Rascasse Audience Intelligence

Steam cleaning Audience in United States

A data profile of the people who buy, follow and care about Steam cleaning in United States — modelled from more than twelve digital signal sources. Steam cleaning has an estimated audience of 790,059 people in United States.

#9571among Topic in United States#1248in Home & Garden

The average Steam cleaning fan in United States is 37.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Commercial cleaning, United States, Personal finance, with strongest over-indexing on Commercial cleaning (5.89× the country average).

Demographically, the Steam cleaning audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steam cleaning fan in United States is balanced, around 37.9 years old, with strong Family Orientation tendencies and a notable affinity for Commercial cleaning.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steam cleaning profile in United States.

Audience size
790K
in United States
Gender
45.5%♀
54.5% male
Age
37.9
average years
Country rank
#27692
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steam cleaning fans

45.5% are female, 54.5% are male, average age 37.9.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Steam cleaning audience in United States
MetricValue
Female45.5%
Male54.5%
Average age37.9
Estimated audience size790,059
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Steam cleaning audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3920%
40-4919%
50+17%
Fig. 04

Worldwide distribution

28.3%

of the worldwide Steam cleaning audience comes from United States.

Worldwide audience distribution share by country for Steam cleaning
CountryShare
United States28.3%
Australia8.0%
Turkey7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steam cleaning audience in United States is strongest.

Fig. 05

Top regions by affinity

Steam cleaning fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~5K1.27×
02Montana~3K1.19×
03Mississippi~8K1.17×
04North Dakota~2K1.16×
05Maine~3K1.15×
06Alaska~2K1.14×
07Michigan~20K1.13×
08Arkansas~7K1.12×
09Alabama~10K1.11×
10New Mexico~4K1.11×
11Kentucky~10K1.10×
12Oklahoma~10K1.10×
13Louisiana~10K1.09×
14Idaho~4K1.09×
15South Dakota~2K1.09×
16Ohio~30K1.08×
17Tennessee~20K1.08×
18Kansas~7K1.07×
19Indiana~20K1.04×
20Oregon~9K1.04×
21Missouri~10K1.03×
22Iowa~7K1.03×
23Nebraska~4K1.02×
24New Hampshire~3K1.02×
25South Carolina~10K1.01×
26Washington~20K1.00×
27Texas~70K0.99×
28North Carolina~20K0.99×
29Wisconsin~10K0.99×
30Hawaii~3K0.99×
31Minnesota~10K0.98×
32Pennsylvania~30K0.97×
33Colorado~10K0.97×
34Utah~7K0.97×
35California~80K0.95×
36Illinois~30K0.95×
37Vermont~1K0.95×
38Georgia~20K0.94×
39Virginia~20K0.91×
40Arizona~10K0.88×
41Connecticut~7K0.87×
42Rhode Island~2K0.87×
43Massachusetts~10K0.83×
44Florida~40K0.82×
45New York~40K0.82×
46Maryland~10K0.82×
47Delaware~2K0.82×
48Nevada~6K0.81×
49New Jersey~20K0.80×
50Washington, District of Columbia~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Steam cleaning, United States
0.67×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steam cleaning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steam cleaning audience
#·InterestCategoryAffinity×
01GroutHome & Garden12.71×
02Air freshenerHome & Garden8.87×
03Commercial cleaningBusiness & Career5.89×
04Environmental remediationPolitics & Society5.21×
05UpholsteryHome & Garden4.54×
06Spring cleaningHome & Garden3.58×
07CarpetHome & Garden3.17×
08CleaningHome & Garden3.02×
09TileHome & Garden2.89×
10Used CarsCars & Mobility2.62×
11FlatlineTechnology & Electronics1.93×
12Instant messagingInternet & Social Media1.78×
13United StatesTravel & Leisure1.63×
14Sales promotionShopping1.62×
15HappinessHealth1.55×
16Wells FargoBusiness & Career1.54×
17AutoZoneCars & Mobility1.54×
18PowerballGames1.52×
19Personal financeBusiness & Career1.51×
20Mobile appTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steam cleaning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steam cleaning audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.40×
Quality AwarenessPREMIUM1.39×
Need for SecurityCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steam cleaning audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.81×
MindfulnessBALANCE0.85×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steam cleaning have in United States?

Steam cleaning has an estimated audience of 790,059 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Steam cleaning fans?

45.5% of Steam cleaning fans are female, 54.5% are male, with an average age of 37.9 years.

03

Which brands do Steam cleaning fans like most?

Steam cleaning fans show strongest brand affinity for Commercial cleaning (5.89×), United States (1.63×), and Personal finance (1.51×) over the country average.

04

Where do Steam cleaning fans live in United States?

Steam cleaning fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Steam cleaning fans also like?

Beyond Steam cleaning itself, the audience over-indexes on United States (1.63×), Personal finance (1.51×), Carpet (3.17×), and Environmental remediation (5.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Steam cleaning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Steam cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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