Rascasse Audience Intelligence

Little Miss Sunshine Audience in Germany

A data profile of the people who buy, follow and care about Little Miss Sunshine in Germany — modelled from more than twelve digital signal sources. Little Miss Sunshine has an estimated audience of 231,822 people in Germany.

The average Little Miss Sunshine fan in Germany is 36.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Oblivion (2013 film), The Terminal, Idiocracy, with strongest over-indexing on Oblivion (2013 film) (78.14× the country average).

Demographically, the Little Miss Sunshine audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Little Miss Sunshine fan in Germany is more male, around 36.0 years old, with strong Community Orientation tendencies and a notable affinity for Oblivion (2013 film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Little Miss Sunshine profile in Germany.

Audience size
232K
in Germany
Gender
42.6%
57.4% male
Age
36.0
average years
Country rank
#20680
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Little Miss Sunshine viewers

42.6% are female, 57.4% are male, average age 36.0.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Little Miss Sunshine audience in Germany
MetricValue
Female42.6%
Male57.4%
Average age36.0
Estimated audience size231,822
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Little Miss Sunshine audience in Germany
Age bracketShare%
16-1930%
20-2917%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Little Miss Sunshine audience comes from Germany.

Worldwide audience distribution share by country for Little Miss Sunshine
CountryShare
United States30.2%
United Kingdom9.0%
France7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Little Miss Sunshine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Little Miss Sunshine fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.60×
02Hamburg~6K1.23×
03Bremen~2K1.07×
04Nordrhein-Westfalen~50K1.01×
05Hessen~20K1.01×
06Schleswig-Holstein~8K0.99×
07Rheinland-Pfalz~10K0.96×
08Thüringen~6K0.95×
09Saarland~3K0.95×
10Sachsen~10K0.94×
11Bayern~30K0.93×
12Baden-Württemberg~30K0.93×
13Niedersachsen~20K0.92×
14Brandenburg~7K0.92×
15Mecklenburg-Vorpommern~4K0.83×
16Sachsen-Anhalt~5K0.82×
Fig. 06

Affinity by region

Affinity by region — Little Miss Sunshine, Germany
0.82×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Little Miss Sunshine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Little Miss Sunshine audience
#·InterestCategoryAffinity×
01Sonic the Hedgehog (comics)Literature171.77×
02Empire of the Sun (film)Movies & TV127.81×
03Suburbia (film)Movies & TV98.03×
04Lost in Translation (film)Movies & TV88.89×
05Mrs. DoubtfireMovies & TV78.55×
06Oblivion (2013 film)Movies & TV78.14×
07BoratMovies & TV77.82×
08The Truman ShowMovies & TV77.46×
09The Dictator (2012 film)Movies & TV75.52×
10IdiocracyMovies & TV70.68×
11Planet of the ApesMovies & TV68.74×
12The TerminalMovies & TV64.07×
13Erin Brockovich (film)Movies & TV60.68×
14The Day After TomorrowMovies & TV56.77×
15American Beauty (1999 film)Movies & TV51.68×
16Greek (TV series)Movies & TV51.06×
17Ezra MillerMovies & TV48.91×
18Resident Evil (film series)Movies & TV38.04×
19GodzillaMovies & TV20.00×
20SupermanMovies & TV11.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Little Miss Sunshine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Little Miss Sunshine audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.85×
MindfulnessBALANCE1.75×
ExtroversionTHRILL1.75×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Little Miss Sunshine audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
Need for SecurityCONSERVATISM1.04×
Urban LifestyleOPEN1.12×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Little Miss Sunshine have in Germany?

Little Miss Sunshine has an estimated audience of 231,822 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Little Miss Sunshine viewers?

42.6% of Little Miss Sunshine fans are female, 57.4% are male, with an average age of 36.0 years.

03

Which brands do Little Miss Sunshine fans like most?

Little Miss Sunshine fans show strongest brand affinity for Oblivion (2013 film) (78.14×), The Terminal (64.07×), and Idiocracy (70.68×) over the country average.

04

Where do Little Miss Sunshine fans live in Germany?

Little Miss Sunshine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Little Miss Sunshine fans also like?

Beyond Little Miss Sunshine itself, the audience over-indexes on The Terminal (64.07×), Idiocracy (70.68×), Borat (77.82×), and Godzilla (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Little Miss Sunshine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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