Carpet cleaning Audience in United States

Carpet cleaning logo

Carpet cleaning has an estimated audience of 10,871,926 people in United States. 61.2% are female, 38.8% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Cleaning, Clean House, Carpet, Commercial cleaning, Housekeeping.

The average Carpet cleaning fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cleaning, Clean House, Carpet, with strongest over-indexing on Cleaning (5.95× the country average). Demographically, the Carpet cleaning audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Carpet cleaning fans

Demographic split for Carpet cleaning audience in United States
MetricValue
Female61.2%
Male38.8%
Average age37.9
Estimated audience size10,871,926

Audience persona

The typical Carpet cleaning fan in United States is more female, around 37.9 years old, with strong Pet Ownership tendencies and a notable affinity for Cleaning.

Top regions in United States

Top regions ranked by reach for Carpet cleaning in United States
RegionReachAffinity
California1,269,1811.06×
Texas999,9181.07×
Florida670,8850.91×
Ohio439,0511.31×
Georgia419,3011.25×
Michigan408,0961.44×
North Carolina382,8021.17×
New York375,6810.62×
Illinois353,0000.97×
Pennsylvania335,2960.92×
Virginia275,0651.04×
Indiana270,4711.36×
Washington267,3561.23×
Arizona240,8041.08×
Colorado239,1801.4×
Tennessee231,3211.06×
South Carolina218,7611.34×
Maryland199,8711.07×
New Jersey199,3880.72×
Missouri194,2061.11×
Wisconsin180,0271.1×
Alabama173,6421.14×
Minnesota162,6601.04×
Oregon158,9371.28×
Kentucky152,8421.12×
Oklahoma139,1681.15×
Massachusetts138,9160.65×
Utah129,0231.33×
Nevada116,9111.11×
Louisiana114,0410.81×
Kansas96,9191.13×
Iowa95,1601.06×
Mississippi86,4760.97×
Connecticut83,5670.77×
Arkansas82,4950.92×
Idaho71,8981.32×
Nebraska57,9871.06×
New Mexico49,4160.91×
West Virginia35,6470.7×
North Dakota35,0501.57×
Hawaii28,9100.62×
South Dakota28,1401.12×
New Hampshire26,5290.62×
Delaware26,4230.88×
Montana23,9660.79×
Maine21,2010.54×
Rhode Island20,1280.58×
Washington, District of Columbia19,9660.61×
Alaska17,5710.76×
Wyoming10,9110.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carpet cleaning audience
BrandAffinityCategory
Cleaning5.95×Home & Garden
Clean House25.3×Movies & TV
Carpet3.99×Home & Garden
Commercial cleaning6.1×Business & Career
Housekeeping3.79×Travel & Leisure
Cleaner5.58×Business & Career
Cleanliness4.97×Home & Garden
Floor cleaning9.27×Home & Garden
Environmental remediation5.63×Politics & Society
Hobby Lobby1.73×Home & Garden
Kohl's1.67×Shopping
Women's clothing1.55×Fashion & Accessoires
Parent1.55×Kids & Family
Garden1.54×Home & Garden
Floor3.13×Home & Garden
Lace wig2.23×Beauty & Wellness
Home repair1.82×Home & Garden
Steam cleaning13.42×Home & Garden
Fitted carpet17.82×Home & Garden
Household1.71×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carpet cleaning audience
TraitClusterScore
Pet OwnershipJOY1.97
IndulgenceJOY1.92
ExtroversionTHRILL1.33
Price SensitivityPREMIUM1.33
DIY MentalityTHRILL1.29
Early Adopter MentalityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Carpet cleaning
CountryShare
United States29.3%
United Kingdom8.0%
Japan4.0%

See Carpet cleaning audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Carpet cleaning have in United States?

Carpet cleaning has an estimated audience of 10,871,926 people in United States, concentrated in California and Texas.

What is the gender split and age of Carpet cleaning fans?

61.2% of Carpet cleaning fans are female, 38.8% are male, with an average age of 37.9 years.

Which brands do Carpet cleaning fans like most?

Carpet cleaning fans show strongest brand affinity for Cleaning (5.95×), Clean House (25.3×), and Carpet (3.99×) over the country average.

Where do Carpet cleaning fans live in United States?

Carpet cleaning fans in United States are most concentrated in California (reach 1,269,181), Texas (reach 999,918), and Florida (reach 670,885). These three regions account for the largest share of the active audience.

What other brands do Carpet cleaning fans also like?

Beyond Carpet cleaning itself, the audience over-indexes on Clean House (25.3×), Carpet (3.99×), Commercial cleaning (6.1×), and Housekeeping (3.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carpet cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.