterestCategoryAffinity×
01Pressure washingHome & Garden7.31×
02MopHome & Garden5.57×
03Carpet cleaningHome & Garden5.48×
04CleaningHome & Garden4.02×
05CleanerBusiness & Career3.76×
06Litter boxPets & Animals3.35×
07FloorHome & Garden3.25×
08CleanlinessHome & Garden3.11×
09Vacuum cleanerHome & Garden2.85×
10Commercial cleaningBusiness & Career2.74×
11Spring cleaningHome & Garden2.61×
12HousekeepingTravel & Leisure2.22×
13CarpetHome & Garden2.13×
14Cat play and toysPets & Animals2.09×
15MenardsHome & Garden1.77×
16Staples Inc.Business & Career1.64×
17Best BuyShopping1.56×
18PetcoShopping1.56×
19Ace HardwareHome & Garden1.51×
20BedHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Floor cleaning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Floor cleaning audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.31×
Quality AwarenessPREMIUM1.30×
Price SensitivityPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Floor cleaning audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.79×
PatriotismCONSERVATISM0.81×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Floor cleaning have in United States?

Floor cleaning has an estimated audience of 3,340,830 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Floor cleaning fans?

67.6% of Floor cleaning fans are female, 32.4% are male, with an average age of 40.8 years.

03

Which brands do Floor cleaning fans like most?

Floor cleaning fans show strongest brand affinity for Carpet cleaning (5.48×), Cleaning (4.02×), and Pressure washing (7.31×) over the country average.

04

Where do Floor cleaning fans live in United States?

Floor cleaning fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Floor cleaning fans also like?

Beyond Floor cleaning itself, the audience over-indexes on Cleaning (4.02×), Pressure washing (7.31×), Litter box (3.35×), and Floor (3.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Floor cleaning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Floor cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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