Air freshener Audience in United States

Air freshener logo

Air freshener has an estimated audience of 2,227,768 people in United States. 72.5% are female, 27.5% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Carpet cleaning, AutoZone, Odor, Carpet, O'Reilly Auto Parts.

The average Air freshener fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Carpet cleaning, AutoZone, Odor, with strongest over-indexing on Carpet cleaning (3.71× the country average). Demographically, the Air freshener audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Air freshener fans

Demographic split for Air freshener audience in United States
MetricValue
Female72.5%
Male27.5%
Average age43.1
Estimated audience size2,227,768

Audience persona

The typical Air freshener fan in United States is more female, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for Carpet cleaning.

Top regions in United States

Top regions ranked by reach for Air freshener in United States
RegionReachAffinity
California287,4441.17×
Texas244,8601.28×
Florida171,7181.14×
New York145,3201.17×
Illinois87,9141.18×
Georgia87,2461.27×
Pennsylvania80,5291.07×
North Carolina73,9981.1×
Ohio68,9701×
New Jersey62,4101.1×
Michigan60,3531.04×
Virginia55,2711.02×
Tennessee47,3421.06×
Arizona47,2051.04×
Maryland45,0291.18×
Indiana42,0931.03×
Massachusetts41,8440.95×
South Carolina40,3761.2×
Washington40,0540.9×
Louisiana40,0241.39×
Alabama38,5601.24×
Missouri36,8391.03×
Wisconsin33,1830.99×
Minnesota30,1810.95×
Kentucky29,9051.07×
Colorado29,0780.83×
Mississippi24,5421.34×
Nevada24,4441.13×
Connecticut23,9161.07×
Oklahoma23,0900.93×
Oregon19,5530.77×
Utah19,1810.96×
Iowa18,7161.02×
Arkansas18,5961.01×
Kansas16,8630.96×
New Mexico11,0440.99×
Nebraska10,4030.93×
West Virginia9,7510.94×
Hawaii8,9360.93×
Idaho8,2540.74×
New Hampshire7,1860.82×
Maine6,5040.82×
Delaware6,2921.02×
Rhode Island6,0340.85×
Washington, District of Columbia6,0200.9×
North Dakota4,8911.07×
South Dakota4,3260.84×
Montana3,7700.61×
Alaska3,1350.66×
Vermont2,6280.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Air freshener audience
BrandAffinityCategory
Carpet cleaning3.71×Home & Garden
AutoZone1.51×Cars & Mobility
Odor1.94×Beauty & Wellness
Carpet1.81×Home & Garden
O'Reilly Auto Parts1.76×Cars & Mobility
Diaper bag1.73×Kids & Family
Shampoo1.55×Beauty & Wellness
Carvana1.65×Cars & Mobility
Used Cars1.59×Cars & Mobility
Cleaning1.75×Home & Garden
Chihuahua (dog)1.5×Pets & Animals
Cleaning agent2.64×Home & Garden
Bacteria1.63×Health
Steam cleaning8.22×Home & Garden
Spring cleaning1.71×Home & Garden
Pomeranian (dog)1.5×Pets & Animals
Auto maintenance1.97×Cars & Mobility
Litter box1.71×Pets & Animals
Maltese (dog)1.54×Pets & Animals
Progressive Corporation1.55×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Air freshener audience
TraitClusterScore
Family OrientationCONSERVATISM1.8
Price SensitivityPREMIUM1.31
Convenience OrientationPREMIUM1.31
Quality AwarenessPREMIUM1.27
IndulgenceJOY1.22
CreativityOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Air freshener
CountryShare
United States42.7%
United Kingdom6.7%
South Korea4.7%

See Air freshener audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Air freshener have in United States?

Air freshener has an estimated audience of 2,227,768 people in United States, concentrated in California and Texas.

What is the gender split and age of Air freshener fans?

72.5% of Air freshener fans are female, 27.5% are male, with an average age of 43.1 years.

Which brands do Air freshener fans like most?

Air freshener fans show strongest brand affinity for Carpet cleaning (3.71×), AutoZone (1.51×), and Odor (1.94×) over the country average.

Where do Air freshener fans live in United States?

Air freshener fans in United States are most concentrated in California (reach 287,444), Texas (reach 244,860), and Florida (reach 171,718). These three regions account for the largest share of the active audience.

What other brands do Air freshener fans also like?

Beyond Air freshener itself, the audience over-indexes on AutoZone (1.51×), Odor (1.94×), Carpet (1.81×), and O'Reilly Auto Parts (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Air freshener. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.