Lie to Me Audience in United States

Lie to Me logo

Lie to Me has an estimated audience of 541,991 people in United States. 70.5% are female, 29.5% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: A Trip to the Moon, Besni, Peugeot 404, Obsessed (2009 film), One Flew Over the Cuckoo's Nest (film).

The average Lie to Me fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include A Trip to the Moon, Besni, Peugeot 404, with strongest over-indexing on A Trip to the Moon (631.8× the country average). Demographically, the Lie to Me audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Indulgence, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Lie to Me fans

Demographic split for Lie to Me audience in United States
MetricValue
Female70.5%
Male29.5%
Average age37.7
Estimated audience size541,991

Audience persona

The typical Lie to Me fan in United States is more female, around 37.7 years old, with strong Indulgence tendencies and a notable affinity for A Trip to the Moon.

Top regions in United States

Top regions ranked by reach for Lie to Me in United States
RegionReachAffinity
California57,9790.97×
Texas46,1790.99×
Florida37,9231.03×
New York29,0280.96×
Pennsylvania17,7370.97×
Ohio17,4511.05×
Illinois17,2460.96×
North Carolina16,8351.03×
Georgia16,6981×
Michigan14,8511.05×
Virginia13,2261×
Washington12,7521.17×
New Jersey12,2610.89×
Arizona12,1251.1×
Tennessee11,2291.03×
Massachusetts11,1451.04×
Indiana10,4191.05×
Maryland8,6780.93×
Missouri8,5450.98×
Colorado8,5051×
South Carolina8,1301×
Wisconsin8,0100.98×
Alabama7,7221.02×
Minnesota7,5920.98×
Oregon7,2901.17×
Kentucky7,2071.06×
Oklahoma6,9701.16×
Louisiana6,4690.93×
Utah5,6641.17×
Connecticut5,1810.95×
Arkansas5,0091.12×
Nevada4,8760.93×
Kansas4,5291.06×
Iowa4,3900.98×
Mississippi3,9720.89×
Idaho3,3531.23×
Nebraska2,5880.95×
New Hampshire2,3461.1×
New Mexico2,2850.84×
West Virginia2,2640.9×
Maine2,1751.12×
Hawaii2,0110.86×
Montana1,7461.16×
Rhode Island1,5210.88×
Washington, District of Columbia1,3780.85×
Alaska1,2851.11×
Delaware1,2650.85×
North Dakota1,0100.91×
South Dakota9680.77×
Vermont8830.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lie to Me audience
BrandAffinityCategory
A Trip to the Moon631.8×Movies & TV
Besni1799.85×Travel & Leisure
Peugeot 4041177.22×Cars & Mobility
Obsessed (2009 film)73.34×Movies & TV
One Flew Over the Cuckoo's Nest (film)95.23×Movies & TV
Segunda División198.76×Sports
Sleeping with the Enemy123.6×Movies & TV
The Guest (film)142.66×Movies & TV
APC (magazine)105.55×Technology & Electronics
Freida Pinto78.95×Fashion & Accessoires
What Lies Beneath63.12×Movies & TV
Hayley Kiyoko66.74×Movies & TV
Nexon79.74×Games
Love Saves The Day323.46×Music & Radio
FLETCHER45.52×Music & Radio
Revenge (TV series)21.63×Movies & TV
Kopi Luwak81.73×Food & Beverages
The Call (2013 film)28.62×Movies & TV
Bloodline (TV series)36.77×Movies & TV
Traffic (2000 film)19.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lie to Me audience
TraitClusterScore
IndulgenceJOY1.28
Career OrientationPOWER1.25
Pet OwnershipJOY1.18
Quality AwarenessPREMIUM1.14
CreativityOPEN1.09
TravellingTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Lie to Me
CountryShare
United States17.0%
Brazil9.0%
Italy6.9%

See Lie to Me audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Lie to Me have in United States?

Lie to Me has an estimated audience of 541,991 people in United States, concentrated in California and Texas.

What is the gender split and age of Lie to Me fans?

70.5% of Lie to Me fans are female, 29.5% are male, with an average age of 37.7 years.

Which brands do Lie to Me fans like most?

Lie to Me fans show strongest brand affinity for A Trip to the Moon (631.8×), Besni (1799.85×), and Peugeot 404 (1177.22×) over the country average.

Where do Lie to Me fans live in United States?

Lie to Me fans in United States are most concentrated in California (reach 57,979), Texas (reach 46,179), and Florida (reach 37,923). These three regions account for the largest share of the active audience.

What other brands do Lie to Me fans also like?

Beyond Lie to Me itself, the audience over-indexes on Besni (1799.85×), Peugeot 404 (1177.22×), Obsessed (2009 film) (73.34×), and One Flew Over the Cuckoo's Nest (film) (95.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lie to Me. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.