Laura Dern Audience in United States

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Laura Dern has an estimated audience of 3,348,536 people in United States. 60.8% are female, 39.2% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Bryce Dallas Howard, Hostelling International, Godzilla, Jeff Goldblum, CheapOair.

The average Laura Dern fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bryce Dallas Howard, Hostelling International, Godzilla, with strongest over-indexing on Bryce Dallas Howard (50.41× the country average). Demographically, the Laura Dern audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Laura Dern fans

Demographic split for Laura Dern audience in United States
MetricValue
Female60.8%
Male39.2%
Average age40.1
Estimated audience size3,348,536

Audience persona

The typical Laura Dern fan in United States is more female, around 40.1 years old, with strong Travelling tendencies and a notable affinity for Bryce Dallas Howard.

Top regions in United States

Top regions ranked by reach for Laura Dern in United States
RegionReachAffinity
California389,3401.06×
Texas270,6180.94×
Florida211,6950.93×
New York182,9200.98×
Illinois120,3591.08×
Pennsylvania114,4041.01×
Ohio106,1101.03×
North Carolina103,3111.03×
Michigan91,0371.04×
Georgia90,1870.87×
Washington83,9741.25×
Virginia80,3550.99×
New Jersey77,3320.91×
Massachusetts74,8301.13×
Tennessee72,1461.07×
Arizona68,3651×
Colorado63,0141.19×
Indiana62,4541.02×
Missouri57,7741.07×
Wisconsin56,3851.12×
Minnesota53,3041.11×
Oregon52,9771.38×
South Carolina49,3380.98×
Maryland48,4900.84×
Kentucky42,4191.01×
Oklahoma38,1541.03×
Alabama37,7080.81×
Connecticut35,6881.06×
Louisiana35,5580.82×
Utah33,1391.11×
Nevada28,0850.87×
Iowa27,9431.01×
Arkansas27,0960.98×
Kansas26,0560.99×
Mississippi20,8310.76×
Idaho18,2161.08×
New Mexico16,1840.96×
Nebraska16,0170.95×
New Hampshire15,2201.15×
Maine13,9901.17×
West Virginia13,7180.88×
Hawaii13,2070.92×
Montana10,8611.17×
Rhode Island10,4320.98×
Washington, District of Columbia8,3420.83×
Delaware7,6600.83×
Vermont6,7861.15×
South Dakota6,5760.85×
Alaska6,1510.86×
North Dakota5,7210.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laura Dern audience
BrandAffinityCategory
Bryce Dallas Howard50.41×Movies & TV
Hostelling International41.63×Travel & Leisure
Godzilla19.96×Movies & TV
Jeff Goldblum33.43×Movies & TV
CheapOair28.5×Travel & Leisure
Jake Johnson59.81×Movies & TV
Hotel Tonight55.87×Travel & Leisure
Sam Neill37.31×Movies & TV
Sideways40.45×Movies & TV
Maasai Mara103.22×Travel & Leisure
Ninja Assassin77.04×Movies & TV
Copa Airlines35.67×Travel & Leisure
TransUnion19.56×Technology & Electronics
Anjelica Huston28.92×Movies & TV
Vincent D'Onofrio27.21×Movies & TV
Bank of America5.31×Business & Career
Week6.12×Business & Career
CDW41.3×Technology & Electronics
Invincible (2006 film)13.76×Movies & TV
Travel agency9.58×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laura Dern audience
TraitClusterScore
TravellingTHRILL2.08
SustainabilityBALANCE1.5
MindfulnessBALANCE1.42
ExtroversionTHRILL1.32
Quality AwarenessPREMIUM1.3
Community OrientationOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Laura Dern
CountryShare
United States41.5%
Germany5.8%
United Kingdom5.5%

See Laura Dern audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Laura Dern have in United States?

Laura Dern has an estimated audience of 3,348,536 people in United States, concentrated in California and Texas.

What is the gender split and age of Laura Dern fans?

60.8% of Laura Dern fans are female, 39.2% are male, with an average age of 40.1 years.

Which brands do Laura Dern fans like most?

Laura Dern fans show strongest brand affinity for Bryce Dallas Howard (50.41×), Hostelling International (41.63×), and Godzilla (19.96×) over the country average.

Where do Laura Dern fans live in United States?

Laura Dern fans in United States are most concentrated in California (reach 389,340), Texas (reach 270,618), and Florida (reach 211,695). These three regions account for the largest share of the active audience.

What other brands do Laura Dern fans also like?

Beyond Laura Dern itself, the audience over-indexes on Hostelling International (41.63×), Godzilla (19.96×), Jeff Goldblum (33.43×), and CheapOair (28.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laura Dern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.