The Maids Audience in United States

The Maids logo

The Maids has an estimated audience of 632,665 people in United States. 66.3% are female, 33.7% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Kendra Scott, San Jacinto, California, FAO Schwarz, Cincinnati Bearcats, HydraFacial.

The average The Maids fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kendra Scott, San Jacinto, California, FAO Schwarz, with strongest over-indexing on Kendra Scott (26.59× the country average). Demographically, the The Maids audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of The Maids fans

Demographic split for The Maids audience in United States
MetricValue
Female66.3%
Male33.7%
Average age41.1
Estimated audience size632,665

Audience persona

The typical The Maids fan in United States is more female, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for The Maids in United States
RegionReachAffinity
California64,8270.93×
Texas53,5570.98×
Florida37,2200.87×
New York34,0310.96×
North Carolina22,3491.17×
Illinois21,9071.04×
Ohio21,2671.09×
Pennsylvania20,0200.94×
Massachusetts17,2021.38×
Virginia16,4311.07×
Michigan16,1480.98×
Georgia15,8860.82×
New Jersey15,8200.98×
Washington14,3271.13×
Arizona12,6320.98×
Tennessee11,4880.91×
Indiana11,2490.97×
Alabama11,1931.27×
Missouri11,0831.09×
Minnesota10,0931.11×
Wisconsin9,9761.05×
Colorado9,9090.99×
Maryland9,9070.91×
Oregon8,4521.17×
Louisiana8,4511.04×
Connecticut8,1121.28×
South Carolina7,9300.83×
Kentucky7,1120.9×
Oklahoma6,7170.96×
Kansas6,7131.35×
Utah6,2511.1×
Iowa5,3101.02×
Nevada4,8200.79×
Mississippi4,5420.87×
Arkansas4,5000.86×
Nebraska3,6461.15×
New Mexico3,5421.12×
New Hampshire3,2461.3×
Idaho3,1711×
Hawaii2,6670.98×
West Virginia2,2960.78×
Maine2,1860.96×
Rhode Island2,0611.02×
Delaware1,7411×
Washington, District of Columbia1,6470.87×
Montana1,5940.91×
South Dakota1,2570.86×
Vermont1,0960.99×
Alaska1,0410.77×
North Dakota1,0130.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Maids audience
BrandAffinityCategory
Kendra Scott26.59×Fashion & Accessoires
San Jacinto, California48.43×Travel & Leisure
FAO Schwarz17.41×Shopping
Cincinnati Bearcats20.94×Sports
HydraFacial13.03×Beauty & Wellness
Collectable2.02×Kids & Family
Layne Staley7.87×Music & Radio
Nationality2.29×Politics & Society
Elsword16.23×Games
Surf kayaking14.2×Sports
Pillow1.98×Home & Garden
Jingoism1.59×Politics & Society
Bank account1.81×Business & Career
Paducah, Kentucky6.85×Travel & Leisure
Kanna Hashimoto20×Movies & TV
Jesse Plemons2.17×Movies & TV
Holladay, Utah21.55×Travel & Leisure
Nebraska Cornhuskers football2.13×Sports
Cherish (group)6.26×Music & Radio
Krasnodar16.32×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Maids audience
TraitClusterScore
PatriotismCONSERVATISM3.3
Family OrientationCONSERVATISM1.9
Community OrientationOPEN1.87
SpiritualityBALANCE1.84
IndividualismJOY1.66
Price SensitivityPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for The Maids
CountryShare
United States41.0%
United Kingdom6.6%
India5.3%

See The Maids audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does The Maids have in United States?

The Maids has an estimated audience of 632,665 people in United States, concentrated in California and Texas.

What is the gender split and age of The Maids fans?

66.3% of The Maids fans are female, 33.7% are male, with an average age of 41.1 years.

Which brands do The Maids fans like most?

The Maids fans show strongest brand affinity for Kendra Scott (26.59×), San Jacinto, California (48.43×), and FAO Schwarz (17.41×) over the country average.

Where do The Maids fans live in United States?

The Maids fans in United States are most concentrated in California (reach 64,827), Texas (reach 53,557), and Florida (reach 37,220). These three regions account for the largest share of the active audience.

What other brands do The Maids fans also like?

Beyond The Maids itself, the audience over-indexes on San Jacinto, California (48.43×), FAO Schwarz (17.41×), Cincinnati Bearcats (20.94×), and HydraFacial (13.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Maids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.