Rascasse Audience Intelligence

Cleaning agent Audience in United States

A data profile of the people who buy, follow and care about Cleaning agent in United States — modelled from more than twelve digital signal sources. Cleaning agent has an estimated audience of 7,806,060 people in United States.

#2782among Topic in United States#326in Home & Garden

The average Cleaning agent fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Counter-terrorism awareness, Planet Fitness, Diaper bag, with strongest over-indexing on Counter-terrorism awareness (24.72× the country average).

Demographically, the Cleaning agent audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cleaning agent fan in United States is more female, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Counter-terrorism awareness.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cleaning agent profile in United States.

Audience size
7.8M
in United States
Gender
62.7%♀
37.3% male
Age
42.0
average years
Country rank
#4547
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cleaning agent fans

62.7% are female, 37.3% are male, average age 42.0.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Cleaning agent audience in United States
MetricValue
Female62.7%
Male37.3%
Average age42.0
Estimated audience size7,806,060
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Cleaning agent audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3918%
40-4921%
50+28%
Fig. 04

Worldwide distribution

27.0%

of the worldwide Cleaning agent audience comes from United States.

Worldwide audience distribution share by country for Cleaning agent
CountryShare
United States27.0%
United Kingdom7.5%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cleaning agent audience in United States is strongest.

Fig. 05

Top regions by affinity

Cleaning agent fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K1.11×
02Kentucky~100K1.09×
03South Carolina~100K1.08×
04Alaska~20K1.07×
05South Dakota~20K1.06×
06North Dakota~20K1.06×
07West Virginia~40K1.04×
08Montana~20K1.04×
09Louisiana~100K1.03×
10Arkansas~70K1.03×
11Mississippi~70K1.03×
12Delaware~20K1.03×
13Rhode Island~30K1.02×
14Indiana~100K1.01×
15Idaho~40K1.01×
16New Mexico~40K1.01×
17New Hampshire~30K1.01×
18Vermont~10K1.01×
19Oklahoma~90K1.00×
20Hawaii~30K1.00×
21Maine~30K1.00×
22Tennessee~200K0.99×
23Iowa~60K0.99×
24Kansas~60K0.99×
25Nebraska~40K0.99×
26Florida~500K0.98×
27Georgia~200K0.98×
28Wisconsin~100K0.97×
29North Carolina~200K0.96×
30Michigan~200K0.96×
31Missouri~100K0.96×
32Connecticut~80K0.96×
33Washington, District of Columbia~20K0.95×
34Ohio~200K0.94×
35Arizona~100K0.94×
36Nevada~70K0.94×
37Utah~70K0.93×
38Illinois~200K0.92×
39Oregon~80K0.92×
40Maryland~100K0.91×
41New Jersey~200K0.90×
42Virginia~200K0.90×
43Washington~100K0.90×
44Massachusetts~100K0.89×
45Colorado~100K0.89×
46Minnesota~100K0.89×
47Pennsylvania~200K0.88×
48Texas~600K0.85×
49California~700K0.84×
50New York~400K0.81×
Fig. 06

Affinity by region

Affinity by region — Cleaning agent, United States
0.81×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cleaning agent audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cleaning agent audience
#·InterestCategoryAffinity×
01Counter-terrorism awarenessPolitics & Society24.72×
02Insect repellentHealth6.75×
03Air purifierHome & Garden5.68×
04Diaper bagKids & Family3.94×
05LaundryHome & Garden3.77×
06Microwave ovenHome & Garden3.29×
07Sustainable energyHome & Garden3.06×
08Planet FitnessSports2.83×
09Renewable energyBusiness & Career2.52×
10MetaphysicsBusiness & Career2.41×
11Discount storesShopping2.18×
12PharmacyBusiness & Career2.09×
13KitchenwareHome & Garden2.09×
14Home AppliancesHome & Garden1.83×
15Organic foodFood & Beverages1.75×
16WalgreensShopping1.74×
17Dollar GeneralShopping1.72×
18Pizza HutFood & Beverages1.61×
19Trader Joe'sShopping1.60×
20Hobby LobbyHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cleaning agent audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cleaning agent audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.32×
Convenience OrientationPREMIUM1.64×
Quality AwarenessPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cleaning agent audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
Risk AppetiteTHRILL0.87×
MindfulnessBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cleaning agent have in United States?

Cleaning agent has an estimated audience of 7,806,060 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cleaning agent fans?

62.7% of Cleaning agent fans are female, 37.3% are male, with an average age of 42.0 years.

03

Which brands do Cleaning agent fans like most?

Cleaning agent fans show strongest brand affinity for Counter-terrorism awareness (24.72×), Planet Fitness (2.83×), and Diaper bag (3.94×) over the country average.

04

Where do Cleaning agent fans live in United States?

Cleaning agent fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Cleaning agent fans also like?

Beyond Cleaning agent itself, the audience over-indexes on Planet Fitness (2.83×), Diaper bag (3.94×), Laundry (3.77×), and Microwave oven (3.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Cleaning agent audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cleaning agent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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