Counter-terrorism awareness Audience in United States
Counter-terrorism awareness has an estimated audience of 1,127,796 people in United States. 30.9% are female, 69.1% are male, average age 39.2. Top brand affinities: The UPS Store, Cleaning agent, RT (TV network), Area 51, Call of Duty 3.
Top brand affinities include The UPS Store, Cleaning agent, RT (TV network), with strongest over-indexing on The UPS Store (13.68× the country average). Demographically, the Counter-terrorism awareness audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Politics & Society · Type: Topic
Demographics of Counter-terrorism awareness fans
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 39.2 |
| Estimated audience size | 1,127,796 |
Audience persona
The typical Counter-terrorism awareness fan in United States is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for The UPS Store.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The UPS Store | 13.68× | Shopping |
| Cleaning agent | 24.72× | Home & Garden |
| RT (TV network) | 42.47× | Movies & TV |
| Area 51 | 58.67× | Travel & Leisure |
| Call of Duty 3 | 48.68× | Games |
| The Last of Us | 19.7× | Games |
| Quake (series) | 88.88× | Games |
| Spring cleaning | 11.37× | Home & Garden |
| Carpet cleaning | 14.41× | Home & Garden |
| Ariel (detergent) | 46.67× | Home & Garden |
| H1Z1 | 88.16× | Games |
| Indoor air quality | 22.42× | Home & Garden |
| White-collar worker | 33.47× | Business & Career |
| The Maids | 49.32× | Movies & TV |
| Practical shooting | 25.29× | Sports |
| Scrubbing Bubbles | 56.43× | Home & Garden |
| Morrisons | 55.8× | Food & Beverages |
| Fairy (brand) | 42.25× | Home & Garden |
| Young professional | 37.66× | Business & Career |
| Counter-Strike: Source | 90.01× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 29.27 |
| Risk Appetite | THRILL | 2.16 |
| Luxury Orientation | PREMIUM | 1.8 |
| LGBTQ+ Identity | OPEN | 1.58 |
| Need for Security | CONSERVATISM | 1.58 |
| Individualism | JOY | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Colombia | 8.1% |
| Italy | 6.3% |
See Counter-terrorism awareness audiences in other countries
- Counter-terrorism awareness — Germany
- Counter-terrorism awareness — United Kingdom
- Counter-terrorism awareness — France
- Counter-terrorism awareness — Italy
- Counter-terrorism awareness — Spain
- Counter-terrorism awareness — Brazil
- Counter-terrorism awareness — Japan
- Counter-terrorism awareness — South Korea
- Counter-terrorism awareness — India
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Counter-terrorism awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.