A data profile of the people who buy, follow and care about FLETCHER in United States — modelled from more than twelve digital signal sources. FLETCHER has an estimated audience of 716,810 people in United States.
The average FLETCHER fan in United States is 33.4 years old, more female, and lives primarily in North Carolina.
The audience is concentrated in North Carolina, California, Alaska.
Top brand affinities include Monogram, Sabrina Carpenter, Charli XCX, with strongest over-indexing on Monogram (28.3× the country average).
Demographically, the FLETCHER audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical FLETCHER fan in United States is more female, around 33.4 years old, with strong Mindfulness tendencies and a notable affinity for Monogram.
The key figures that characterise the FLETCHER profile in United States.
60.8% are female, 39.2% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 33.4 |
| Estimated audience size | 716,810 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 21% | |
| 30-39 | 15% | |
| 40-49 | 14% | |
| 50+ | 13% |
of the worldwide FLETCHER audience comes from United States.
| Country | Share |
|---|---|
| United States | 33.0% |
| Netherlands | 30.6% |
| United Kingdom | 6.1% |
Where the FLETCHER audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~40K | 19.29× | |
| 02 | Utah | ~30K | 4.01× | |
| 03 | Louisiana | ~20K | 2.07× | |
| 04 | Vermont | ~3K | 1.91× | |
| 05 | North Carolina | ~40K | 1.68× | |
| 06 | Minnesota | ~20K | 1.34× | |
| 07 | Oklahoma | ~10K | 1.28× | |
| 08 | Massachusetts | ~10K | 0.79× | |
| 09 | South Carolina | ~10K | 0.76× | |
| 10 | Alabama | ~9K | 0.75× | |
| 11 | North Dakota | ~1K | 0.69× | |
| 12 | South Dakota | ~1K | 0.67× | |
| 13 | Arkansas | ~5K | 0.66× | |
| 14 | Missouri | ~9K | 0.64× | |
| 15 | Montana | ~2K | 0.64× | |
| 16 | Delaware | ~1K | 0.63× | |
| 17 | West Virginia | ~2K | 0.62× | |
| 18 | Georgia | ~20K | 0.61× | |
| 19 | Wisconsin | ~8K | 0.61× | |
| 20 | Maine | ~2K | 0.61× | |
| 21 | Rhode Island | ~2K | 0.61× | |
| 22 | Washington, District of Columbia | ~2K | 0.60× | |
| 23 | New Hampshire | ~2K | 0.58× | |
| 24 | Connecticut | ~5K | 0.57× | |
| 25 | Hawaii | ~2K | 0.56× | |
| 26 | Illinois | ~20K | 0.55× | |
| 27 | Idaho | ~2K | 0.55× | |
| 28 | Michigan | ~10K | 0.54× | |
| 29 | Nebraska | ~2K | 0.53× | |
| 30 | New Mexico | ~2K | 0.52× | |
| 31 | Pennsylvania | ~10K | 0.51× | |
| 32 | Ohio | ~10K | 0.51× | |
| 33 | Mississippi | ~4K | 0.51× | |
| 34 | Kentucky | ~5K | 0.50× | |
| 35 | Kansas | ~3K | 0.50× | |
| 36 | Oregon | ~5K | 0.48× | |
| 37 | Indiana | ~7K | 0.47× | |
| 38 | Iowa | ~3K | 0.47× | |
| 39 | Tennessee | ~8K | 0.46× | |
| 40 | Maryland | ~7K | 0.46× | |
| 41 | Arizona | ~8K | 0.45× | |
| 42 | Nevada | ~4K | 0.45× | |
| 43 | Washington | ~7K | 0.44× | |
| 44 | Florida | ~20K | 0.43× | |
| 45 | Colorado | ~6K | 0.43× | |
| 46 | New York | ~20K | 0.42× | |
| 47 | Virginia | ~9K | 0.41× | |
| 48 | California | ~40K | 0.39× | |
| 49 | New Jersey | ~8K | 0.36× | |
| 50 | Texas | ~20K | 0.34× |
The strongest cross-interests of the FLETCHER audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lie to Me | Movies & TV | 45.52× | ||
| 02 | Monogram | Home & Garden | 28.30× | ||
| 03 | Oysho | Fashion & Accessoires | 21.67× | ||
| 04 | Lorde | Music & Radio | 20.54× | ||
| 05 | Sia | Music & Radio | 16.26× | ||
| 06 | Charli XCX | Music & Radio | 16.20× | ||
| 07 | Fifth Harmony | Music & Radio | 15.65× | ||
| 08 | Jonas Brothers | Music & Radio | 14.63× | ||
| 09 | Niall Horan | Music & Radio | 13.04× | ||
| 10 | Real Time with Bill Maher | Movies & TV | 12.26× | ||
| 11 | Sabrina Carpenter | Music & Radio | 10.36× | ||
| 12 | Zayn Malik | Music & Radio | 10.25× | ||
| 13 | Madison Beer | Music & Radio | 9.74× | ||
| 14 | SeatGeek | Sports | 9.37× | ||
| 15 | Tyler, The Creator | Music & Radio | 8.38× | ||
| 16 | Lindsay Lohan | Movies & TV | 6.15× | ||
| 17 | Hailee Steinfeld | Movies & TV | 5.95× | ||
| 18 | Ariana Grande | Music & Radio | 5.03× | ||
| 19 | Obsessed (2009 film) | Movies & TV | 4.30× | ||
| 20 | TikTok | Internet & Social Media | 1.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.51× | |
| Extroversion | THRILL | 1.35× | |
| Price Sensitivity | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.74× | |
| Need for Security | CONSERVATISM | 0.85× | |
| Risk Appetite | THRILL | 0.86× |
FLETCHER has an estimated audience of 716,810 people in United States, concentrated in North Carolina and California.
60.8% of FLETCHER fans are female, 39.2% are male, with an average age of 33.4 years.
FLETCHER fans show strongest brand affinity for Monogram (28.3×), Sabrina Carpenter (10.36×), and Charli XCX (16.2×) over the country average.
FLETCHER fans in United States are most concentrated in North Carolina (reach ~40K), California (reach ~40K), and Alaska (reach ~40K). These three regions account for the largest share of the active audience.
Beyond FLETCHER itself, the audience over-indexes on Sabrina Carpenter (10.36×), Charli XCX (16.2×), Lorde (20.54×), and Lie to Me (45.52×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for FLETCHER. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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