Sideways Audience in Germany
Sideways has an estimated audience of 234,182 people in Germany. 40.3% are female, 59.7% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kieser Training, Mühlhausen, Grimma, Calella, Valhalla Rising (film).
The average Sideways fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kieser Training, Mühlhausen, Grimma, with strongest over-indexing on Kieser Training (50.57× the country average). Demographically, the Sideways audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Website / Newspaper / Magazine
Demographics of Sideways fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 37.0 |
| Estimated audience size | 234,182 |
Audience persona
The typical Sideways fan in Germany is more male, around 37.0 years old, with strong Tradition tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 49,566 | 0.97× |
| Bayern | 41,171 | 1.09× |
| Baden-Württemberg | 32,249 | 1.01× |
| Hessen | 26,014 | 1.46× |
| Berlin | 25,376 | 2.42× |
| Niedersachsen | 19,588 | 0.86× |
| Rheinland-Pfalz | 10,833 | 0.92× |
| Sachsen | 9,551 | 0.83× |
| Schleswig-Holstein | 7,742 | 0.92× |
| Hamburg | 7,237 | 1.37× |
| Brandenburg | 5,212 | 0.72× |
| Sachsen-Anhalt | 3,449 | 0.57× |
| Thüringen | 3,397 | 0.57× |
| Mecklenburg-Vorpommern | 2,440 | 0.55× |
| Saarland | 2,426 | 0.84× |
| Bremen | 1,801 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 50.57× | Sports |
| Mühlhausen | 46.75× | Travel & Leisure |
| Grimma | 49.87× | Travel & Leisure |
| Calella | 113.41× | Travel & Leisure |
| Valhalla Rising (film) | 28.91× | Movies & TV |
| Hauschka | 20× | Beauty & Wellness |
| Zagreb | 7.38× | Travel & Leisure |
| Israel | 3.37× | Travel & Leisure |
| Unique Gifts | 2.33× | Shopping |
| Knauf Insulation | 20× | Business & Career |
| Huánuco | 20× | Travel & Leisure |
| Gil Ofarim | 1.64× | Music & Radio |
| Moroccan riad | 7.3× | Politics & Society |
| Stradivarius | 1.97× | Shopping |
| Mechanic | 2.55× | Cars & Mobility |
| Oracle Certification Program | 27.26× | Technology & Electronics |
| Personalised Gifts | 1.98× | Home & Garden |
| Corona (band) | 2.51× | Music & Radio |
| La rosa de Guadalupe | 16.1× | Movies & TV |
| WonderJeans | 12.93× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.52 |
| Patriotism | CONSERVATISM | 1.47 |
| Urban Lifestyle | OPEN | 1.37 |
| Community Orientation | OPEN | 1.31 |
| Convenience Orientation | PREMIUM | 1.29 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.3% |
| United Kingdom | 6.3% |
| Spain | 5.4% |
See Sideways audiences in other countries
More Movies & TV audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Sideways have in Germany?
Sideways has an estimated audience of 234,182 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sideways fans?
40.3% of Sideways fans are female, 59.7% are male, with an average age of 37.0 years.
Which brands do Sideways fans like most?
Sideways fans show strongest brand affinity for Kieser Training (50.57×), Mühlhausen (46.75×), and Grimma (49.87×) over the country average.
Where do Sideways fans live in Germany?
Sideways fans in Germany are most concentrated in Nordrhein-Westfalen (reach 49,566), Bayern (reach 41,171), and Baden-Württemberg (reach 32,249). These three regions account for the largest share of the active audience.
What other brands do Sideways fans also like?
Beyond Sideways itself, the audience over-indexes on Mühlhausen (46.75×), Grimma (49.87×), Calella (113.41×), and Valhalla Rising (film) (28.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sideways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.