Rascasse Audience Intelligence

Area 51 Audience in United States

A data profile of the people who buy, follow and care about Area 51 in United States — modelled from more than twelve digital signal sources. Area 51 has an estimated audience of 1,133,035 people in United States.

#51among POI in United States#1902among POI in United States#1628in Travel & Leisure

The average Area 51 fan in United States is 33.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Area 51 profile in United States.

Audience size
1.1M
in United States
Gender
38.9%♀
61.1% male
Age
33.3
average years
Country rank
#21725
POI in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Area 51 fans

38.9% are female, 61.1% are male, average age 33.3.

Fig. 02

Gender split

38.9%
Female
61.1%
Male
Demographic split for Area 51 audience in United States
MetricValue
Female38.9%
Male61.1%
Average age33.3
Estimated audience size1,133,035
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Area 51 audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3916%
40-4914%
50+12%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Area 51 audience comes from United States.

Worldwide audience distribution share by country for Area 51
CountryShare
United States29.3%
Italy12.6%
Mexico6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Area 51 audience in United States is strongest.

Fig. 05

Top regions by affinity

Area 51 fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~60K5.39×
02Utah~20K2.06×
03New Mexico~10K1.91×
04Arizona~40K1.74×
05Mississippi~10K1.09×
06Texas~100K1.06×
07California~100K1.05×
08Missouri~20K0.99×
09Alabama~20K0.97×
10Virginia~30K0.95×
11Arkansas~9K0.95×
12Idaho~5K0.95×
13Oregon~10K0.94×
14Oklahoma~10K0.94×
15Washington~20K0.92×
16Iowa~9K0.92×
17North Dakota~2K0.92×
18New York~60K0.91×
19Colorado~20K0.91×
20Louisiana~10K0.91×
21Alaska~2K0.91×
22Georgia~30K0.90×
23Florida~70K0.89×
24North Carolina~30K0.88×
25Wyoming~1K0.87×
26Tennessee~20K0.86×
27Kansas~8K0.86×
28South Dakota~2K0.86×
29Illinois~30K0.85×
30Indiana~20K0.84×
31South Carolina~10K0.84×
32Montana~3K0.84×
33Kentucky~10K0.83×
34West Virginia~4K0.83×
35Ohio~30K0.82×
36New Jersey~20K0.82×
37Nebraska~5K0.80×
38Pennsylvania~30K0.79×
39Maryland~20K0.79×
40Massachusetts~20K0.78×
41Hawaii~4K0.78×
42Michigan~20K0.76×
43New Hampshire~3K0.76×
44Washington, District of Columbia~3K0.76×
45Wisconsin~10K0.75×
46Minnesota~10K0.75×
47Rhode Island~3K0.72×
48Connecticut~8K0.69×
49Maine~3K0.69×
50Delaware~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Area 51, United States
0.69×1.00×5.39×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Area 51. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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