A data profile of the people who buy, follow and care about Counter-terrorism awareness in United States — modelled from more than twelve digital signal sources. Counter-terrorism awareness has an estimated audience of 1,127,796 people in United States.
Counter-terrorism awareness has an estimated audience of 1,127,796 people in United States. 30.9% are female, 69.1% are male, average age 39.2. Top brand affinities: The UPS Store, Cleaning agent, RT (TV network), Area 51, Call of Duty 3.
Top brand affinities include The UPS Store, Cleaning agent, RT (TV network), with strongest over-indexing on The UPS Store (13.68× the country average).
Demographically, the Counter-terrorism awareness audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
The typical Counter-terrorism awareness fan in United States is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for The UPS Store.
The key figures that characterise the Counter-terrorism awareness profile in United States.
30.9% are female, 69.1% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 39.2 |
| Estimated audience size | 1,127,796 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 25% |
of the worldwide Counter-terrorism awareness audience comes from United States.
| Country | Share |
|---|---|
| United States | 23.9% |
| Colombia | 8.1% |
| Italy | 6.3% |
The strongest cross-interests of the Counter-terrorism awareness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Quake (series) | Games | 88.88× | ||
| 02 | H1Z1 | Games | 88.16× | ||
| 03 | Area 51 | Travel & Leisure | 58.67× | ||
| 04 | Scrubbing Bubbles | Home & Garden | 56.43× | ||
| 05 | Morrisons | Food & Beverages | 55.80× | ||
| 06 | The Maids | Movies & TV | 49.32× | ||
| 07 | Call of Duty 3 | Games | 48.68× | ||
| 08 | Ariel (detergent) | Home & Garden | 46.67× | ||
| 09 | RT (TV network) | Movies & TV | 42.47× | ||
| 10 | Fairy (brand) | Home & Garden | 42.25× | ||
| 11 | Young professional | Business & Career | 37.66× | ||
| 12 | White-collar worker | Business & Career | 33.47× | ||
| 13 | Tom Clancy's Rainbow Six Siege | Games | 26.03× | ||
| 14 | Practical shooting | Sports | 25.29× | ||
| 15 | Cleaning agent | Home & Garden | 24.72× | ||
| 16 | Indoor air quality | Home & Garden | 22.42× | ||
| 17 | The Last of Us | Games | 19.70× | ||
| 18 | Carpet cleaning | Home & Garden | 14.41× | ||
| 19 | The UPS Store | Shopping | 13.68× | ||
| 20 | Spring cleaning | Home & Garden | 11.37× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.80× | |
| Urban Lifestyle | OPEN | 1.57× | |
| Individualism | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Community Orientation | OPEN | 0.82× | |
| Spirituality | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Counter-terrorism awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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