Monogram Audience in United States

Monogram logo

Monogram has an estimated audience of 5,164,831 people in United States. 75.4% are female, 24.6% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Hostelling International, Halsey, Bank of America, Sideways, TransUnion.

The average Monogram fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hostelling International, Halsey, Bank of America, with strongest over-indexing on Hostelling International (32.62× the country average). Demographically, the Monogram audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Monogram fans

Demographic split for Monogram audience in United States
MetricValue
Female75.4%
Male24.6%
Average age41.0
Estimated audience size5,164,831

Audience persona

The typical Monogram fan in United States is more female, around 41.0 years old, with strong Creativity tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for Monogram in United States
RegionReachAffinity
California647,8341.14×
Texas624,5501.41×
Florida384,7741.1×
New York330,8551.15×
Georgia217,2611.37×
North Carolina183,1541.18×
Illinois164,4220.96×
Pennsylvania156,2160.9×
Virginia152,0431.21×
Ohio136,2500.86×
Tennessee134,6381.3×
New Jersey133,3971.02×
Michigan124,5180.92×
Alabama109,3971.52×
Arizona102,2360.97×
Massachusetts101,7011×
South Carolina100,9981.3×
Louisiana100,6551.51×
Indiana96,4761.02×
Washington95,4590.92×
Missouri89,2301.07×
Maryland82,2580.93×
Kentucky77,5091.2×
Colorado75,7730.93×
Mississippi75,2601.77×
Wisconsin70,7740.91×
Minnesota66,1320.89×
Oklahoma65,5691.14×
Arkansas54,4991.28×
Connecticut51,5961×
Oregon50,5840.85×
Nevada47,1310.94×
Utah43,1090.93×
Kansas41,7151.02×
Iowa41,5090.98×
Nebraska23,7310.92×
Idaho22,5000.87×
West Virginia20,8840.87×
New Mexico20,2540.78×
Hawaii19,4980.88×
Washington, District of Columbia15,3100.99×
New Hampshire13,6230.67×
Rhode Island12,8780.78×
Maine12,3160.67×
Delaware11,9660.84×
Montana11,2040.78×
South Dakota9,0410.76×
Alaska7,1210.64×
North Dakota6,9840.66×
Vermont5,8560.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monogram audience
BrandAffinityCategory
Hostelling International32.62×Travel & Leisure
Halsey39.52×Music & Radio
Bank of America4.78×Business & Career
Sideways21.86×Movies & TV
TransUnion12.92×Technology & Electronics
Julia Wolf39.52×Music & Radio
CheapOair11.68×Travel & Leisure
Day4.03×Business & Career
Anjelica Huston18.09×Movies & TV
FLETCHER28.3×Music & Radio
Week3.72×Business & Career
CDW23.19×Technology & Electronics
Laura Dern11.55×Movies & TV
V for Vendetta (film)14.6×Movies & TV
Old Navy2.33×Fashion & Accessoires
Omio37.13×Travel & Leisure
Hobby Lobby2.29×Home & Garden
Kohl's2.1×Shopping
Super 8 (film)10.53×Movies & TV
American Airlines2.12×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monogram audience
TraitClusterScore
CreativityOPEN1.49
DIY MentalityTHRILL1.45
Price SensitivityPREMIUM1.45
IndividualismJOY1.4
Design AffinityPREMIUM1.4
IndulgenceJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Monogram
CountryShare
United States50.2%
Japan4.5%
United Kingdom3.9%

See Monogram audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Monogram have in United States?

Monogram has an estimated audience of 5,164,831 people in United States, concentrated in California and Texas.

What is the gender split and age of Monogram fans?

75.4% of Monogram fans are female, 24.6% are male, with an average age of 41.0 years.

Which brands do Monogram fans like most?

Monogram fans show strongest brand affinity for Hostelling International (32.62×), Halsey (39.52×), and Bank of America (4.78×) over the country average.

Where do Monogram fans live in United States?

Monogram fans in United States are most concentrated in California (reach 647,834), Texas (reach 624,550), and Florida (reach 384,774). These three regions account for the largest share of the active audience.

What other brands do Monogram fans also like?

Beyond Monogram itself, the audience over-indexes on Halsey (39.52×), Bank of America (4.78×), Sideways (21.86×), and TransUnion (12.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monogram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.