FLETCHER Audience in United States
FLETCHER has an estimated audience of 797,075 people in United States. 64.5% are female, 35.5% are male, average age 30.0. Top brand affinities: Lie to Me, Monogram, Sabrina Carpenter, Charli XCX, Lorde.
Top brand affinities include Lie to Me, Monogram, Sabrina Carpenter, with strongest over-indexing on Lie to Me (111.25× the country average). Demographically, the FLETCHER audience skews more female with an average age of 30.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of FLETCHER fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 30.0 |
| Estimated audience size | 797,075 |
Audience persona
The typical FLETCHER fan in United States is more female, around 30.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lie to Me.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lie to Me | 111.25× | Movies & TV |
| Monogram | 23.43× | Home & Garden |
| Sabrina Carpenter | 10.79× | Music & Radio |
| Charli XCX | 16× | Music & Radio |
| Lorde | 17.73× | Music & Radio |
| Tyler, The Creator | 10.65× | Music & Radio |
| Madison Beer | 8.3× | Music & Radio |
| Superman | 1.97× | Movies & TV |
| Millie Bobby Brown | 4.29× | Movies & TV |
| Harry Potter | 2.23× | Movies & TV |
| Kendrick Lamar | 6.48× | Music & Radio |
| SeatGeek | 6.68× | Sports |
| Fifth Harmony | 15.92× | Music & Radio |
| Oysho | 18.93× | Fashion & Accessoires |
| Real Time with Bill Maher | 12.07× | Movies & TV |
| Taylor Swift | 2.55× | Music & Radio |
| Jonas Brothers | 9.51× | Music & Radio |
| TikTok | 1.68× | Internet & Social Media |
| YouTube Music | 3.04× | Internet & Social Media |
| Calum Scott | 19.95× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.6 |
| Sustainability | BALANCE | 1.53 |
| Extroversion | THRILL | 1.4 |
| Mindfulness | BALANCE | 1.32 |
| Early Adopter Mentality | POWER | 1.29 |
| Design Affinity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.6% |
| Netherlands | 27.0% |
| United Kingdom | 6.4% |
See FLETCHER audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for FLETCHER. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.