Rascasse Audience Intelligence

Monogram Audience in United States

A data profile of the people who buy, follow and care about Monogram in United States — modelled from more than twelve digital signal sources. Monogram has an estimated audience of 5,164,831 people in United States.

#3700among Topic in United States#443in Home & Garden

The average Monogram fan in United States is 41.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hostelling International, Halsey, Bank of America, with strongest over-indexing on Hostelling International (32.62× the country average).

Demographically, the Monogram audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Creativity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monogram fan in United States is more female, around 41.0 years old, with strong Creativity tendencies and a notable affinity for Hostelling International.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monogram profile in United States.

Audience size
5.2M
in United States
Gender
75.4%♀
24.6% male
Age
41.0
average years
Country rank
#6488
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monogram fans

75.4% are female, 24.6% are male, average age 41.0.

Fig. 02

Gender split

75.4%
Female
24.6%
Male
Demographic split for Monogram audience in United States
MetricValue
Female75.4%
Male24.6%
Average age41.0
Estimated audience size5,164,831
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Monogram audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4924%
50+22%
Fig. 04

Worldwide distribution

50.1%

of the worldwide Monogram audience comes from United States.

Worldwide audience distribution share by country for Monogram
CountryShare
United States50.1%
Japan4.5%
United Kingdom3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monogram audience in United States is strongest.

Fig. 05

Top regions by affinity

Monogram fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~70K1.71×
02Alabama~100K1.51×
03Louisiana~100K1.49×
04Texas~600K1.38×
05Georgia~200K1.32×
06Arkansas~60K1.31×
07South Carolina~100K1.30×
08Tennessee~100K1.23×
09Virginia~100K1.18×
10Kentucky~80K1.18×
11North Carolina~200K1.17×
12Oklahoma~70K1.15×
13California~600K1.07×
14Missouri~90K1.07×
15New York~300K1.05×
16Kansas~40K1.05×
17Florida~400K1.04×
18Iowa~40K1.02×
19Indiana~100K1.01×
20Connecticut~50K1.01×
21Nebraska~30K0.99×
22New Jersey~100K0.98×
23Massachusetts~100K0.96×
24Arizona~100K0.95×
25Wisconsin~70K0.95×
26Washington, District of Columbia~10K0.95×
27Illinois~200K0.94×
28Nevada~50K0.93×
29Utah~40K0.93×
30Maryland~80K0.92×
31Hawaii~20K0.91×
32Michigan~100K0.90×
33Idaho~20K0.90×
34West Virginia~20K0.90×
35Delaware~10K0.90×
36Pennsylvania~200K0.89×
37Colorado~70K0.89×
38Minnesota~70K0.89×
39South Dakota~10K0.88×
40Ohio~100K0.86×
41Washington~90K0.86×
42Oregon~50K0.86×
43Montana~10K0.86×
44Rhode Island~10K0.85×
45North Dakota~9K0.85×
46Alaska~9K0.84×
47New Mexico~20K0.81×
48Vermont~7K0.80×
49New Hampshire~20K0.78×
50Maine~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Monogram, United States
0.76×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monogram audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monogram audience
#·InterestCategoryAffinity×
01HalseyMusic & Radio39.52×
02Julia WolfMusic & Radio39.52×
03OmioTravel & Leisure37.13×
04Hostelling InternationalTravel & Leisure32.62×
05FLETCHERMusic & Radio28.30×
06CDWTechnology & Electronics23.19×
07SidewaysMovies & TV21.86×
08Anjelica HustonMovies & TV18.09×
09The A-TeamMovies & TV15.03×
10V for Vendetta (film)Movies & TV14.60×
11TransUnionTechnology & Electronics12.92×
12CheapOairTravel & Leisure11.68×
13Laura DernMovies & TV11.55×
14Bank of AmericaBusiness & Career4.78×
15DayBusiness & Career4.03×
16WeekBusiness & Career3.72×
17Old NavyFashion & Accessoires2.33×
18Hobby LobbyHome & Garden2.29×
19American AirlinesTravel & Leisure2.12×
20Kohl'sShopping2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monogram audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monogram audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.59×
IndividualismJOY1.54×
TravellingTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monogram audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.97×
Need for SecurityCONSERVATISM0.97×
Urban LifestyleOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monogram have in United States?

Monogram has an estimated audience of 5,164,831 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Monogram fans?

75.4% of Monogram fans are female, 24.6% are male, with an average age of 41.0 years.

03

Which brands do Monogram fans like most?

Monogram fans show strongest brand affinity for Hostelling International (32.62×), Halsey (39.52×), and Bank of America (4.78×) over the country average.

04

Where do Monogram fans live in United States?

Monogram fans in United States are most concentrated in Texas (reach ~600K), California (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Monogram fans also like?

Beyond Monogram itself, the audience over-indexes on Halsey (39.52×), Bank of America (4.78×), Julia Wolf (39.52×), and TransUnion (12.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Monogram audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Monogram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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