Cleaning agent Audience in United States
Cleaning agent has an estimated audience of 7,806,060 people in United States. 62.7% are female, 37.3% are male, average age 42.0. Top brand affinities: Governor of Michigan, Goop, headspace, Cherish (group), Fairy godmother.
Top brand affinities include Governor of Michigan, Goop, headspace, with strongest over-indexing on Governor of Michigan (15.36× the country average). Demographically, the Cleaning agent audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Category: Home & Garden · Type: Topic
Demographics of Cleaning agent fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 42.0 |
| Estimated audience size | 7,806,060 |
Audience persona
The typical Cleaning agent fan in United States is more female, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Governor of Michigan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 15.36× | Politics & Society |
| Goop | 10.45× | Internet & Social Media |
| headspace | 16.54× | Health |
| Cherish (group) | 18.35× | Music & Radio |
| Fairy godmother | 12.5× | Literature |
| Wok | 10.8× | Food & Beverages |
| Google Home | 9.55× | Technology & Electronics |
| Grinch | 5.69× | Movies & TV |
| Vocal harmony | 6.38× | Music & Radio |
| Hibachi | 10.7× | Food & Beverages |
| Grace Slick | 11.56× | Music & Radio |
| Historic site | 5.37× | Arts & Culture |
| El Paso County, Colorado | 16.13× | Travel & Leisure |
| Hipster | 12× | Politics & Society |
| TV Fanatic | 10.7× | Movies & TV |
| Nebraska Cornhuskers football | 3.35× | Sports |
| Cryptic crossword | 14.29× | Technology & Electronics |
| Ira Glass | 15.87× | Music & Radio |
| Kikar HaShabbat | 14.77× | News |
| Guitarist (magazine) | 9.62× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.33 |
| Quality Awareness | PREMIUM | 1.55 |
| Price Sensitivity | PREMIUM | 1.48 |
| Convenience Orientation | PREMIUM | 1.48 |
| Indulgence | JOY | 1.35 |
| Need for Security | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| United Kingdom | 7.5% |
| Germany | 7.1% |
See Cleaning agent audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cleaning agent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.