Rascasse Audience Intelligence

Lie to Me Audience in United States

A data profile of the people who buy, follow and care about Lie to Me in United States — modelled from more than twelve digital signal sources. Lie to Me has an estimated audience of 512,539 people in United States.

#697among TV series in United States#3169among Movie / TV Show / Series in United States#6728in Movies & TV

The average Lie to Me fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Obsessed (2009 film), A Trip to the Moon, Besni, with strongest over-indexing on Obsessed (2009 film) (73.34× the country average).

Demographically, the Lie to Me audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lie to Me fan in United States is more female, around 37.7 years old, with strong Risk Appetite tendencies and a notable affinity for Obsessed (2009 film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lie to Me profile in United States.

Audience size
513K
in United States
Gender
70.5%♀
29.5% male
Age
37.7
average years
Country rank
#36140
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lie to Me viewers

70.5% are female, 29.5% are male, average age 37.7.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Lie to Me audience in United States
MetricValue
Female70.5%
Male29.5%
Average age37.7
Estimated audience size512,539
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Lie to Me audience in United States
Age bracketShare%
16-1931%
20-2915%
30-3914%
40-4919%
50+22%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Lie to Me audience comes from United States.

Worldwide audience distribution share by country for Lie to Me
CountryShare
United States15.8%
Brazil9.3%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lie to Me audience in United States is strongest.

Fig. 05

Top regions by affinity

Lie to Me fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~3K1.27×
02Maine~2K1.18×
03Washington~10K1.15×
04Oregon~7K1.15×
05Utah~6K1.15×
06Alaska~1K1.14×
07Montana~2K1.13×
08Arkansas~5K1.12×
09Oklahoma~7K1.09×
10New Hampshire~2K1.09×
11Arizona~10K1.05×
12Kansas~4K1.05×
13Kentucky~7K1.04×
14Tennessee~10K1.02×
15Massachusetts~10K1.02×
16Indiana~10K1.02×
17Florida~40K1.01×
18Ohio~20K1.00×
19North Carolina~20K1.00×
20Michigan~10K1.00×
21Alabama~8K1.00×
22Vermont<1K1.00×
23South Carolina~8K0.99×
24Missouri~9K0.98×
25Colorado~8K0.98×
26North Dakota~1K0.98×
27Wisconsin~8K0.97×
28Minnesota~8K0.97×
29Connecticut~5K0.97×
30Iowa~4K0.97×
31West Virginia~2K0.97×
32Pennsylvania~20K0.96×
33Georgia~20K0.96×
34Virginia~10K0.96×
35Nebraska~3K0.96×
36Rhode Island~2K0.96×
37Texas~40K0.95×
38New York~30K0.94×
39California~60K0.93×
40Maryland~9K0.93×
41Louisiana~7K0.93×
42Delaware~1K0.93×
43Illinois~20K0.92×
44Nevada~5K0.92×
45Mississippi~4K0.92×
46New Jersey~10K0.89×
47Hawaii~2K0.89×
48South Dakota~1K0.89×
49New Mexico~2K0.88×
50Washington, District of Columbia~1K0.86×
Fig. 06

Affinity by region

Affinity by region — Lie to Me, United States
0.86×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lie to Me audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lie to Me audience
#·InterestCategoryAffinity×
01BesniTravel & Leisure1799.85×
02Peugeot 404Cars & Mobility1177.22×
03A Trip to the MoonMovies & TV631.80×
04Love Saves The DayMusic & Radio323.46×
05Segunda DivisiónSports198.76×
06The Guest (film)Movies & TV142.66×
07Sleeping with the EnemyMovies & TV123.60×
08Sissy SpacekMovies & TV106.36×
09APC (magazine)Technology & Electronics105.55×
10One Flew Over the Cuckoo's Nest (film)Movies & TV95.23×
11Kopi LuwakFood & Beverages81.73×
12NexonGames79.74×
13Freida PintoFashion & Accessoires78.95×
14Obsessed (2009 film)Movies & TV73.34×
15Hayley KiyokoMovies & TV66.74×
16What Lies BeneathMovies & TV63.12×
17All About EveMovies & TV53.51×
18Revenge (TV series)Movies & TV21.63×
19Traffic (2000 film)Movies & TV19.14×
20Uma ThurmanMovies & TV18.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lie to Me audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lie to Me audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.82×
Urban LifestyleOPEN1.55×
SustainabilityBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lie to Me audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.85×
Convenience OrientationPREMIUM0.91×
Community OrientationOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lie to Me have in United States?

Lie to Me has an estimated audience of 512,539 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lie to Me viewers?

70.5% of Lie to Me fans are female, 29.5% are male, with an average age of 37.7 years.

03

Which brands do Lie to Me fans like most?

Lie to Me fans show strongest brand affinity for Obsessed (2009 film) (73.34×), A Trip to the Moon (631.8×), and Besni (1799.85×) over the country average.

04

Where do Lie to Me fans live in United States?

Lie to Me fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Lie to Me fans also like?

Beyond Lie to Me itself, the audience over-indexes on A Trip to the Moon (631.8×), Besni (1799.85×), Peugeot 404 (1177.22×), and Sissy Spacek (106.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Lie to Me audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lie to Me. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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