Sideways Audience in United States

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Sideways has an estimated audience of 1,908,987 people in United States. 62.8% are female, 37.2% are male, average age 40.1. Top regions: California, Texas, New York. Top brand affinities: Meals on Wheels, JDM Cars, Cincinnati Bearcats, Home construction, Holladay, Utah.

The average Sideways fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Meals on Wheels, JDM Cars, Cincinnati Bearcats, with strongest over-indexing on Meals on Wheels (19.05× the country average). Demographically, the Sideways audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Website / Newspaper / Magazine

Demographics of Sideways fans

Demographic split for Sideways audience in United States
MetricValue
Female62.8%
Male37.2%
Average age40.1
Estimated audience size1,908,987

Audience persona

The typical Sideways fan in United States is more female, around 40.1 years old, with strong Travelling tendencies and a notable affinity for Meals on Wheels.

Top regions in United States

Top regions ranked by reach for Sideways in United States
RegionReachAffinity
California376,2711.79×
Texas166,8621.02×
New York126,1861.18×
Florida106,6840.83×
Illinois67,9891.07×
Pennsylvania63,0700.98×
Ohio53,8070.91×
Washington50,6161.32×
North Carolina49,8000.87×
Arizona48,6151.25×
Georgia46,3430.79×
Massachusetts45,7981.22×
Michigan45,4250.91×
New Jersey45,3710.93×
Virginia44,0660.95×
Colorado38,1251.27×
Oregon33,7421.54×
Tennessee31,8100.83×
Indiana30,3490.87×
Wisconsin29,7651.04×
Missouri29,4240.96×
Minnesota28,1091.03×
Maryland28,0570.85×
Alabama26,6981×
South Carolina22,6200.79×
Connecticut21,8501.14×
Kentucky19,3220.81×
Nevada19,1411.04×
Louisiana19,0700.77×
Arkansas17,7311.13×
Oklahoma17,3030.82×
Iowa14,6020.93×
Utah14,5630.85×
Kansas13,7590.91×
Idaho10,5111.1×
Nebraska9,7231.02×
Mississippi9,3620.6×
New Mexico9,0800.95×
Maine7,9061.16×
New Hampshire7,8741.05×
Hawaii7,6240.93×
Washington, District of Columbia7,5551.32×
Rhode Island6,2051.02×
Montana6,0511.14×
West Virginia5,5860.63×
Alaska4,3821.07×
Vermont4,3711.3×
Delaware4,0800.77×
South Dakota3,3790.77×
North Dakota2,9080.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sideways audience
BrandAffinityCategory
Meals on Wheels19.05×Food & Beverages
JDM Cars18.74×Cars & Mobility
Cincinnati Bearcats23.01×Sports
Home construction2.03×Home & Garden
Holladay, Utah45.07×Travel & Leisure
Mothercare4×Kids & Family
Bank account2.67×Business & Career
Paducah, Kentucky8.32×Travel & Leisure
Iyanla Vanzant11.57×Business & Career
Ken Griffey Jr.5.96×Sports
Graham Greene (actor)4.48×
Jingoism1.57×Politics & Society
Sub Zero (Official)6.84×Literature
Equinix9.12×Business & Career
Gumbal5.56×Cars & Mobility
Morphine (band)5.06×Music & Radio
Fernando Valenzuela7.32×Sports
Imerovigli24.03×Travel & Leisure
Picnic3.66×Kids & Family
Grover Cleveland4.54×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sideways audience
TraitClusterScore
TravellingTHRILL1.98
SustainabilityBALANCE1.73
Luxury OrientationPREMIUM1.63
Sports ActivityPOWER1.42
IndulgenceJOY1.38
Career OrientationPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Sideways
CountryShare
United States38.3%
United Kingdom6.3%
Spain5.4%

See Sideways audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Sideways have in United States?

Sideways has an estimated audience of 1,908,987 people in United States, concentrated in California and Texas.

What is the gender split and age of Sideways fans?

62.8% of Sideways fans are female, 37.2% are male, with an average age of 40.1 years.

Which brands do Sideways fans like most?

Sideways fans show strongest brand affinity for Meals on Wheels (19.05×), JDM Cars (18.74×), and Cincinnati Bearcats (23.01×) over the country average.

Where do Sideways fans live in United States?

Sideways fans in United States are most concentrated in California (reach 376,271), Texas (reach 166,862), and New York (reach 126,186). These three regions account for the largest share of the active audience.

What other brands do Sideways fans also like?

Beyond Sideways itself, the audience over-indexes on JDM Cars (18.74×), Cincinnati Bearcats (23.01×), Home construction (2.03×), and Holladay, Utah (45.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sideways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.