A data profile of the people who buy, follow and care about Sleeping with the Enemy in United States — modelled from more than twelve digital signal sources. Sleeping with the Enemy has an estimated audience of 655,021 people in United States.
The average Sleeping with the Enemy fan in United States is 44.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Obsessed (2009 film), Revenge (TV series), Lie to Me, with strongest over-indexing on Obsessed (2009 film) (130.73× the country average).
Demographically, the Sleeping with the Enemy audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Spirituality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Sleeping with the Enemy fan in United States is more female, around 44.4 years old, with strong Spirituality tendencies and a notable affinity for Obsessed (2009 film).
The key figures that characterise the Sleeping with the Enemy profile in United States.
82.7% are female, 17.3% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 82.7% |
| Male | 17.3% |
| Average age | 44.4 |
| Estimated audience size | 655,021 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 24% | |
| 40-49 | 37% | |
| 50+ | 21% |
of the worldwide Sleeping with the Enemy audience comes from United States.
| Country | Share |
|---|---|
| United States | 30.6% |
| United Kingdom | 12.5% |
| Germany | 10.5% |
Where the Sleeping with the Enemy audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Carolina | ~10K | 1.20× | |
| 02 | New Mexico | ~3K | 1.16× | |
| 03 | Mississippi | ~6K | 1.15× | |
| 04 | Arkansas | ~6K | 1.14× | |
| 05 | Iowa | ~6K | 1.14× | |
| 06 | Oklahoma | ~8K | 1.13× | |
| 07 | North Carolina | ~20K | 1.11× | |
| 08 | Tennessee | ~10K | 1.11× | |
| 09 | Texas | ~60K | 1.10× | |
| 10 | Louisiana | ~8K | 1.10× | |
| 11 | Idaho | ~3K | 1.09× | |
| 12 | Kentucky | ~8K | 1.08× | |
| 13 | Utah | ~6K | 1.05× | |
| 14 | Kansas | ~5K | 1.05× | |
| 15 | Connecticut | ~6K | 1.04× | |
| 16 | West Virginia | ~3K | 1.04× | |
| 17 | Indiana | ~10K | 1.03× | |
| 18 | California | ~70K | 1.02× | |
| 19 | Missouri | ~10K | 1.02× | |
| 20 | Illinois | ~20K | 1.01× | |
| 21 | Georgia | ~20K | 1.01× | |
| 22 | Michigan | ~20K | 1.01× | |
| 23 | Alabama | ~8K | 1.01× | |
| 24 | Nevada | ~6K | 1.00× | |
| 25 | Montana | ~2K | 1.00× | |
| 26 | South Dakota | ~1K | 1.00× | |
| 27 | Ohio | ~20K | 0.99× | |
| 28 | Nebraska | ~3K | 0.99× | |
| 29 | New York | ~30K | 0.98× | |
| 30 | Pennsylvania | ~20K | 0.98× | |
| 31 | Oregon | ~7K | 0.98× | |
| 32 | Maine | ~2K | 0.98× | |
| 33 | Florida | ~40K | 0.97× | |
| 34 | Washington | ~10K | 0.96× | |
| 35 | Minnesota | ~8K | 0.96× | |
| 36 | Rhode Island | ~2K | 0.96× | |
| 37 | Delaware | ~2K | 0.95× | |
| 38 | New Jersey | ~10K | 0.94× | |
| 39 | Arizona | ~10K | 0.94× | |
| 40 | Wisconsin | ~8K | 0.94× | |
| 41 | New Hampshire | ~2K | 0.94× | |
| 42 | Virginia | ~10K | 0.93× | |
| 43 | North Dakota | ~1K | 0.93× | |
| 44 | Maryland | ~9K | 0.92× | |
| 45 | Alaska | ~1K | 0.91× | |
| 46 | Massachusetts | ~10K | 0.90× | |
| 47 | Colorado | ~8K | 0.90× | |
| 48 | Vermont | <1K | 0.90× | |
| 49 | Washington, District of Columbia | ~2K | 0.86× | |
| 50 | Hawaii | ~2K | 0.81× |
The strongest cross-interests of the Sleeping with the Enemy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Obsessed (2009 film) | Movies & TV | 130.73× | ||
| 02 | Lie to Me | Movies & TV | 123.60× | ||
| 03 | Roxette | Music & Radio | 76.52× | ||
| 04 | Basic Instinct | Movies & TV | 51.47× | ||
| 05 | Revenge (TV series) | Movies & TV | 49.16× | ||
| 06 | Love Actually | Movies & TV | 33.29× | ||
| 07 | Arrow | Movies & TV | 23.78× | ||
| 08 | Jessica Chastain | Movies & TV | 20.00× | ||
| 09 | 24 (TV series) | Movies & TV | 20.00× | ||
| 10 | Christian Pulisic | Sports | 20.00× | ||
| 11 | Westworld (TV series) | Movies & TV | 20.00× | ||
| 12 | The Strangers (2008 film) | Movies & TV | 20.00× | ||
| 13 | Borussia Dortmund | Sports | 19.42× | ||
| 14 | Desperate Housewives | Movies & TV | 18.14× | ||
| 15 | Lily Allen | Music & Radio | 17.78× | ||
| 16 | Julia Roberts | Movies & TV | 15.09× | ||
| 17 | Gossip Girl | Movies & TV | 14.84× | ||
| 18 | Stitch! | Movies & TV | 14.68× | ||
| 19 | The Devil Wears Prada (film) | Movies & TV | 14.22× | ||
| 20 | Kate Beckinsale | Movies & TV | 13.20× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.71× | |
| Indulgence | JOY | 1.44× | |
| Convenience Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.81× | |
| Design Affinity | PREMIUM | 0.86× | |
| DIY Mentality | THRILL | 0.91× |
Sleeping with the Enemy has an estimated audience of 655,021 people in United States, concentrated in California and Texas.
82.7% of Sleeping with the Enemy fans are female, 17.3% are male, with an average age of 44.4 years.
Sleeping with the Enemy fans show strongest brand affinity for Obsessed (2009 film) (130.73×), Revenge (TV series) (49.16×), and Lie to Me (123.6×) over the country average.
Sleeping with the Enemy fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Sleeping with the Enemy itself, the audience over-indexes on Revenge (TV series) (49.16×), Lie to Me (123.6×), Arrow (23.78×), and Love Actually (33.29×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sleeping with the Enemy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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