Rascasse Audience Intelligence

Laura Dern Audience in United States

A data profile of the people who buy, follow and care about Laura Dern in United States — modelled from more than twelve digital signal sources. Laura Dern has an estimated audience of 3,378,274 people in United States.

#459among Actor Actress or TV Star in United States#1310among Person in United States#1151in Movies & TV

The average Laura Dern fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hostelling International, Bryce Dallas Howard, Godzilla, with strongest over-indexing on Hostelling International (41.63× the country average).

Demographically, the Laura Dern audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Travelling, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Laura Dern fan in United States is more female, around 40.1 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laura Dern profile in United States.

Audience size
3.4M
in United States
Gender
60.8%♀
39.2% male
Age
40.1
average years
Country rank
#9306
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laura Dern fans

60.8% are female, 39.2% are male, average age 40.1.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Laura Dern audience in United States
MetricValue
Female60.8%
Male39.2%
Average age40.1
Estimated audience size3,378,274
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Laura Dern audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4920%
50+22%
Fig. 04

Worldwide distribution

41.1%

of the worldwide Laura Dern audience comes from United States.

Worldwide audience distribution share by country for Laura Dern
CountryShare
United States41.1%
United Kingdom5.7%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laura Dern audience in United States is strongest.

Fig. 05

Top regions by affinity

Laura Dern fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~50K1.32×
02Washington~80K1.17×
03Montana~10K1.17×
04Vermont~7K1.17×
05Colorado~60K1.16×
06New Hampshire~20K1.15×
07Maine~10K1.15×
08Wisconsin~60K1.12×
09Minnesota~50K1.10×
10Utah~30K1.10×
11Idaho~20K1.10×
12Massachusetts~70K1.09×
13Tennessee~70K1.06×
14Missouri~60K1.06×
15Connecticut~40K1.05×
16Illinois~100K1.04×
17Iowa~30K1.04×
18Ohio~100K1.03×
19Michigan~90K1.03×
20Kentucky~40K1.03×
21California~400K1.02×
22Pennsylvania~100K1.02×
23Oklahoma~40K1.02×
24Kansas~30K1.01×
25Rhode Island~10K1.01×
26Arizona~70K1.00×
27Nebraska~20K1.00×
28New Mexico~20K1.00×
29Indiana~60K0.99×
30Arkansas~30K0.98×
31New York~200K0.96×
32North Carolina~100K0.96×
33Alaska~7K0.96×
34South Carolina~50K0.94×
35West Virginia~10K0.94×
36Virginia~80K0.93×
37North Dakota~6K0.93×
38South Dakota~7K0.92×
39New Jersey~80K0.90×
40Hawaii~10K0.90×
41Delaware~8K0.90×
42Florida~200K0.89×
43Texas~300K0.87×
44Maryland~50K0.86×
45Washington, District of Columbia~9K0.86×
46Nevada~30K0.85×
47Georgia~90K0.84×
48Alabama~40K0.84×
49Louisiana~30K0.80×
50Mississippi~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Laura Dern, United States
0.79×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laura Dern audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laura Dern audience
#·InterestCategoryAffinity×
01Maasai MaraTravel & Leisure103.22×
02Ninja AssassinMovies & TV77.04×
03Jake JohnsonMovies & TV59.81×
04Hotel TonightTravel & Leisure55.87×
05Bryce Dallas HowardMovies & TV50.41×
06Hostelling InternationalTravel & Leisure41.63×
07CDWTechnology & Electronics41.30×
08SidewaysMovies & TV40.45×
09Sam NeillMovies & TV37.31×
10Copa AirlinesTravel & Leisure35.67×
11The A-TeamMovies & TV34.97×
12Jeff GoldblumMovies & TV33.43×
13Anjelica HustonMovies & TV28.92×
14CheapOairTravel & Leisure28.50×
15Vincent D'OnofrioMovies & TV27.21×
16GodzillaMovies & TV19.96×
17TransUnionTechnology & Electronics19.56×
18Invincible (2006 film)Movies & TV13.76×
19WeekBusiness & Career6.12×
20Bank of AmericaBusiness & Career5.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laura Dern audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laura Dern audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.27×
SustainabilityBALANCE1.19×
Price SensitivityPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laura Dern audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.94×
DIY MentalityTHRILL0.95×
Pet OwnershipJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laura Dern have in United States?

Laura Dern has an estimated audience of 3,378,274 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Laura Dern fans?

60.8% of Laura Dern fans are female, 39.2% are male, with an average age of 40.1 years.

03

Which brands do Laura Dern fans like most?

Laura Dern fans show strongest brand affinity for Hostelling International (41.63×), Bryce Dallas Howard (50.41×), and Godzilla (19.96×) over the country average.

04

Where do Laura Dern fans live in United States?

Laura Dern fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Laura Dern fans also like?

Beyond Laura Dern itself, the audience over-indexes on Bryce Dallas Howard (50.41×), Godzilla (19.96×), Jeff Goldblum (33.43×), and Jake Johnson (59.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Laura Dern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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