Pressure washing Audience in United States
Pressure washing has an estimated audience of 4,233,467 people in United States. 46.8% are female, 53.2% are male, average age 41.6. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Vocal harmony, Elsword, Fairy godmother.
Top brand affinities include Keene, New Hampshire, Governor of Michigan, Vocal harmony, with strongest over-indexing on Keene, New Hampshire (171.22× the country average). Demographically, the Pressure washing audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Category: Home & Garden · Type: Topic · Subtype: Household cleaning
Demographics of Pressure washing fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 41.6 |
| Estimated audience size | 4,233,467 |
Audience persona
The typical Pressure washing fan in United States is balanced, around 41.6 years old, with strong DIY Mentality tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 171.22× | Travel & Leisure |
| Governor of Michigan | 10.96× | Politics & Society |
| Vocal harmony | 6.59× | Music & Radio |
| Elsword | 22.09× | Games |
| Fairy godmother | 9.89× | Literature |
| Goop | 6.77× | Internet & Social Media |
| Hipster | 11.33× | Politics & Society |
| Israel | 2.16× | Travel & Leisure |
| Wok | 6.63× | Food & Beverages |
| Cherish (group) | 10.16× | Music & Radio |
| Google Home | 5.95× | Technology & Electronics |
| Grinch | 3.32× | Movies & TV |
| headspace | 7.67× | Health |
| Hibachi | 6.29× | Food & Beverages |
| Grace Slick | 6.77× | Music & Radio |
| El Paso County, Colorado | 9.21× | Travel & Leisure |
| Historic site | 3.02× | Arts & Culture |
| Mathcore | 5.26× | Music & Radio |
| TV Fanatic | 6.46× | Movies & TV |
| Kikar HaShabbat | 9.98× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.48 |
| Family Orientation | CONSERVATISM | 1.34 |
| Quality Awareness | PREMIUM | 1.33 |
| Luxury Orientation | PREMIUM | 1.32 |
| Design Affinity | PREMIUM | 1.29 |
| Indulgence | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.6% |
| United Kingdom | 14.3% |
| Australia | 6.4% |
See Pressure washing audiences in other countries
More Household cleaning audiences in United States
- Clorox (2,519,423)
- Mr. Clean (1,965,563)
- Febreze (1,704,641)
- Lysol (1,651,989)
- Rubbermaid (1,411,588)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pressure washing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.