Rascasse Audience Intelligence

The Maids Audience in United States

A data profile of the people who buy, follow and care about The Maids in United States — modelled from more than twelve digital signal sources. The Maids has an estimated audience of 658,571 people in United States.

#2639among Movie / TV Show / Series in United States#5771in Movies & TV

The average The Maids fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Copa Airlines, Anjelica Huston, The A-Team, with strongest over-indexing on Copa Airlines (87.23× the country average).

Demographically, the The Maids audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Maids fan in United States is more female, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Copa Airlines.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Maids profile in United States.

Audience size
659K
in United States
Gender
66.3%♀
33.7% male
Age
41.1
average years
Country rank
#31012
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Maids viewers

66.3% are female, 33.7% are male, average age 41.1.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for The Maids audience in United States
MetricValue
Female66.3%
Male33.7%
Average age41.1
Estimated audience size658,571
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the The Maids audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3917%
40-4920%
50+27%
Fig. 04

Worldwide distribution

39.4%

of the worldwide The Maids audience comes from United States.

Worldwide audience distribution share by country for The Maids
CountryShare
United States39.4%
United Kingdom6.5%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Maids audience in United States is strongest.

Fig. 05

Top regions by affinity

The Maids fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~7K1.31×
02Connecticut~8K1.27×
03Massachusetts~20K1.26×
04New Hampshire~3K1.25×
05Alabama~10K1.23×
06Washington~10K1.16×
07Oregon~8K1.16×
08New Mexico~4K1.14×
09Nebraska~4K1.14×
10North Carolina~20K1.13×
11Utah~6K1.07×
12Virginia~20K1.06×
13Missouri~10K1.06×
14Minnesota~10K1.05×
15Louisiana~9K1.05×
16Rhode Island~2K1.04×
17Ohio~20K1.03×
18Hawaii~3K1.03×
19Texas~60K1.02×
20Iowa~5K1.02×
21Vermont~1K1.02×
22Arizona~10K1.01×
23Idaho~3K1.00×
24Delaware~2K1.00×
25Colorado~10K0.99×
26Oklahoma~7K0.99×
27Montana~2K0.98×
28California~70K0.97×
29Illinois~20K0.97×
30Wisconsin~9K0.97×
31Maine~2K0.97×
32New Jersey~20K0.95×
33Indiana~10K0.94×
34South Dakota~1K0.94×
35New York~30K0.93×
36Arkansas~5K0.92×
37Michigan~20K0.91×
38Maryland~10K0.91×
39Alaska~1K0.91×
40Tennessee~10K0.90×
41Kentucky~7K0.90×
42Mississippi~5K0.90×
43Florida~40K0.89×
44Pennsylvania~20K0.89×
45Nevada~5K0.88×
46Washington, District of Columbia~2K0.88×
47North Dakota~1K0.88×
48West Virginia~3K0.86×
49South Carolina~8K0.82×
50Georgia~20K0.80×
Fig. 06

Affinity by region

Affinity by region — The Maids, United States
0.80×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Maids audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Maids audience
#·InterestCategoryAffinity×
01Renaissance HotelsTravel & Leisure113.98×
02The A-TeamMovies & TV95.58×
03Copa AirlinesTravel & Leisure87.23×
04Anjelica HustonMovies & TV80.15×
05CDWTechnology & Electronics70.61×
06Graham NashMusic & Radio69.47×
07AsurionBusiness & Career68.46×
08Four Points by SheratonTravel & Leisure60.36×
09Ron Jon Surf ShopSports51.43×
10Counter-terrorism awarenessPolitics & Society49.32×
11CheapOairTravel & Leisure46.40×
12AeroméxicoTravel & Leisure41.96×
13TransUnionTechnology & Electronics38.29×
14T. Rowe PriceBusiness & Career37.67×
15Alamo Rent a CarCars & Mobility33.72×
16Laurence FishburneMovies & TV27.83×
17Laura DernMovies & TV24.45×
18Elderly careHealth20.29×
19FlightAwareTravel & Leisure14.14×
20Bank of AmericaBusiness & Career10.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Maids audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Maids audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.76×
PatriotismCONSERVATISM3.96×
IndividualismJOY1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Maids audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Early Adopter MentalityPOWER0.81×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Maids have in United States?

The Maids has an estimated audience of 658,571 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Maids viewers?

66.3% of The Maids fans are female, 33.7% are male, with an average age of 41.1 years.

03

Which brands do The Maids fans like most?

The Maids fans show strongest brand affinity for Copa Airlines (87.23×), Anjelica Huston (80.15×), and The A-Team (95.58×) over the country average.

04

Where do The Maids fans live in United States?

The Maids fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Maids fans also like?

Beyond The Maids itself, the audience over-indexes on Anjelica Huston (80.15×), The A-Team (95.58×), CheapOair (46.4×), and TransUnion (38.29×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See The Maids audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Maids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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