Steam cleaning Audience in United States

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Steam cleaning has an estimated audience of 790,059 people in United States. 45.5% are female, 54.5% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Commercial cleaning, United States, Personal finance, Carpet, Environmental remediation.

The average Steam cleaning fan in United States is 37.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Commercial cleaning, United States, Personal finance, with strongest over-indexing on Commercial cleaning (5.89× the country average). Demographically, the Steam cleaning audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Steam cleaning fans

Demographic split for Steam cleaning audience in United States
MetricValue
Female45.5%
Male54.5%
Average age37.9
Estimated audience size790,059

Audience persona

The typical Steam cleaning fan in United States is balanced, around 37.9 years old, with strong Family Orientation tendencies and a notable affinity for Commercial cleaning.

Top regions in United States

Top regions ranked by reach for Steam cleaning in United States
RegionReachAffinity
California86,5411×
Texas71,7261.06×
Florida44,9640.84×
New York38,1840.86×
Ohio27,6871.14×
Pennsylvania26,7601.01×
Illinois26,3451×
North Carolina24,6381.04×
Michigan24,4271.18×
Georgia23,5920.97×
Virginia18,4520.96×
Tennessee18,2421.15×
New Jersey16,5970.83×
Washington16,4461.04×
Indiana15,8121.1×
Arizona13,9630.87×
Missouri13,4841.06×
Massachusetts13,2150.85×
Colorado12,6941.02×
South Carolina12,3511.04×
Alabama12,0631.09×
Wisconsin11,9751.01×
Kentucky11,5551.17×
Maryland11,3330.83×
Minnesota11,0530.98×
Louisiana10,9461.07×
Oklahoma10,1431.16×
Oregon9,7801.08×
Mississippi7,4151.14×
Arkansas7,2791.12×
Connecticut6,8610.87×
Utah6,7410.95×
Kansas6,7011.08×
Iowa6,6691.02×
Nevada6,1680.81×
West Virginia4,4161.2×
New Mexico4,3511.1×
Idaho4,0891.03×
Nebraska3,8550.97×
Maine3,2231.14×
New Hampshire3,1281×
Hawaii3,1020.91×
Montana2,4641.12×
Rhode Island2,1140.84×
South Dakota1,8611.02×
North Dakota1,7431.07×
Alaska1,7371.03×
Delaware1,6770.77×
Washington, District of Columbia1,5720.66×
Vermont1,2200.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steam cleaning audience
BrandAffinityCategory
Commercial cleaning5.89×Business & Career
United States1.63×Travel & Leisure
Personal finance1.51×Business & Career
Carpet3.17×Home & Garden
Environmental remediation5.21×Politics & Society
Spring cleaning3.58×Home & Garden
Happiness1.55×Health
Mobile app1.51×Technology & Electronics
Sales promotion1.62×Shopping
Instant messaging1.78×Internet & Social Media
Air freshener8.87×Home & Garden
Upholstery4.54×Home & Garden
Used Cars2.62×Cars & Mobility
Cleaning3.02×Home & Garden
Grout12.71×Home & Garden
Wells Fargo1.54×Business & Career
AutoZone1.54×Cars & Mobility
Tile2.89×Home & Garden
Flatline1.93×Technology & Electronics
Powerball1.52×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steam cleaning audience
TraitClusterScore
Family OrientationCONSERVATISM1.46
SustainabilityBALANCE1.43
Quality AwarenessPREMIUM1.31
Need for SecurityCONSERVATISM1.27
Career OrientationPOWER1.22
TravellingTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Steam cleaning
CountryShare
United States28.4%
Australia8.0%
Turkey7.4%

See Steam cleaning audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Steam cleaning have in United States?

Steam cleaning has an estimated audience of 790,059 people in United States, concentrated in California and Texas.

What is the gender split and age of Steam cleaning fans?

45.5% of Steam cleaning fans are female, 54.5% are male, with an average age of 37.9 years.

Which brands do Steam cleaning fans like most?

Steam cleaning fans show strongest brand affinity for Commercial cleaning (5.89×), United States (1.63×), and Personal finance (1.51×) over the country average.

Where do Steam cleaning fans live in United States?

Steam cleaning fans in United States are most concentrated in California (reach 86,541), Texas (reach 71,726), and Florida (reach 44,964). These three regions account for the largest share of the active audience.

What other brands do Steam cleaning fans also like?

Beyond Steam cleaning itself, the audience over-indexes on United States (1.63×), Personal finance (1.51×), Carpet (3.17×), and Environmental remediation (5.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steam cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.