Rascasse Audience Intelligence

Carpet cleaning Audience in United States

A data profile of the people who buy, follow and care about Carpet cleaning in United States — modelled from more than twelve digital signal sources. Carpet cleaning has an estimated audience of 10,871,926 people in United States.

#2134among Topic in United States#233in Home & Garden

The average Carpet cleaning fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cleaning, Clean House, Carpet, with strongest over-indexing on Cleaning (5.95× the country average).

Demographically, the Carpet cleaning audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Family Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carpet cleaning fan in United States is more female, around 37.9 years old, with strong Family Orientation tendencies and a notable affinity for Cleaning.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carpet cleaning profile in United States.

Audience size
10.9M
in United States
Gender
61.2%♀
38.8% male
Age
37.9
average years
Country rank
#3298
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carpet cleaning fans

61.2% are female, 38.8% are male, average age 37.9.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Carpet cleaning audience in United States
MetricValue
Female61.2%
Male38.8%
Average age37.9
Estimated audience size10,871,926
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Carpet cleaning audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3919%
40-4918%
50+19%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Carpet cleaning audience comes from United States.

Worldwide audience distribution share by country for Carpet cleaning
CountryShare
United States29.3%
United Kingdom8.0%
Japan4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carpet cleaning audience in United States is strongest.

Fig. 05

Top regions by affinity

Carpet cleaning fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~30K1.48×
02Michigan~400K1.36×
03Colorado~200K1.34×
04South Carolina~200K1.33×
05Utah~100K1.33×
06Indiana~300K1.32×
07Ohio~400K1.29×
08Oregon~200K1.29×
09Idaho~70K1.28×
10Iowa~100K1.25×
11Kansas~100K1.22×
12Georgia~400K1.21×
13Alabama~200K1.18×
14Arizona~300K1.15×
15North Carolina~400K1.13×
16Washington~200K1.13×
17Oklahoma~100K1.13×
18South Dakota~30K1.10×
19Wisconsin~200K1.09×
20Nevada~100K1.09×
21Minnesota~200K1.08×
22Kentucky~100K1.08×
23Nebraska~60K1.08×
24Tennessee~200K1.06×
25Missouri~200K1.06×
26Maryland~200K1.05×
27Virginia~300K1.02×
28Mississippi~90K1.02×
29California~1M1.00×
30Texas~900K1.00×
31Arkansas~80K0.94×
32Illinois~300K0.93×
33Montana~30K0.93×
34New Mexico~50K0.92×
35Delaware~30K0.92×
36Pennsylvania~300K0.91×
37Florida~600K0.87×
38Louisiana~100K0.86×
39Alaska~20K0.84×
40Wyoming~10K0.84×
41West Virginia~40K0.78×
42Connecticut~80K0.75×
43New Jersey~200K0.68×
44Rhode Island~20K0.67×
45Hawaii~30K0.65×
46New Hampshire~30K0.64×
47Massachusetts~100K0.62×
48Washington, District of Columbia~20K0.62×
49New York~400K0.59×
50Maine~20K0.57×
Fig. 06

Affinity by region

Affinity by region — Carpet cleaning, United States
0.57×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carpet cleaning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carpet cleaning audience
#·InterestCategoryAffinity×
01Clean HouseMovies & TV25.30×
02Fitted carpetHome & Garden17.82×
03Steam cleaningHome & Garden13.42×
04Floor cleaningHome & Garden9.27×
05Commercial cleaningBusiness & Career6.10×
06CleaningHome & Garden5.95×
07Environmental remediationPolitics & Society5.63×
08CleanerBusiness & Career5.58×
09CleanlinessHome & Garden4.97×
10CarpetHome & Garden3.99×
11HousekeepingTravel & Leisure3.79×
12FloorHome & Garden3.13×
13Lace wigBeauty & Wellness2.23×
14Home repairHome & Garden1.82×
15Hobby LobbyHome & Garden1.73×
16Kohl'sShopping1.67×
17Sam's ClubShopping1.57×
18Women's clothingFashion & Accessoires1.55×
19ParentKids & Family1.55×
20GardenHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carpet cleaning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carpet cleaning audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.53×
IndividualismJOY1.40×
Quality AwarenessPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carpet cleaning audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.90×
PatriotismCONSERVATISM0.95×
MindfulnessBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carpet cleaning have in United States?

Carpet cleaning has an estimated audience of 10,871,926 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Carpet cleaning fans?

61.2% of Carpet cleaning fans are female, 38.8% are male, with an average age of 37.9 years.

03

Which brands do Carpet cleaning fans like most?

Carpet cleaning fans show strongest brand affinity for Cleaning (5.95×), Clean House (25.3×), and Carpet (3.99×) over the country average.

04

Where do Carpet cleaning fans live in United States?

Carpet cleaning fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Carpet cleaning fans also like?

Beyond Carpet cleaning itself, the audience over-indexes on Clean House (25.3×), Carpet (3.99×), Commercial cleaning (6.1×), and Housekeeping (3.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Carpet cleaning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carpet cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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