Rascasse Audience Intelligence

Sideways Audience in Germany

A data profile of the people who buy, follow and care about Sideways in Germany — modelled from more than twelve digital signal sources. Sideways has an estimated audience of 244,460 people in Germany.

#654among Website / Newspaper / Magazine in Germany#3414in Movies & TV

The average Sideways fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hart of Dixie, Almost Famous, The Grand Budapest Hotel, with strongest over-indexing on Hart of Dixie (275.88× the country average).

Demographically, the Sideways audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sideways fan in Germany is more male, around 37.0 years old, with strong Risk Appetite tendencies and a notable affinity for Hart of Dixie.

Category: Movies & TV · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sideways profile in Germany.

Audience size
244K
in Germany
Gender
40.3%♀
59.7% male
Age
37.0
average years
Country rank
#19968
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+286%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Sideways

40.3% are female, 59.7% are male, average age 37.0.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Sideways audience in Germany
MetricValue
Female40.3%
Male59.7%
Average age37.0
Estimated audience size244,460
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Sideways audience in Germany
Age bracketShare%
16-1929%
20-2915%
30-3917%
40-4924%
50+15%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Sideways audience comes from Germany.

Worldwide audience distribution share by country for Sideways
CountryShare
United States35.9%
United Kingdom5.9%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sideways audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sideways fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.89×
02Hessen~20K1.23×
03Hamburg~6K1.18×
04Bayern~40K1.02×
05Nordrhein-Westfalen~50K0.99×
06Rheinland-Pfalz~10K0.99×
07Schleswig-Holstein~8K0.99×
08Saarland~3K0.99×
09Bremen~2K0.98×
10Baden-Württemberg~30K0.97×
11Niedersachsen~20K0.94×
12Brandenburg~7K0.92×
13Thüringen~5K0.89×
14Sachsen~10K0.88×
15Sachsen-Anhalt~5K0.88×
16Mecklenburg-Vorpommern~4K0.86×
Fig. 06

Affinity by region

Affinity by region — Sideways, Germany
0.86×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sideways audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sideways audience
#·InterestCategoryAffinity×
01Almost FamousMovies & TV291.03×
02Hart of DixieMovies & TV275.88×
03American HustleMovies & TV193.40×
04The Grand Budapest HotelMovies & TV140.18×
05Cast AwayMovies & TV116.94×
06Midnight in ParisMovies & TV107.37×
07End of WatchMovies & TV104.62×
08Kill BillMovies & TV70.45×
09Little Miss SunshineMovies & TV59.77×
10Arrested Development (TV series)Movies & TV44.85×
11John Wick 2Movies & TV44.11×
12La Dolce VitaMovies & TV32.30×
13The IntouchablesMovies & TV22.04×
14Oblivion (2013 film)Movies & TV20.00×
15One Tree Hill (TV series)Movies & TV20.00×
16Rami MalekMovies & TV20.00×
17Inglourious BasterdsMovies & TV19.61×
18Nicholas HoultMovies & TV18.20×
19Life Is BeautifulMovies & TV17.73×
20Scandal (TV series)Movies & TV15.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sideways audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sideways audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.42×
TravellingTHRILL1.36×
SpiritualityBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sideways audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
CreativityOPEN0.74×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sideways have in Germany?

Sideways has an estimated audience of 244,460 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sideways fans?

40.3% of Sideways fans are female, 59.7% are male, with an average age of 37.0 years.

03

Which brands do Sideways fans like most?

Sideways fans show strongest brand affinity for Hart of Dixie (275.88×), Almost Famous (291.03×), and The Grand Budapest Hotel (140.18×) over the country average.

04

Where do Sideways fans live in Germany?

Sideways fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sideways fans also like?

Beyond Sideways itself, the audience over-indexes on Almost Famous (291.03×), The Grand Budapest Hotel (140.18×), Cast Away (116.94×), and American Hustle (193.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Sideways audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sideways. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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