Rascasse Audience Intelligence

Sideways Audience in United States

A data profile of the people who buy, follow and care about Sideways in United States — modelled from more than twelve digital signal sources. Sideways has an estimated audience of 1,907,738 people in United States.

#460among Website / Newspaper / Magazine in United States#2329in Movies & TV

The average Sideways fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Renaissance Hotels, Anjelica Huston, TransUnion, with strongest over-indexing on Renaissance Hotels (217.23× the country average).

Demographically, the Sideways audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Travelling, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sideways fan in United States is more female, around 40.1 years old, with strong Travelling tendencies and a notable affinity for Renaissance Hotels.

Category: Movies & TV · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sideways profile in United States.

Audience size
1.9M
in United States
Gender
62.8%♀
37.2% male
Age
40.1
average years
Country rank
#14774
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Sideways

62.8% are female, 37.2% are male, average age 40.1.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Sideways audience in United States
MetricValue
Female62.8%
Male37.2%
Average age40.1
Estimated audience size1,907,738
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Sideways audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3917%
40-4919%
50+26%
Fig. 04

Worldwide distribution

35.9%

of the worldwide Sideways audience comes from United States.

Worldwide audience distribution share by country for Sideways
CountryShare
United States35.9%
United Kingdom5.9%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sideways audience in United States is strongest.

Fig. 05

Top regions by affinity

Sideways fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.73×
02Arkansas~30K1.72×
03Oregon~30K1.49×
04Vermont~4K1.29×
05Washington, District of Columbia~7K1.28×
06Washington~50K1.25×
07Colorado~40K1.23×
08Massachusetts~40K1.17×
09New York~100K1.14×
10Arizona~40K1.14×
11Montana~6K1.14×
12Connecticut~20K1.13×
13Maine~8K1.13×
14Idaho~10K1.09×
15New Hampshire~8K1.08×
16Alaska~4K1.07×
17Rhode Island~6K1.04×
18Illinois~70K1.03×
19Minnesota~30K1.03×
20Nebraska~10K1.03×
21Wisconsin~30K1.02×
22Nevada~20K1.01×
23Texas~200K0.99×
24New Mexico~9K0.98×
25Alabama~30K0.96×
26Pennsylvania~60K0.95×
27Missouri~30K0.95×
28Iowa~10K0.94×
29Hawaii~8K0.94×
30New Jersey~40K0.91×
31Virginia~40K0.91×
32Kansas~10K0.91×
33Michigan~40K0.90×
34South Dakota~4K0.89×
35Ohio~50K0.87×
36Maryland~30K0.87×
37Utah~10K0.87×
38Delaware~5K0.87×
39North Carolina~50K0.85×
40North Dakota~3K0.84×
41Indiana~30K0.83×
42Oklahoma~20K0.83×
43Tennessee~30K0.82×
44Kentucky~20K0.81×
45Florida~100K0.80×
46South Carolina~20K0.79×
47Louisiana~20K0.79×
48Georgia~50K0.77×
49West Virginia~7K0.75×
50Mississippi~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Sideways, United States
0.69×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sideways audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sideways audience
#·InterestCategoryAffinity×
01Renaissance HotelsTravel & Leisure217.23×
02CDWTechnology & Electronics94.17×
03Anjelica HustonMovies & TV84.35×
04TomTomTechnology & Electronics79.72×
05China Eastern AirlinesTravel & Leisure75.31×
06The A-TeamMovies & TV72.74×
07Copa AirlinesTravel & Leisure56.89×
08Pitney BowesTechnology & Electronics54.27×
09Silver Linings PlaybookMovies & TV49.32×
10TransUnionTechnology & Electronics48.98×
11Laura DernMovies & TV40.45×
12Stanley SteemerHome & Garden34.24×
13Laurence FishburneMovies & TV31.63×
14Hellboy (film)Movies & TV30.49×
15MonogramHome & Garden21.86×
16AetnaBusiness & Career20.27×
17Anna FarisMovies & TV20.00×
18Olivia MunnMovies & TV20.00×
19ElectroluxHome & Garden20.00×
20ExpediaTravel & Leisure6.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sideways audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sideways audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.81×
Convenience OrientationPREMIUM1.80×
Family OrientationCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sideways audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.81×
Risk AppetiteTHRILL0.84×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sideways have in United States?

Sideways has an estimated audience of 1,907,738 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sideways fans?

62.8% of Sideways fans are female, 37.2% are male, with an average age of 40.1 years.

03

Which brands do Sideways fans like most?

Sideways fans show strongest brand affinity for Renaissance Hotels (217.23×), Anjelica Huston (84.35×), and TransUnion (48.98×) over the country average.

04

Where do Sideways fans live in United States?

Sideways fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sideways fans also like?

Beyond Sideways itself, the audience over-indexes on Anjelica Huston (84.35×), TransUnion (48.98×), CDW (94.17×), and The A-Team (72.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Sideways audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sideways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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