Rascasse Audience Intelligence

Air freshener Audience in United States

A data profile of the people who buy, follow and care about Air freshener in United States — modelled from more than twelve digital signal sources. Air freshener has an estimated audience of 2,227,768 people in United States.

#5976among Topic in United States#742in Home & Garden

The average Air freshener fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carpet cleaning, AutoZone, Odor, with strongest over-indexing on Carpet cleaning (3.71× the country average).

Demographically, the Air freshener audience skews more female with an average age of 43.1, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Air freshener fan in United States is more female, around 43.1 years old, with strong DIY Mentality tendencies and a notable affinity for Carpet cleaning.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Air freshener profile in United States.

Audience size
2.2M
in United States
Gender
72.5%♀
27.5% male
Age
43.1
average years
Country rank
#13059
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Air freshener fans

72.5% are female, 27.5% are male, average age 43.1.

Fig. 02

Gender split

72.5%
Female
27.5%
Male
Demographic split for Air freshener audience in United States
MetricValue
Female72.5%
Male27.5%
Average age43.1
Estimated audience size2,227,768
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Air freshener audience in United States
Age bracketShare%
16-1918%
20-2912%
30-3914%
40-4924%
50+32%
Fig. 04

Worldwide distribution

42.6%

of the worldwide Air freshener audience comes from United States.

Worldwide audience distribution share by country for Air freshener
CountryShare
United States42.6%
United Kingdom6.7%
South Korea4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Air freshener audience in United States is strongest.

Fig. 05

Top regions by affinity

Air freshener fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~40K1.41×
02Mississippi~30K1.39×
03Alabama~40K1.27×
04Georgia~90K1.24×
05Texas~200K1.21×
06South Carolina~40K1.18×
07Illinois~80K1.14×
08Maryland~40K1.12×
09California~300K1.11×
10North Carolina~70K1.09×
11Florida~200K1.08×
12Kentucky~30K1.08×
13Arkansas~20K1.08×
14North Dakota~5K1.08×
15New York~100K1.07×
16Tennessee~50K1.07×
17Indiana~40K1.06×
18Nevada~20K1.05×
19Missouri~40K1.04×
20Pennsylvania~80K1.03×
21Iowa~20K1.03×
22Delaware~6K1.03×
23New Jersey~60K1.02×
24Oklahoma~30K1.02×
25Connecticut~20K1.02×
26Kansas~20K1.02×
27West Virginia~10K1.01×
28Michigan~60K1.00×
29Arizona~50K1.00×
30New Mexico~10K1.00×
31Ohio~70K0.99×
32Virginia~50K0.99×
33Wisconsin~30K0.99×
34Minnesota~30K0.97×
35Nebraska~10K0.97×
36Hawaii~9K0.95×
37Utah~20K0.94×
38South Dakota~5K0.94×
39Massachusetts~40K0.92×
40Washington, District of Columbia~6K0.90×
41Rhode Island~6K0.89×
42Maine~7K0.86×
43Alaska~4K0.86×
44Washington~40K0.84×
45New Hampshire~7K0.84×
46Vermont~3K0.83×
47Idaho~9K0.82×
48Colorado~30K0.81×
49Oregon~20K0.78×
50Montana~5K0.78×
Fig. 06

Affinity by region

Affinity by region — Air freshener, United States
0.78×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Air freshener audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Air freshener audience
#·InterestCategoryAffinity×
01Steam cleaningHome & Garden8.22×
02Carpet cleaningHome & Garden3.71×
03Cleaning agentHome & Garden2.64×
04Auto maintenanceCars & Mobility1.97×
05OdorBeauty & Wellness1.94×
06CarpetHome & Garden1.81×
07O'Reilly Auto PartsCars & Mobility1.76×
08CleaningHome & Garden1.75×
09Diaper bagKids & Family1.73×
10Spring cleaningHome & Garden1.71×
11Litter boxPets & Animals1.71×
12CarvanaCars & Mobility1.65×
13BacteriaHealth1.63×
14Used CarsCars & Mobility1.59×
15ShampooBeauty & Wellness1.55×
16Maltese (dog)Pets & Animals1.54×
17SoapBeauty & Wellness1.52×
18AutoZoneCars & Mobility1.51×
19Chihuahua (dog)Pets & Animals1.50×
20Pomeranian (dog)Pets & Animals1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Air freshener audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Air freshener audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.20×
Need for SecurityCONSERVATISM1.17×
CreativityOPEN1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Air freshener audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.81×
TravellingTHRILL0.81×
PatriotismCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Air freshener have in United States?

Air freshener has an estimated audience of 2,227,768 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Air freshener fans?

72.5% of Air freshener fans are female, 27.5% are male, with an average age of 43.1 years.

03

Which brands do Air freshener fans like most?

Air freshener fans show strongest brand affinity for Carpet cleaning (3.71×), AutoZone (1.51×), and Odor (1.94×) over the country average.

04

Where do Air freshener fans live in United States?

Air freshener fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Air freshener fans also like?

Beyond Air freshener itself, the audience over-indexes on AutoZone (1.51×), Odor (1.94×), O'Reilly Auto Parts (1.76×), and Carpet (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Air freshener audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Air freshener. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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